MCHS Family of Services
Social Media & Digital Marketing Officer
MCHS Family of Services, Redford, Michigan, United States
Social Media & Digital Marketing Officer
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Job Summary The Social Media & Digital Marketing Officer has a passion for social media and a deep understanding of how to strategically engage and grow audiences across digital platforms. The role leads MCHS’s digital presence and visual storytelling, with primary responsibility for managing and growing MCHS’s social media platforms. The officer supports broader marketing and communications efforts, including graphic design, photography, website management, email campaigns, and more. As an integral member of the Marketing and Development team, the officer enhances visibility, cohesive messaging, and meaningful engagement in support of MCHS’s programs and fund development goals.
Duties & Essential Functions
Social Media Strategy & Management
Manage and grow MCHS’s presence across all social media platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube)
Develop, plan, and execute a content calendar aligned with organizational goals, campaigns, and events
Create engaging content: compelling copy, graphics and visuals, short‑form videos (filming, editing, producing)
Monitor platform updates and best practices to inform strategy
Increase followers, reach, engagement, and brand awareness
Actively engage with followers by responding to comments, messages and mentions in a timely and authentic manner
Build visibility and relationships with partner organizations, community members and relevant accounts
Track and analyze performance metrics and provide regular insights and recommendations
Graphic Design & Visual Communications
Design visually compelling materials for digital and print platforms reflecting MCHS’s mission and brand identity
Create marketing collateral: flyers, posters, event materials, social media graphics, program and donor collateral, reports, one‑pagers, presentations
Ensure brand consistency across all materials
Photography & Visual Storytelling
Capture high‑quality photographs at events, programs and organizational activities
Edit and organize photos for use across social media, website, email and print materials
Build and maintain a photo library documenting key moments and telling the story of MCHS’s impact
Digital Marketing & Communications
Update and maintain the organization’s website, ensuring content is accurate, timely and visually appealing
Support digital marketing efforts, including campaign landing pages and content updates
Assist with the creation, design and distribution of email newsletters and digital campaigns
Collaborate with internal teams to promote programs, events, fundraising efforts and impact stories
Collaboration, Engagement & Organizational Support
Fully participate in regular agency‑wide events and community‑wide events and activities
Collaborate effectively with MCHS program departments and community partners in support of agency goals
Demonstrate a commitment to the social sector and passion for MCHS’s mission and vision
Perform other duties as assigned by the Chief Development Officer and/or Chief Executive Officer
Basic Competencies Education & Experience: Bachelor’s degree from an accredited college or university and at least five years of experience in marketing, primarily social media management. Must meet the State’s Moral Character standard.
Knowledge, Skills & Abilities
Proficiency in Microsoft Office, Adobe InDesign and other design tools
Working knowledge of WordPress administration
Strong understanding of social media platform management and best practices across LinkedIn, Instagram, Facebook, TikTok and YouTube
Knowledge of digital content creation (copywriting, visual design, photography, short‑form video)
Familiarity with social media analytics and audience engagement strategies
Understanding of core marketing, branding and public relations principles in a nonprofit environment
Strong verbal and written communication skills
Excellent time management and organizational skills
Ability to build positive working relationships across departments and with external stakeholders
Demonstrated discretion and professionalism handling sensitive and confidential information
Collaborative, flexible and service‑oriented, with willingness to support organizational needs as they evolve
High level of personal accountability and initiative, with ability to plan and manage projects independently
Creative and strategic thinker capable of translating complex topics into engaging content
Proactive and adaptable, with enthusiasm for testing new ideas, tools and approaches
Comfortable working both independently and as part of a team, with strong sense of ownership over assigned projects
Willingness to work flexible hours as needed, including occasional evenings and weekends to support events or campaigns
Job Setting The work environment described is representative of those that an employee will typically encounter during a normal shift. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EEO Statement MCHS is an equal opportunity employer where employment is based upon personal capabilities and qualifications without discrimination because of race, ethnicity, religion, sex, age, marital status, national origin, disability, sexual orientation, veteran status or any other protected characteristics as established by law. Employment is at‑will and may be terminated by MCHS or the employee at any time. MCHS reserves the right to modify job duties or descriptions at any time.
