National MS Society
Manager, Regional Marketing & Communications (Midwest)
National MS Society, Minneapolis, Minnesota, United States, 55400
Manager, Regional Marketing & Communications (Midwest)
Join to apply for the
Manager, Regional Marketing & Communications (Midwest)
role at
National MS Society
Job Summary The Manager, Regional Marketing & Communications is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels. The position serves as the marketing lead for its assigned region, collaborating with local staff and cross‑functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.
Main Responsibilities
Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel (digital, social, email, PR) dissemination tactics and align with strategic guidance from the Director.
Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
Support the coordination of MarComm “Office Hour” meetings and facilitation of training, as needed.
What We’re Looking For
5+ years in a management or related role.
Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
Ability to analyze data, identify challenges, and develop effective solutions.
Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
Flexibility to respond to changes in the industry and environment.
Location Requirement This is a region‑based role supporting our Midwest Region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. While the role offers flexibility in work location, the candidate must reside within the region or have plans to relocate to ensure strong local engagement and accessibility. Preferred states: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.
Compensation | Benefits The estimated hiring compensation range for this role is $70,000–$80,000. Final offers will be based on geographic location, career experience, and other factors. You will have access to a comprehensive benefits package, including paid time off, paid holidays, 401(k) with match, commuter benefits, health, dental, vision, flex spending accounts, life insurance, disability coverage, Spring Health membership, and additional voluntary benefits.
Application Instructions Submit an application through the My Experience page, including a resume and (optionally) a cover letter. The My Experience page is the only opportunity to add your cover letter and supporting documents. After submission, you cannot modify your application. For assistance, visit our FAQ & Contact Us page.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Non‑profit Organizations
#J-18808-Ljbffr
Manager, Regional Marketing & Communications (Midwest)
role at
National MS Society
Job Summary The Manager, Regional Marketing & Communications is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels. The position serves as the marketing lead for its assigned region, collaborating with local staff and cross‑functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.
Main Responsibilities
Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel (digital, social, email, PR) dissemination tactics and align with strategic guidance from the Director.
Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
Support the coordination of MarComm “Office Hour” meetings and facilitation of training, as needed.
What We’re Looking For
5+ years in a management or related role.
Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
Ability to analyze data, identify challenges, and develop effective solutions.
Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
Flexibility to respond to changes in the industry and environment.
Location Requirement This is a region‑based role supporting our Midwest Region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. While the role offers flexibility in work location, the candidate must reside within the region or have plans to relocate to ensure strong local engagement and accessibility. Preferred states: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.
Compensation | Benefits The estimated hiring compensation range for this role is $70,000–$80,000. Final offers will be based on geographic location, career experience, and other factors. You will have access to a comprehensive benefits package, including paid time off, paid holidays, 401(k) with match, commuter benefits, health, dental, vision, flex spending accounts, life insurance, disability coverage, Spring Health membership, and additional voluntary benefits.
Application Instructions Submit an application through the My Experience page, including a resume and (optionally) a cover letter. The My Experience page is the only opportunity to add your cover letter and supporting documents. After submission, you cannot modify your application. For assistance, visit our FAQ & Contact Us page.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Non‑profit Organizations
#J-18808-Ljbffr