Marketing Lead, Cornell Tech (NYC)
Cornell Tech, New York, NY, United States
About Cornell Tech
Cornell Tech is Cornell University’s state‑of‑the‑art campus in New York City that develops leaders and technologies for the AI era through foundational and applied research, graduate education, and new ventures. Located on Roosevelt Island, the campus was founded in partnership with the Technion‑Israel Institute of Technology and in close collaboration with the NYC Economic Development Corporation. Position Summary
While the responsibilities vary, every member of our community is expected to foster a culture of belonging and a healthy work environment by communicating across differences, being cooperative and welcoming, showing respect, compassion, and empathy, and supporting work/life integration. The Marketing Lead reports to the Executive Director of Communication and Marketing, manages and executes projects to raise visibility and awareness of Cornell Tech to external audiences, tracks all communication and marketing requests to ensure efficient client‑facing interaction, supports brand stewardship and public relations objectives, and coordinates with Cornell University peers. Essential Functions
Project Management Planning and Execution – 60% Manage and monitor all incoming requests to the team using the project management system Develop project plans/campaigns, including scope of work, timeline, and resources Serve as the primary point of contact for internal campus clients and vendors Monitor project progress and client expectations and maintain high level of satisfaction through communication and delivery Establish deliverables, schedules, and assignments to appropriate team members to meet milestones Maintain comprehensive project documentation on plans and reports Schedule Intake meeting with clients Direct and lead multimedia crews to ensure continuity with editorial strategy and campus vision Support marketing event production Oversee Direct Digital Campaigns – 20% Manage distribution and optimization of paid content across social media platforms Lead digital marketing campaigns for campus constituents Liaise to develop, track, and report on discrete social media campaigns utilizing best practices including A/B testing and performance data analysis Optimize content and publishing schedule based on performance Manage social media budget, optimizing spends based on performance Website and Digital App Management – 10% Oversee the development, maintenance, and optimization of Cornell Tech’s website Maintain the website on the front and back end to ensure dynamic content stays up‑to‑date Participate in strategic planning related to how dynamic content is distributed across the website Prepare analytics reports for dynamic content, analyze data to inform strategic decisions on content Create robust analytics dashboards in Google Analytics Work closely with website vendors on projects, including redesign, feature implementations, technical support, and troubleshooting Monitor website performance using analytics tools Ensure consistency in design and tone across all web pages Professional Development – 5% Pursue professional development opportunities—conferences, workshops, classes, mentorships—to further master brand and marketing strategies Other Position‑Related Responsibilities – 5% Participate in projects or other duties as assigned with occasional work responsibility falling above or below current classification Complete any university required compliance trainings Qualifications
Required Qualifications Bachelor’s Degree with a focus in journalism, digital media, or communications plus 3+ years experience developing editorial communications across digital platforms Must have experience managing social media channels and running digital campaigns Experience using a content management system for a complex, multifaceted website Demonstrated skills in digital manipulation of images and video, including resizing, compressing, converting, and rendering a variety of media into common digital formats Excellent written and organizational skills Experience managing video projects and crews Experience modeling values that support inclusion, belonging, and wellbeing Ability to cultivate and develop inclusive working relationships with students, faculty, staff, and community members Familiarity and experience with GA4, LinkedIn Campaign Manager, Meta Ads Manager, Google Search Console, ChatGPT, Claude, Grammarly, Mailchimp, and Sprout Social preferred Ability to define, test, and refine prospect audiences to reach high‑intent candidates for a variety of programs Skill in allocating budgets, pacing spends, and shifting investment based on performance and priorities Ability to continuously test ad messaging, visuals, and formats to improve engagement and conversion rates Expertise in optimizing landing pages, CTAs, and forms to increase inquiries, applications, and yield Ability to connect marketing activity to measurable outcomes such as cost per inquiry, cost per application, and conversion quality Skill in improving website content clarity, relevance, and search visibility to attract and convert prospects Preferred Qualifications Experience with Google Analytics Experience with website content management systems Experience with a project management system like Basecamp or Asana Culture of Inclusion and Community Standards
Cornell Tech embraces inclusion, belonging, and wellbeing as central to our values. As a member of the Cornell University community, you will model and support a culture of inclusion, belonging, and wellbeing and continually seek to understand how your role, behaviors, and actions impact the success of this culture. The Foundations for Success skills in communication, leadership, and inclusion apply to all employees and are essential for individual and organizational success. Benefits and Compensation
Full‑time, benefits‑eligible position. Hybrid remote position with onsite location at the Cornell Tech campus in New York City. Starting salary range: $85,000 – $92,300. Competitive compensation, generous time‑off, and great benefits. Contact
Contact: Evelyn Gordon – eg629@cornell.edu EEO Statement
Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world‑class education and career opportunities. No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy‑related conditions, age, creed, religion, actual or perceived disability, arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.
