Make & Model Marketing
Web Content Writer - Automotive **Future Opportunity** Talent Pipeline
Make & Model Marketing, Cleveland, Ohio, us, 44101
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Role: Web Content Writer - Automotive
Employment Type: Full-Time
Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week
Travel: None
Future Opportunities
Future Opportunity** Join Our Talent Pipeline
At Make & Model Marketing, we believe the right people don’t always come along when a job is open — that’s why we keep the door open. If you see a role that aligns with your skills and interests, we encourage you to apply, even if it’s not currently hiring. By submitting your application under Future Opportunities, you’ll be added to our talent pipeline. Should a position open up that matches your background, we’ll reach out to start the conversation. We review every application and are always excited to connect with people who are passionate about automotive marketing and eager to make an impact.
About The Role In this role, you’ll be responsible for writing compelling, consumer‑focused content for client websites — including landing pages, blog posts, and other digital assets. You’ll collaborate closely with our design/development and digital marketing teams to bring content to life in ways that engage, inform, and convert car shoppers.
The ideal candidate is a strong writer with a passion for cars, an eagerness to learn about the automotive industry, and an interest in digital marketing best practices. This is a great opportunity for someone who loves cars and loves to write about a fast‑paced industry.
Requirements
Minimum 2 years of professional content writing experience in a digital, agency, or in‑house environment
At least 1 year of experience in digital marketing, with an understanding of how content fits into broader marketing strategies
Basic knowledge of SEO best practices as they relate to web content, including keyword usage, metadata, and formatting
Experience navigating content management systems (CMS) such as WordPress
Proficient in Google Workspaces products like Docs, Sheets, and Drive
Excellent writing, editing, and proofreading skills across a range of tones and formats
Impeccable grammar, spelling, and attention to detail
Responsibilities
Write high-quality content for client websites, including SEO-optimized landing pages, blog posts, and other digital assets
Manage content creation workflows to meet internal deadlines and ensure final deliverables align with project goals and intent
Research automotive topics to create accurate, engaging, and relevant content
Collaborate with the design/development and marketing teams to ensure content is well‑integrated into the final product
Format and structure content for readability and web engagement
Create copy that motivates consumers to take action (e.g., inquire about a vehicle, schedule a test drive, or contact a dealership)
Adapt tone, style, and approach to align with client branding and audience expectations
The Ideal Candidate
Is passionate about cars and eager to stay informed on new model launches and industry trends
Is excited to learn about the automotive industry and how digital marketing plays a role in consumer engagement
Has excellent writing and editing skills with the ability to adapt tone and style for different brands and audiences
Is a collaborative team player who works well with content, design, and digital marketing teams
Can manage multiple client projects simultaneously while staying organized and meeting deadlines
Takes initiative, asks questions, and thrives in a fast‑paced, team‑oriented environment
Understands the value of content that drives consumer action and supports SEO goals
Has a strong attention to detail and ensures final deliverables reflect the project’s goals and intent
Is willing to continuously develop their digital marketing knowledge and content writing skills
The First 90 Days
You’ll be supported as you get up to speed on our content approach, tools, and expectations — and begin contributing to high‑impact content across our client base
Become familiar with our approach to automotive content writing — from SEO integration and formatting to matching brand voice and writing with the end user in mind
Gain insight into how your role fits into the broader client service process and how content supports our overall digital marketing strategies
Shadow current content writers to learn our workflow, quality standards, and productivity benchmarks — and begin to contribute with support and feedback from the team
Get comfortable using the tools, systems, and communication platforms we use to manage content and collaborate across departments
As your confidence and experience grow, you’ll begin owning your own content creation process — from research and writing to formatting and final delivery — across multiple client accounts.
Compensation and Benefits
Your final compensation will be determined by your experience level and skillset
Compensation is reviewed every 6 months
Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
Simple IRA + 3% Matching Opportunity
10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company
Paid Holidays
Continuous Training Opportunities
Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 6:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours
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Get AI-powered advice on this job and more exclusive features.
