Holbrook Pickleball
CEO and Co-Founder of Holbrook Pickleball
Social Media Manager
Role Overview
The Social Media Manager is responsible for planning, creating, publishing, and optimizing content across all social platforms to grow brand awareness, engagement, and revenue. This role owns the day-to-day execution of social media while aligning content with brand voice, marketing goals, and business objectives.
Key Responsibilities
Develop and execute a social media strategy aligned with brand, marketing, and revenue goals
Plan and manage content calendars across platforms (Instagram, TikTok, YouTube, Facebook, X, etc.)
Align social content with product launches, promotions, events, and campaigns
Identify content trends, platform updates, and growth opportunities
Content Creation & Publishing
Create, edit, and publish high-quality content (video, photo, graphics, captions)
Write engaging captions and calls-to-action that reflect brand voice
Collaborate with athletes, influencers, creators, and internal team members
Ensure consistent visual identity and messaging across platforms
Community Management
Monitor comments, messages, and mentions daily
Engage with followers, respond to questions, and foster community
Flag customer service issues or feedback to the appropriate team
Build relationships with fans, ambassadors, and partners
Growth & Performance
Analyze performance metrics (reach, engagement, growth, clicks, conversions)
Optimize content based on data and insights
Test new formats, posting times, hooks, and creative approaches
Support paid social efforts with organic insights and creative testing
Work closely with marketing, ecommerce, and creative teams
Coordinate with paid media, email, and influencer marketing
Provide regular reports and insights on social performance
Help connect social activity to brand growth and sales
Qualifications
2+ years experience managing social media for a brand or creator
Strong understanding of major social platforms and trends
Experience creating short-form video content (Reels, TikTok, Shorts)
Strong writing and storytelling skills
Organized, self-motivated, and detail-oriented
Comfortable working in a fast-paced, growth-oriented environment
Nice to Have
Experience with ecommerce or consumer brands
Familiarity with analytics tools (native platform insights, Google Analytics, etc.)
Experience working with influencers or athletes
Knowledge of pickleball, sports, or lifestyle brands
Basic photo/video editing skills (CapCut, Adobe, Canva, etc.)
Success Looks Like
Consistent growth in followers and engagement
High-performing content that aligns with brand voice
Strong community engagement and brand loyalty
Social content that contributes to traffic, conversions, and revenue
Clear, data-driven insights that improve performance over time
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Sporting Goods Manufacturing
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Role Overview
The Social Media Manager is responsible for planning, creating, publishing, and optimizing content across all social platforms to grow brand awareness, engagement, and revenue. This role owns the day-to-day execution of social media while aligning content with brand voice, marketing goals, and business objectives.
Key Responsibilities
Develop and execute a social media strategy aligned with brand, marketing, and revenue goals
Plan and manage content calendars across platforms (Instagram, TikTok, YouTube, Facebook, X, etc.)
Align social content with product launches, promotions, events, and campaigns
Identify content trends, platform updates, and growth opportunities
Content Creation & Publishing
Create, edit, and publish high-quality content (video, photo, graphics, captions)
Write engaging captions and calls-to-action that reflect brand voice
Collaborate with athletes, influencers, creators, and internal team members
Ensure consistent visual identity and messaging across platforms
Community Management
Monitor comments, messages, and mentions daily
Engage with followers, respond to questions, and foster community
Flag customer service issues or feedback to the appropriate team
Build relationships with fans, ambassadors, and partners
Growth & Performance
Analyze performance metrics (reach, engagement, growth, clicks, conversions)
Optimize content based on data and insights
Test new formats, posting times, hooks, and creative approaches
Support paid social efforts with organic insights and creative testing
Work closely with marketing, ecommerce, and creative teams
Coordinate with paid media, email, and influencer marketing
Provide regular reports and insights on social performance
Help connect social activity to brand growth and sales
Qualifications
2+ years experience managing social media for a brand or creator
Strong understanding of major social platforms and trends
Experience creating short-form video content (Reels, TikTok, Shorts)
Strong writing and storytelling skills
Organized, self-motivated, and detail-oriented
Comfortable working in a fast-paced, growth-oriented environment
Nice to Have
Experience with ecommerce or consumer brands
Familiarity with analytics tools (native platform insights, Google Analytics, etc.)
Experience working with influencers or athletes
Knowledge of pickleball, sports, or lifestyle brands
Basic photo/video editing skills (CapCut, Adobe, Canva, etc.)
Success Looks Like
Consistent growth in followers and engagement
High-performing content that aligns with brand voice
Strong community engagement and brand loyalty
Social content that contributes to traffic, conversions, and revenue
Clear, data-driven insights that improve performance over time
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Sporting Goods Manufacturing
#J-18808-Ljbffr