Silktide
We’re a fast‑growing, profitable, self‑funded SaaS platform that helps organizations create accessible, fast, high‑quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and more.
Role Overview We are hiring a
Content Marketing Manager
in Austin, TX. You will own our editorial strategy and production engine, turning insights into clear, compelling content that attracts high‑intent audiences and drives pipeline.
What You Will Do Strategy and Planning
Build a quarterly content plan aligned to ICPs, buyer stages, and revenue goals
Prioritize topics based on search intent, sales feedback, and product roadmap
Editorial Leadership
Manage the end‑to‑end content process from brief to publish to promotion
Maintain a crisp voice and tone across channels and enforce a practical style guide
Creation and Production
Write and edit cornerstone pieces, blogs, guides, landing pages, emails, and social content
Produce customer stories, solution pages, and short video scripts that showcase outcomes
SEO and Distribution
Own on‑page SEO, internal linking, and content architecture
Partner with Growth to distribute through email, social, partners, and events
Web and Conversion
Collaborate on website and landing page copy to improve clarity and conversion
Test headlines, CTAs, and layouts to raise visit‑to‑lead and lead‑to‑opportunity rates
Analytics and Optimization
Report on traffic, rankings, engagement, and pipeline influenced
Share insights and iterate on formats, topics, and offers that perform
Cross‑functional Collaboration
Work closely with Product Marketing on positioning and launches
Align with Paid Media, SDR, and Sales so content maps to campaigns and plays
About You
Resident of Austin, TX (or willing to relocate) and fluent in English
5–7+ years in B2B content or product marketing, ideally in SaaS
Portfolio that shows clear structure, strong storytelling, and technical clarity
Solid grasp of SEO fundamentals and keyword intent
Comfortable in a CMS, basic HTML, and analytics tools like GA4
Organized project manager who can run a busy editorial calendar
Collaborative partner to Product Marketing, Sales, and Customer Success
Familiarity with accessibility and plain‑language principles is a plus
Compensation
Base salary: $90,000 – $120,000 per year
Perks
A shiny new MacBook
20 days paid vacation plus public holidays, increasing with tenure
Private insurance (Health, Dental, Vision) with wellness allowance
Company‑sponsored pension and enhanced paternity/maternity benefits
Casual dress code, flexible schedule, weekly paid lunches, and monthly company outings
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
#J-18808-Ljbffr
Role Overview We are hiring a
Content Marketing Manager
in Austin, TX. You will own our editorial strategy and production engine, turning insights into clear, compelling content that attracts high‑intent audiences and drives pipeline.
What You Will Do Strategy and Planning
Build a quarterly content plan aligned to ICPs, buyer stages, and revenue goals
Prioritize topics based on search intent, sales feedback, and product roadmap
Editorial Leadership
Manage the end‑to‑end content process from brief to publish to promotion
Maintain a crisp voice and tone across channels and enforce a practical style guide
Creation and Production
Write and edit cornerstone pieces, blogs, guides, landing pages, emails, and social content
Produce customer stories, solution pages, and short video scripts that showcase outcomes
SEO and Distribution
Own on‑page SEO, internal linking, and content architecture
Partner with Growth to distribute through email, social, partners, and events
Web and Conversion
Collaborate on website and landing page copy to improve clarity and conversion
Test headlines, CTAs, and layouts to raise visit‑to‑lead and lead‑to‑opportunity rates
Analytics and Optimization
Report on traffic, rankings, engagement, and pipeline influenced
Share insights and iterate on formats, topics, and offers that perform
Cross‑functional Collaboration
Work closely with Product Marketing on positioning and launches
Align with Paid Media, SDR, and Sales so content maps to campaigns and plays
About You
Resident of Austin, TX (or willing to relocate) and fluent in English
5–7+ years in B2B content or product marketing, ideally in SaaS
Portfolio that shows clear structure, strong storytelling, and technical clarity
Solid grasp of SEO fundamentals and keyword intent
Comfortable in a CMS, basic HTML, and analytics tools like GA4
Organized project manager who can run a busy editorial calendar
Collaborative partner to Product Marketing, Sales, and Customer Success
Familiarity with accessibility and plain‑language principles is a plus
Compensation
Base salary: $90,000 – $120,000 per year
Perks
A shiny new MacBook
20 days paid vacation plus public holidays, increasing with tenure
Private insurance (Health, Dental, Vision) with wellness allowance
Company‑sponsored pension and enhanced paternity/maternity benefits
Casual dress code, flexible schedule, weekly paid lunches, and monthly company outings
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
#J-18808-Ljbffr