#J-18808-Ljbffr
Cornell Tech is Cornell University’s state‑of‑the‑art campus in New York City that develops leaders and technologies for the AI era through foundational and applied research, graduate education, and new ventures. Located on Roosevelt Island, the campus was founded in partnership with the Technion‑Israel Institute of Technology and in close collaboration with the NYC Economic Development Corporation. Position Summary
While the responsibilities vary, every member of our community is expected to foster a culture of belonging and a healthy work environment by communicating across differences, being cooperative and welcoming, showing respect, compassion, and empathy, and supporting work/life integration. The Marketing Lead reports to the Executive Director of Communication and Marketing, manages and executes projects to raise visibility and awareness of Cornell Tech to external audiences, tracks all communication and marketing requests to ensure efficient client‑facing interaction, supports brand stewardship and public relations objectives, and coordinates with Cornell University peers. Essential Functions
Project Management Planning and Execution – 60% Manage and monitor all incoming requests to the team using the project management system Develop project plans/campaigns, including scope of work, timeline, and resources Serve as the primary point of contact for internal campus clients and vendors Monitor project progress and client expectations and maintain high level of satisfaction through communication and delivery Establish deliverables, schedules, and assignments to appropriate team members to meet milestones Maintain comprehensive project documentation on plans and reports Schedule Intake meeting with clients Direct and lead multimedia crews to ensure continuity with editorial strategy and campus vision Support marketing event production Oversee Direct Digital Campaigns – 20% Manage distribution and optimization of paid content across social media platforms Lead digital marketing campaigns for campus constituents Liaise to develop, track, and report on discrete social media campaigns utilizing best practices including A/B testing and performance data analysis Optimize content and publishing schedule based on performance Manage social media budget, optimizing spends based on performance Website and Digital App Management – 10% Oversee the development, maintenance, and optimization of Cornell Tech’s website Maintain the website on the front and back end to ensure dynamic content stays up‑to‑date Participate in strategic planning related to how dynamic content is distributed across the website Prepare analytics reports for dynamic content, analyze data to inform strategic decisions on content Create robust analytics dashboards in Google Analytics Work closely with website vendors on projects, including redesign, feature implementations, technical support, and troubleshooting Monitor website performance using analytics tools Ensure consistency in design and tone across all web pages Professional Development – 5% Pursue professional development opportunities—conferences, workshops, classes, mentorships—to further master brand and marketing strategies Other Position‑Related Responsibilities – 5% Participate in projects or other duties as assigned with occasional work responsibility falling above or below current classification Complete any university required compliance trainings Qualifications
Required Qualifications Bachelor’s Degree with a focus in journalism, digital media, or communications plus 3+ years experience developing editorial communications across digital platforms Must have experience managing social media channels and running digital campaigns Experience using a content management system for a complex, multifaceted website Demonstrated skills in digital manipulation of images and video, including resizing, compressing, converting, and rendering a variety of media into common digital formats Excellent written and organizational skills Experience managing video projects and crews Experience modeling values that support inclusion, belonging, and wellbeing Ability to cultivate and develop inclusive working relationships with students, faculty, staff, and community members Familiarity and experience with GA4, LinkedIn Campaign Manager, Meta Ads Manager, Google Search Console, ChatGPT, Claude, Grammarly, Mailchimp, and Sprout Social preferred Ability to define, test, and refine prospect audiences to reach high‑intent candidates for a variety of programs Skill in allocating budgets, pacing spends, and shifting investment based on performance and priorities Ability to continuously test ad messaging, visuals, and formats to improve engagement and conversion rates Expertise in optimizing landing pages, CTAs, and forms to increase inquiries, applications, and yield Ability to connect marketing activity to measurable outcomes such as cost per inquiry, cost per application, and conversion quality Skill in improving website content clarity, relevance, and search visibility to attract and convert prospects Preferred Qualifications Experience with Google Analytics Experience with website content management systems Experience with a project management system like Basecamp or Asana Culture of Inclusion and Community Standards
Cornell Tech embraces inclusion, belonging, and wellbeing as central to our values. As a member of the Cornell University community, you will model and support a culture of inclusion, belonging, and wellbeing and continually seek to understand how your role, behaviors, and actions impact the success of this culture. The Foundations for Success skills in communication, leadership, and inclusion apply to all employees and are essential for individual and organizational success. Benefits and Compensation
Full‑time, benefits‑eligible position. Hybrid remote position with onsite location at the Cornell Tech campus in New York City. Starting salary range: $85,000 – $92,300. Competitive compensation, generous time‑off, and great benefits. Contact
Contact: Evelyn Gordon – eg629@cornell.edu EEO Statement
Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world‑class education and career opportunities. No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy‑related conditions, age, creed, religion, actual or perceived disability, arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.
#J-18808-Ljbffr