Marketing Associate (North America) – Engine by Starling
Starling, New York, NY, United States
At Engine by Starling, we are on a mission to find and work with leading banks all around the world who have the ambition to build rapid growth businesses, on our technology.
Engine is Starling’s software-as-a-service (SaaS) business, the technology that was built to power Starling, and two years ago we split out as a separate business.
Starling has seen exceptional growth and success, and a large part of that is down to the fact that we have built our own modern technology from the ground up. This SaaS technology platform is now available to banks and financial institutions all around the world, enabling them to benefit from the innovative digital features, and efficient back-office processes that has helped achieve Starling’s success.
We are on a mission to find and work with leading banks all around the world who have the ambition to build rapid growth businesses, on our technology. We are looking for future leaders to come and join our team, to build client relationships, and work with them to understand their needs and how we can solve them with Engine’s technology.
Who Are Engine By Starling Engine by Starling is transforming the banking landscape with our cutting-edge core banking software. Originally developed to power Starling, our cloud-native SaaS platform is now enabling banks and financial institutions globally to modernize operations and deliver exceptional digital banking experiences.
Headquartered in the UK, we are now scaling globally and have offices in
New York
, Toronto, Dublin, Dubai and Sydney. We have recently publicly announced our major investment into the US market and are looking to build the initial team to crack the market.
About The Role This role will be based in the New York metropolitan area and our preference is that you’re located within a commutable distance to our New York office. Other East Coast locations may be considered. The role will involve
travel within the US and some international travel.
We are looking for a motivated Marketing Associate to support our North American go-to-market efforts across campaigns, events, sales and partner marketing. This role is ideal for someone early in their marketing career who has experience in B2B SaaS – especially within financial services, banking, consulting, or fintech, and is eager to gain deeper expertise in marketing operations, campaign execution, and field marketing at a fast growing technology business.
What You’ll Get To Do Campaign Execution and Marketing Operations
Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms
Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team
Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed
Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution
Events and Field Marketing
Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows
Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support
Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM
Partner Marketing and Collaboration
Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners
Coordinate partner deliverables including content, digital assets, timelines, and reporting
Help maintain strong communication and project alignment with partner teams
Content Support
Coordinate regional content needs
Support content localisation, coordination, and distribution across North American marketing channels
Manage updates to regional collateral, landing pages,l templates, and campaign assets
Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement
Sales Team Support
Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs
Provide market insights, event insights, and campaign metrics to help accelerate sales cycles
Maintain strong communication around target accounts, event follow-ups, and campaign calendars
Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers
Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities
Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends
Requirements
2 years of marketing experience in B2B SaaS, fintech, or enterprise technology (financial services experience preferred)
Experience supporting events and external-facing marketing programs
Hands‑on experience with marketing automation and CRM tools (HubSpot preferred)
Strong understanding of digital marketing, campaign operations, and field marketing
Detail‑oriented, organised, and comfortable managing multiple projects simultaneously
Strong communication skills and the ability to collaborate across teams and functions
Familiarity with the financial services industry (banking, consulting, fintech) is a plus
Ability to occasionally travel within North America for events or team meetings
Interview process
Interview with someone from the Marketing team
Interview with Engine North America team member(s) and others from the BD team
Final interview with Engine’s North American President / CCO
Benefits
Medical, Dental, and Vision insurance plan options
401(k) with company match of 100% of the first 4%
Company-paid Long-Term Disability, and Life and AD&D insurance
Optional ancillary benefits such as Short-term Disability, Accident Insurance, Legal & ID Protection, and more
20 days annual vacation PTO and 11 Paid Holidays
You may be put off applying for a role because you don’t tick every box. Forget that! While we can’t accommodate every flexible working request, we’re always open to discussion. So, if you’re excited about working with us, but aren’t sure if you’re 100% there yet, get in touch anyway. We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.
Engine by Starling is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Engine by Starling are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
When you provide us with this information, you are doing so at your own consent, with full knowledge that we will process this personal data in accordance with our Privacy Notice. By submitting your application, you agree that Engine by Starling and Starling will collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we will process, where we will process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.