Role: Web Content Writer - Automotive
Employment Type: Full-Time
Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week
Travel: None
Future Opportunities
Future Opportunity** Join Our Talent Pipeline
At Make & Model Marketing, we believe the right people don’t always come along when a job is open — that’s why we keep the door open. If you see a role that aligns with your skills and interests, we encourage you to apply, even if it’s not currently hiring. By submitting your application under Future Opportunities, you’ll be added to our talent pipeline. Should a position open up that matches your background, we’ll reach out to start the conversation. We review every application and are always excited to connect with people who are passionate about automotive marketing and eager to make an impact.
About The Role In this role, you’ll be responsible for writing compelling, consumer‑focused content for client websites — including landing pages, blog posts, and other digital assets. You’ll collaborate closely with our design/development and digital marketing teams to bring content to life in ways that engage, inform, and convert car shoppers.
The ideal candidate is a strong writer with a passion for cars, an eagerness to learn about the automotive industry, and an interest in digital marketing best practices. This is a great opportunity for someone who loves cars and loves to write about a fast‑paced industry.
Requirements
Minimum 2 years of professional content writing experience in a digital, agency, or in‑house environment
At least 1 year of experience in digital marketing, with an understanding of how content fits into broader marketing strategies
Basic knowledge of SEO best practices as they relate to web content, including keyword usage, metadata, and formatting
Experience navigating content management systems (CMS) such as WordPress
Proficient in Google Workspaces products like Docs, Sheets, and Drive
Excellent writing, editing, and proofreading skills across a range of tones and formats
Impeccable grammar, spelling, and attention to detail
Responsibilities
Write high-quality content for client websites, including SEO-optimized landing pages, blog posts, and other digital assets
Manage content creation workflows to meet internal deadlines and ensure final deliverables align with project goals and intent
Research automotive topics to create accurate, engaging, and relevant content
Collaborate with the design/development and marketing teams to ensure content is well‑integrated into the final product
Format and structure content for readability and web engagement
Create copy that motivates consumers to take action (e.g., inquire about a vehicle, schedule a test drive, or contact a dealership)
Adapt tone, style, and approach to align with client branding and audience expectations
The Ideal Candidate
Is passionate about cars and eager to stay informed on new model launches and industry trends
Is excited to learn about the automotive industry and how digital marketing plays a role in consumer engagement
Has excellent writing and editing skills with the ability to adapt tone and style for different brands and audiences
Is a collaborative team player who works well with content, design, and digital marketing teams
Can manage multiple client projects simultaneously while staying organized and meeting deadlines
Takes initiative, asks questions, and thrives in a fast‑paced, team‑oriented environment
Understands the value of content that drives consumer action and supports SEO goals
Has a strong attention to detail and ensures final deliverables reflect the project’s goals and intent
Is willing to continuously develop their digital marketing knowledge and content writing skills
The First 90 Days
You’ll be supported as you get up to speed on our content approach, tools, and expectations — and begin contributing to high‑impact content across our client base
Become familiar with our approach to automotive content writing — from SEO integration and formatting to matching brand voice and writing with the end user in mind
Gain insight into how your role fits into the broader client service process and how content supports our overall digital marketing strategies
Shadow current content writers to learn our workflow, quality standards, and productivity benchmarks — and begin to contribute with support and feedback from the team
Get comfortable using the tools, systems, and communication platforms we use to manage content and collaborate across departments
As your confidence and experience grow, you’ll begin owning your own content creation process — from research and writing to formatting and final delivery — across multiple client accounts.
Compensation and Benefits
Your final compensation will be determined by your experience level and skillset
Compensation is reviewed every 6 months
Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
Simple IRA + 3% Matching Opportunity
10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company
Paid Holidays
Continuous Training Opportunities
Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 6:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours
#J-18808-Ljbffr