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Make & Model Marketing

Web Content Writer - Automotive **Future Opportunity** Talent Pipeline

Make & Model Marketing, Cleveland, Ohio, us, 44101

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Role: Web Content Writer - Automotive

Employment Type: Full-Time

Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week

Travel: None

Future Opportunities

Future Opportunity** Join Our Talent Pipeline

At Make & Model Marketing, we believe the right people don’t always come along when a job is open — that’s why we keep the door open. If you see a role that aligns with your skills and interests, we encourage you to apply, even if it’s not currently hiring. By submitting your application under Future Opportunities, you’ll be added to our talent pipeline. Should a position open up that matches your background, we’ll reach out to start the conversation. We review every application and are always excited to connect with people who are passionate about automotive marketing and eager to make an impact.

About The Role In this role, you’ll be responsible for writing compelling, consumer‑focused content for client websites — including landing pages, blog posts, and other digital assets. You’ll collaborate closely with our design/development and digital marketing teams to bring content to life in ways that engage, inform, and convert car shoppers.

The ideal candidate is a strong writer with a passion for cars, an eagerness to learn about the automotive industry, and an interest in digital marketing best practices. This is a great opportunity for someone who loves cars and loves to write about a fast‑paced industry.

Requirements

Minimum 2 years of professional content writing experience in a digital, agency, or in‑house environment

At least 1 year of experience in digital marketing, with an understanding of how content fits into broader marketing strategies

Basic knowledge of SEO best practices as they relate to web content, including keyword usage, metadata, and formatting

Experience navigating content management systems (CMS) such as WordPress

Proficient in Google Workspaces products like Docs, Sheets, and Drive

Excellent writing, editing, and proofreading skills across a range of tones and formats

Impeccable grammar, spelling, and attention to detail

Responsibilities

Write high-quality content for client websites, including SEO-optimized landing pages, blog posts, and other digital assets

Manage content creation workflows to meet internal deadlines and ensure final deliverables align with project goals and intent

Research automotive topics to create accurate, engaging, and relevant content

Collaborate with the design/development and marketing teams to ensure content is well‑integrated into the final product

Format and structure content for readability and web engagement

Create copy that motivates consumers to take action (e.g., inquire about a vehicle, schedule a test drive, or contact a dealership)

Adapt tone, style, and approach to align with client branding and audience expectations

The Ideal Candidate

Is passionate about cars and eager to stay informed on new model launches and industry trends

Is excited to learn about the automotive industry and how digital marketing plays a role in consumer engagement

Has excellent writing and editing skills with the ability to adapt tone and style for different brands and audiences

Is a collaborative team player who works well with content, design, and digital marketing teams

Can manage multiple client projects simultaneously while staying organized and meeting deadlines

Takes initiative, asks questions, and thrives in a fast‑paced, team‑oriented environment

Understands the value of content that drives consumer action and supports SEO goals

Has a strong attention to detail and ensures final deliverables reflect the project’s goals and intent

Is willing to continuously develop their digital marketing knowledge and content writing skills

The First 90 Days

You’ll be supported as you get up to speed on our content approach, tools, and expectations — and begin contributing to high‑impact content across our client base

Become familiar with our approach to automotive content writing — from SEO integration and formatting to matching brand voice and writing with the end user in mind

Gain insight into how your role fits into the broader client service process and how content supports our overall digital marketing strategies

Shadow current content writers to learn our workflow, quality standards, and productivity benchmarks — and begin to contribute with support and feedback from the team

Get comfortable using the tools, systems, and communication platforms we use to manage content and collaborate across departments

As your confidence and experience grow, you’ll begin owning your own content creation process — from research and writing to formatting and final delivery — across multiple client accounts.

Compensation and Benefits

Your final compensation will be determined by your experience level and skillset

Compensation is reviewed every 6 months

Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)

Simple IRA + 3% Matching Opportunity

10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company

Paid Holidays

Continuous Training Opportunities

Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 6:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours

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