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Engine is Starling’s software-as-a-service (SaaS) business, the technology that was built to power Starling, and two years ago we split out as a separate business.
Starling has seen exceptional growth and success, and a large part of that is down to the fact that we have built our own modern technology from the ground up. This SaaS technology platform is now available to banks and financial institutions all around the world, enabling them to benefit from the innovative digital features, and efficient back-office processes that has helped achieve Starling’s success.
We are on a mission to find and work with leading banks all around the world who have the ambition to build rapid growth businesses, on our technology. We are looking for future leaders to come and join our team, to build client relationships, and work with them to understand their needs and how we can solve them with Engine’s technology.
Who Are Engine By Starling Engine by Starling is transforming the banking landscape with our cutting-edge core banking software. Originally developed to power Starling, our cloud-native SaaS platform is now enabling banks and financial institutions globally to modernize operations and deliver exceptional digital banking experiences.
Headquartered in the UK, we are now scaling globally and have offices in
New York
, Toronto, Dublin, Dubai and Sydney. We have recently publicly announced our major investment into the US market and are looking to build the initial team to crack the market.
About The Role This role will be based in the New York metropolitan area and our preference is that you’re located within a commutable distance to our New York office. Other East Coast locations may be considered. The role will involve
travel within the US and some international travel.
We are looking for a motivated Marketing Associate to support our North American go-to-market efforts across campaigns, events, sales and partner marketing. This role is ideal for someone early in their marketing career who has experience in B2B SaaS – especially within financial services, banking, consulting, or fintech, and is eager to gain deeper expertise in marketing operations, campaign execution, and field marketing at a fast growing technology business.
What You’ll Get To Do Campaign Execution and Marketing Operations
Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms
Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team
Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed
Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution
Events and Field Marketing
Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows
Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support
Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM
Partner Marketing and Collaboration
Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners
Coordinate partner deliverables including content, digital assets, timelines, and reporting
Help maintain strong communication and project alignment with partner teams
Content Support
Coordinate regional content needs
Support content localisation, coordination, and distribution across North American marketing channels
Manage updates to regional collateral, landing pages,l templates, and campaign assets
Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement
Sales Team Support
Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs
Provide market insights, event insights, and campaign metrics to help accelerate sales cycles
Maintain strong communication around target accounts, event follow-ups, and campaign calendars
Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers
Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities
Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends
Requirements
2 years of marketing experience in B2B SaaS, fintech, or enterprise technology (financial services experience preferred)
Experience supporting events and external-facing marketing programs
Hands‑on experience with marketing automation and CRM tools (HubSpot preferred)
Strong understanding of digital marketing, campaign operations, and field marketing
Detail‑oriented, organised, and comfortable managing multiple projects simultaneously
Strong communication skills and the ability to collaborate across teams and functions
Familiarity with the financial services industry (banking, consulting, fintech) is a plus
Ability to occasionally travel within North America for events or team meetings
Interview process
Interview with someone from the Marketing team
Interview with Engine North America team member(s) and others from the BD team
Final interview with Engine’s North American President / CCO
Benefits
Medical, Dental, and Vision insurance plan options
401(k) with company match of 100% of the first 4%
Company-paid Long-Term Disability, and Life and AD&D insurance
Optional ancillary benefits such as Short-term Disability, Accident Insurance, Legal & ID Protection, and more
20 days annual vacation PTO and 11 Paid Holidays
You may be put off applying for a role because you don’t tick every box. Forget that! While we can’t accommodate every flexible working request, we’re always open to discussion. So, if you’re excited about working with us, but aren’t sure if you’re 100% there yet, get in touch anyway. We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.
Engine by Starling is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Engine by Starling are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
When you provide us with this information, you are doing so at your own consent, with full knowledge that we will process this personal data in accordance with our Privacy Notice. By submitting your application, you agree that Engine by Starling and Starling will collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we will process, where we will process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.
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