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Job Summary The Social Media & Digital Marketing Officer has a passion for social media and a deep understanding of how to strategically engage and grow audiences across digital platforms. The role leads MCHS’s digital presence and visual storytelling, with primary responsibility for managing and growing MCHS’s social media platforms. The officer supports broader marketing and communications efforts, including graphic design, photography, website management, email campaigns, and more. As an integral member of the Marketing and Development team, the officer enhances visibility, cohesive messaging, and meaningful engagement in support of MCHS’s programs and fund development goals.
Duties & Essential Functions
Social Media Strategy & Management
Manage and grow MCHS’s presence across all social media platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube)
Develop, plan, and execute a content calendar aligned with organizational goals, campaigns, and events
Create engaging content: compelling copy, graphics and visuals, short‑form videos (filming, editing, producing)
Monitor platform updates and best practices to inform strategy
Increase followers, reach, engagement, and brand awareness
Actively engage with followers by responding to comments, messages and mentions in a timely and authentic manner
Build visibility and relationships with partner organizations, community members and relevant accounts
Track and analyze performance metrics and provide regular insights and recommendations
Graphic Design & Visual Communications
Design visually compelling materials for digital and print platforms reflecting MCHS’s mission and brand identity
Create marketing collateral: flyers, posters, event materials, social media graphics, program and donor collateral, reports, one‑pagers, presentations
Ensure brand consistency across all materials
Photography & Visual Storytelling
Capture high‑quality photographs at events, programs and organizational activities
Edit and organize photos for use across social media, website, email and print materials
Build and maintain a photo library documenting key moments and telling the story of MCHS’s impact
Digital Marketing & Communications
Update and maintain the organization’s website, ensuring content is accurate, timely and visually appealing
Support digital marketing efforts, including campaign landing pages and content updates
Assist with the creation, design and distribution of email newsletters and digital campaigns
Collaborate with internal teams to promote programs, events, fundraising efforts and impact stories
Collaboration, Engagement & Organizational Support
Fully participate in regular agency‑wide events and community‑wide events and activities
Collaborate effectively with MCHS program departments and community partners in support of agency goals
Demonstrate a commitment to the social sector and passion for MCHS’s mission and vision
Perform other duties as assigned by the Chief Development Officer and/or Chief Executive Officer
Basic Competencies Education & Experience: Bachelor’s degree from an accredited college or university and at least five years of experience in marketing, primarily social media management. Must meet the State’s Moral Character standard.
Knowledge, Skills & Abilities
Proficiency in Microsoft Office, Adobe InDesign and other design tools
Working knowledge of WordPress administration
Strong understanding of social media platform management and best practices across LinkedIn, Instagram, Facebook, TikTok and YouTube
Knowledge of digital content creation (copywriting, visual design, photography, short‑form video)
Familiarity with social media analytics and audience engagement strategies
Understanding of core marketing, branding and public relations principles in a nonprofit environment
Strong verbal and written communication skills
Excellent time management and organizational skills
Ability to build positive working relationships across departments and with external stakeholders
Demonstrated discretion and professionalism handling sensitive and confidential information
Collaborative, flexible and service‑oriented, with willingness to support organizational needs as they evolve
High level of personal accountability and initiative, with ability to plan and manage projects independently
Creative and strategic thinker capable of translating complex topics into engaging content
Proactive and adaptable, with enthusiasm for testing new ideas, tools and approaches
Comfortable working both independently and as part of a team, with strong sense of ownership over assigned projects
Willingness to work flexible hours as needed, including occasional evenings and weekends to support events or campaigns
Job Setting The work environment described is representative of those that an employee will typically encounter during a normal shift. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EEO Statement MCHS is an equal opportunity employer where employment is based upon personal capabilities and qualifications without discrimination because of race, ethnicity, religion, sex, age, marital status, national origin, disability, sexual orientation, veteran status or any other protected characteristics as established by law. Employment is at‑will and may be terminated by MCHS or the employee at any time. MCHS reserves the right to modify job duties or descriptions at any time.
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