Social Media & Digital Marketing Officer

I. JOB SUMMARY The Social Media and Digital Marketing Officer has a strong passion for social media and a deep understanding how to strategically engage and grow audiences across digital platforms. The Social Media and Digital Marketing Officer will lead the organization’s digital presence and visual storytelling, with primary responsibility for managing and growing MCHS’s social media platforms. This role also supports broader marketing and communications efforts, including graphic design, photography, website management, email campaigns, and more. As an integral member of the Marketing and Development team, the Social Media and Digital Marketing Officer helps ensure strong visibility, cohesive messaging, and meaningful engagement in support of MCHS’s programs and fund development goals.

II. DUTIES & ESSENTIAL JOB FUNCTIONS Social Media Strategy & Management (Primary Focus)

Manage and grow MCHS’s presence across all social media platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube

Develop, plan, and execute a content calendar aligned with organizational goals, campaigns, and events

Create engaging content, including:

Writing compelling copy for posts

Designing graphics and visuals

Filming, editing, and producing short‑form videos

Monitor and assess social media trends, platform updates, and best practices to inform strategy

Increase followers, reach, engagement, and overall brand awareness

Actively engage with followers by responding to comments, messages, and mentions in a timely and authentic manner

Interact with partner organizations, community members, and relevant accounts to build visibility and relationships

Track and analyze social media performance metrics and provide regular insights and recommendations

Graphic Design & Visual Communications

Design visually compelling materials for both digital and print platforms that reflect MCHS’s mission, values, and brand identity

Create marketing collateral such as flyers and posters, event materials, social media graphics, program and donor collateral, reports, one‑pagers, and presentations

Ensure brand consistency across all materials

Photography & Visual Storytelling

Capture high‑quality photographs at events, programs, and organizational activities

Edit and organize photos for use across social media, website, email, and print materials

Build and maintain a photo library that documents key moments and tells the story of MCHS’s impact

Digital Marketing & Communications

Update and maintain the organization’s website, ensuring content is accurate, timely, visually appealing, and aligned with brand standards

Support digital marketing efforts, including campaign landing pages and content updates

Assist with the creation, design, and distribution of email newsletters and digital campaigns

Collaborate with internal teams to promote programs, events, fundraising efforts, and impact stories

Collaboration, Engagement & Organizational Support

Fully participate in regular agency‑wide events and appropriate community‑wide events and activities

Collaborate effectively with MCHS program departments and community partners in support of agency goals

Demonstrate a strong commitment to the social sector and a passion for MCHS’s mission and vision

Perform other duties as assigned by the Chief Development Officer and/or Chief Executive Officer

III. BASIC COMPETENCIES Education and Experience The Social Media and Digital Marketing Officer will have a strong foundation in digital marketing and communications, including social media strategy and execution, content creation, graphic design, and copywriting. Experience supporting fundraising initiatives, campaigns, and community engagement is preferred, with prior nonprofit marketing or development experience considered a strong asset.

Bachelor’s degree from an accredited college or university and at least three (5) years of experience in marketing, primarily social media management.

Must meet the State’s Moral Character standard.

Knowledge

Proficiency in computer systems and software applications, including Microsoft Office and design tools such as Adobe InDesign (or comparable platforms)

Working knowledge of website content management systems, including WordPress administration and updates

Strong understanding of social media platform management and best practices across LinkedIn, Instagram, Facebook, TikTok, and YouTube

Knowledge of digital content creation, including copywriting, visual design, photography, and short‑form video

Familiarity with social media analytics, audience engagement strategies, and performance measurement

Understanding of core marketing, branding, and public relations principles, particularly in a mission‑driven or nonprofit environment

Skills and Abilities Needed

Strong verbal and written communication skills, with the ability to engage effectively with agency staff, community partners, vendors, and the public

Excellent time management and organizational skills, with the ability to balance multiple priorities and meet deadlines in a fast‑paced environment

Ability to build and maintain positive, effective working relationships across departments and with external stakeholders

Demonstrated discretion and professionalism in handling sensitive and confidential information

Collaborative, flexible, and service‑oriented, with a willingness to support organizational needs as they evolve

High level of personal accountability and initiative, with the ability to plan, organize, implement, and manage projects independently

Creative and strategic thinker capable of translating complex or sensitive topics into engaging, accessible content

Proactive and adaptable, with enthusiasm for testing new ideas, tools, and approaches

Comfortable working both independently and as part of a team, with a strong sense of ownership over assigned projects

Willingness to work flexible hours as needed, including occasional evenings and weekends to support events or campaigns

IV. JOB SETTING The work environment described here are representative of those that an employee will typically encounter during a normal shift. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

V. OTHER INFORMATION MCHS is an equal opportunity employer where employment is based upon personal capabilities and qualifications without discrimination because of race, ethnicity, religion, sex, age, marital status, national origin, disability, sexual orientation, veteran status, or any other protected characteristics as established by law. This policy extends to all policies and procedures related to the recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.

Furthermore, this description is a summary of the responsibilities, duties, skills, experience, abilities, and qualifications associated with this position. It is not an exhaustive list and may be changed at any time at the discretion of the CEO. Employment is still considered at‑will in which MCHS or the employee may, with or without notice, with or without reason terminate employment. MCHS reserves the right to modify job duties or job descriptions at any time.

#J-18808-Ljbffr