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SalaryGuide

Content Marketing Manager

SalaryGuide, Florida, New York, United States

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Content Marketing Manager

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SalaryGuide

This range is provided by SalaryGuide. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $90,000.00/yr - $120,000.00/yr

Location Miami, FL

Responsibilities

Create compelling content across all stages of the buyer journey—from top‑of‑funnel education to bottom‑of‑funnel decision support

Produce high‑impact assets including ebooks, reports, guides, whitepapers, checklists, cheat sheets, calculators, case studies, videos, blogs, and industry insights

Partner with demand‑gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows

Translate complex identity and authentication concepts into clear, digestible content that resonates with technical audiences

Work closely with product marketing, developer relations, and SMEs to ensure accuracy and clarity without losing technical depth

Use AI tools to accelerate content creation—from outlines to draft production to optimization, and experiment with AI‑driven formats

Own website SEO strategy, conduct keyword research and incorporate SEO best practices into content planning and execution

Maintain a strategic editorial calendar aligned to ICPs, verticals, campaign needs, and product priorities

Requirements

4‑6 years of content marketing experience in a B2B software environment, experience with cyber security, developer tools, and infrastructure a plus

Proven experience creating high‑quality demand generation content with a strong ability to translate technical concepts for multiple personas

Comfort working hands‑on with AI tools for content generation and process acceleration

Creative with a passion for storytelling

Excellent writing, editing, and structural organization skills

Experience partnering with demand‑gen to map content to the funnel and drive measurable impact

Ability to manage multiple projects, deadlines, and cross‑functional stakeholders

SEO, keyword strategy, and content performance analytics experience

Preferred

Experience building and managing content hubs, resource centers, or interactive content experiences that drive self‑service education and engagement

Familiarity with authentication, authorization, identity management, or API security concepts through previous work in adjacent technical domains

Background in developer marketing or experience creating technical documentation, tutorials, or developer‑focused educational content

Proficiency with marketing automation platforms and experience building sophisticated nurture programs with dynamic content

Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low

Fully employer‑paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions

Basic life insurance and short‑ and long‑term disability coverage fully paid by the company for essential financial protection

Voluntary life insurance options to provide additional financial protection for you and your loved ones

Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre‑tax dollars on eligible expenses

401(k) plan with company match to help you save for retirement

Generous paid time off (PTO) plus paid company holidays to support work‑life balance

Employee Assistance Program (EAP) offering confidential counseling and support services

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing

Industries Marketing Services

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