Senior Digital Media Strategist

Accelerated Digital Media is a digital marketing agency focused on performance media management across paid search and paid social channels. Our culture prioritizes team collaboration, high standards, and accountability. We specialize in direct-to-consumer brands, with a strong emphasis in healthcare digital health and e‑commerce. Job Summary

Senior Digital Media Strategist will plan and execute paid media campaigns for our digital health and e‑commerce clients. Responsibilities include developing campaign strategies, managing budgets, optimizing performance, and staying up‑to‑date with industry trends. Responsibilities

Collaborate with clients and internal teams to understand campaign objectives and target audience. Develop paid media strategies tailored to client goals, including budget allocation and channel selection. Identify key performance indicators (KPIs) and campaign milestones. Create, set up, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others. Develop ad creatives, including copy, images, videos, and landing pages. Implement audience targeting and segmentation strategies. Monitor and analyze campaign performance using analytics tools and dashboards. Identify trends and insights, and provide recommendations for optimization. Conduct A/B testing, ad group restructuring, and other optimization techniques. Manage campaign budgets effectively and recommend adjustments based on performance data. Conduct audience research to understand target demographics and behaviors. Create and refine audience segments to maximize relevance and performance. Implement retargeting and lookalike audience strategies. Analyze competitors’ paid media strategies to identify opportunities and trends. Stay informed about industry developments and emerging advertising technologies. Generate regular reports to track KPIs and campaign effectiveness. Communicate campaign progress, insights, and recommendations to clients and internal stakeholders. Address client queries and concerns promptly. Directly manage media strategists to own account execution and client communication. Requirements

Qualifications

Bachelor’s degree in Marketing, Advertising, Business, or related field (Master’s preferred). 3+ years of agency experience in digital strategy. Deep understanding of Google Ads, Meta & Programmatic. Certification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) is a plus. Hands‑on experience with DSPs such as StackAdapt. Strong analytical skills and proficiency in data analysis tools. Excellent communication and presentation skills. Creative thinking and ability to develop compelling ad content. Proficiency in digital advertising and social media management platforms. Familiarity with SEO is a plus. Familiarity with web analytics tools like Google Analytics. Benefits

Competitive salary and performance‑based bonuses. Opportunities for continuous professional development. Open, supportive, and productive culture with remote work across the continent. Work with innovative digital health brands and fast‑growing e‑commerce companies. Up to 90% company sponsorship for health, dental, and vision. 401(k) with employer match program. Generous PTO for all employees. Total compensation for this role is $85,000 – $98,000. How to Apply

If you’re ready to take your paid media career to new heights, we invite you to apply. Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media. Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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