Performance Creative Strategist
Humann, West Lake Hills, TX, United States
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Performance Creative Strategist
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Humann
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HumanN is growing, and we’re seeking a data-informed, creatively driven Creative Strategist to join our Growth team. In this role, you’ll lead the development of performance-driven creative across paid media channels—from concept and testing to coordination, analysis, and optimization. You’ll sit at the intersection of growth, creativity, and strategy—collaborating closely with Marketing to translate audience and brand insights into actionable hypotheses, rapid experimentation, and creative that drives performance.
Responsibilities
Creative Storytelling: Ideate and script your video concepts in a clear voice to tell a specific story about a product to a specific audience, scaling what works well and nixing what doesn’t
Data Analysis: Aggregate and synthesize paid social data and apply what the metrics are saying to come up with creative concepts that will move the needle and capture the right audience
Strategize: Interpret data reflecting consumer behavior across the paid social ecosystem to iterate existing videos, continually optimizing performance across multiple metrics
Project management: Work cross-functionally with team of directors, editors, and producers (internal and external). Able to juggle 5 concepts in pre-production at the same time as 6 other projects in post-production
Trend Tracking: Staying on top of trends both in social media and tech space! The digital marketing space is growing rapidly with AI and we want our team to stay at the forefront of the growth and trends!
Goal: Make informed decisions to capture an audience and convert them into customers
Required Skills & Qualifications
Bachelor's degree in advertising, Marketing, or a strongly related field or equivalent experience.
2-3 years in growth creative strategy, preferably within a DTC or e-commerce environment (wellness &/or beauty experience is a plus!) Proven ability to concept, test, and scale high-performing ad creative across paid media channels.
A portfolio of digital content you have helped create (or created yourself), and the ability to talk about the strategy that informed each piece in the portfolio
3+ years experience in advertising and/or content creation
3+ years of experience as a creative builder and maker of stories
Combination of excellent conceptual and copywriting skills
Able to combine streamlined copywriting and visual narratives into one medium
Paid social or direct response work examples, especially in the CPG space.
Ability to bring ideas to life on a whiteboard, big stage presentation, or finished content
Benefits At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include
Health/Dental/Vision/Life Insurance
401k Retirement Plan with company match
Paid parental leave
Quarterly stipend for our supplements
Unlimited PTO
Hybrid/remote working model
About HumanN HumanN, an industry leader in functional food and nutritional supplements for whole body health, is built on research, discovery and science-backed innovation. We are the #1 Doctor & Pharmacist Recommended Beet Brand for Heart Health Support. We are the #1 Trusted Beet Brand for Athletic Performance by Sports Registered Dietitians. We are trusted by over 120 professional and collegiate teams. The scientific collaboration between HumanN’s scientists and third-party research teams, has led to the development of a portfolio of best-selling, nutrition-based products, including SuperBeets (with over 61,000 5-star ratings and reviews on Amazon), Neo40, SuperBeets Sport, and Memory + Focus.
HumanN has been ranked as one of the fastest growing private companies in America for ten consecutive years. The Inc. 5,000 list annually ranks the fastest growing companies in America, showcasing the country’s most successful independent entrepreneurs.
At HumanN, we believe…. it takes COURAGE to do our life’s greatest work.
We believe that our GROWTH never ends.
We believe that to thrive we must ADAPT.
We believe in the power of HUMANITY.
HumanN is proud to be an Equal Employment Opportunity and Affermative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#J-18808-Ljbffr
Performance Creative Strategist
role at
Humann
Get AI-powered advice on this job and more exclusive features.
HumanN is growing, and we’re seeking a data-informed, creatively driven Creative Strategist to join our Growth team. In this role, you’ll lead the development of performance-driven creative across paid media channels—from concept and testing to coordination, analysis, and optimization. You’ll sit at the intersection of growth, creativity, and strategy—collaborating closely with Marketing to translate audience and brand insights into actionable hypotheses, rapid experimentation, and creative that drives performance.
Responsibilities
Creative Storytelling: Ideate and script your video concepts in a clear voice to tell a specific story about a product to a specific audience, scaling what works well and nixing what doesn’t
Data Analysis: Aggregate and synthesize paid social data and apply what the metrics are saying to come up with creative concepts that will move the needle and capture the right audience
Strategize: Interpret data reflecting consumer behavior across the paid social ecosystem to iterate existing videos, continually optimizing performance across multiple metrics
Project management: Work cross-functionally with team of directors, editors, and producers (internal and external). Able to juggle 5 concepts in pre-production at the same time as 6 other projects in post-production
Trend Tracking: Staying on top of trends both in social media and tech space! The digital marketing space is growing rapidly with AI and we want our team to stay at the forefront of the growth and trends!
Goal: Make informed decisions to capture an audience and convert them into customers
Required Skills & Qualifications
Bachelor's degree in advertising, Marketing, or a strongly related field or equivalent experience.
2-3 years in growth creative strategy, preferably within a DTC or e-commerce environment (wellness &/or beauty experience is a plus!) Proven ability to concept, test, and scale high-performing ad creative across paid media channels.
A portfolio of digital content you have helped create (or created yourself), and the ability to talk about the strategy that informed each piece in the portfolio
3+ years experience in advertising and/or content creation
3+ years of experience as a creative builder and maker of stories
Combination of excellent conceptual and copywriting skills
Able to combine streamlined copywriting and visual narratives into one medium
Paid social or direct response work examples, especially in the CPG space.
Ability to bring ideas to life on a whiteboard, big stage presentation, or finished content
Benefits At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include
Health/Dental/Vision/Life Insurance
401k Retirement Plan with company match
Paid parental leave
Quarterly stipend for our supplements
Unlimited PTO
Hybrid/remote working model
About HumanN HumanN, an industry leader in functional food and nutritional supplements for whole body health, is built on research, discovery and science-backed innovation. We are the #1 Doctor & Pharmacist Recommended Beet Brand for Heart Health Support. We are the #1 Trusted Beet Brand for Athletic Performance by Sports Registered Dietitians. We are trusted by over 120 professional and collegiate teams. The scientific collaboration between HumanN’s scientists and third-party research teams, has led to the development of a portfolio of best-selling, nutrition-based products, including SuperBeets (with over 61,000 5-star ratings and reviews on Amazon), Neo40, SuperBeets Sport, and Memory + Focus.
HumanN has been ranked as one of the fastest growing private companies in America for ten consecutive years. The Inc. 5,000 list annually ranks the fastest growing companies in America, showcasing the country’s most successful independent entrepreneurs.
At HumanN, we believe…. it takes COURAGE to do our life’s greatest work.
We believe that our GROWTH never ends.
We believe that to thrive we must ADAPT.
We believe in the power of HUMANITY.
HumanN is proud to be an Equal Employment Opportunity and Affermative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#J-18808-Ljbffr