Nationwide Energy Partners
Marketing Specialist
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Nationwide Energy Partners
Division:
Marketing |
Reports To:
Director, Marketing |
Employment Type:
Full‑Time |
FLSA Status:
Exempt |
Work Location:
Columbus, OH
Company Overview:
Nationwide Energy Partners (NEP) is a leading provider of energy management solutions for apartment and condominium communities. With a history since 1999, NEP serves roughly 250 multifamily communities and over 50,000 residents across nine states, delivering customized electricity, water, and technology solutions that increase efficiency, sustainability, and financial benefits.
Job Summary:
The Marketing Specialist is responsible for creating, developing, and executing innovative marketing campaigns and strategies that drive brand awareness, customer engagement, and business growth for O&M Insights, Nationwide Energy Partners, and Armada Power. The position produces high‑quality content across multiple channels—social media, email, digital advertising, trade shows, newsletters, press releases, and videos—to maintain a consistent and compelling brand voice.
Duties and Responsibilities
Plan, execute, and analyze multi‑channel marketing campaigns to generate leads, build brand awareness, and enhance NEP’s reputation.
Coordinate marketing initiatives across platforms, including social media, paid search, print, and digital advertising.
Develop engaging content for product offerings such as O&M Insights powered by Armada, including social media posts, videos, infographics, sales collateral, and presentations that resonate with target audiences and align with the NEP brand.
Manage the marketing content calendar, ensuring on‑time delivery and adherence to brand guidelines.
Design and implement email marketing strategies to optimize engagement and drive retention, including segmentation, A/B testing, and automation.
Support the planning and execution of industry events, sponsorships, and trade shows to create meaningful brand experiences and strengthen customer relationships.
Oversee assigned marketing project timelines, budgets, and deliverables to ensure campaigns are executed seamlessly; collaborate with internal and external stakeholders to achieve objectives.
Track, analyze, and report on key campaign performance metrics. Provide actionable insights and recommendations to improve effectiveness and ROI.
Stay informed on industry trends and the competitive landscape to guide strategic marketing decisions. Develop data‑driven recommendations for content and campaigns.
Utilize tools such as HubSpot, MailChimp, and Google Analytics to execute and monitor campaigns effectively.
Assist in tracking and managing the marketing budget, ensuring resources are allocated effectively.
Collaborate with cross‑functional teams to align marketing strategies with organizational goals.
Take on special projects and other duties as assigned.
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field.
2+ years of experience in a marketing role, preferably in the energy or utilities sector.
Proven ability to create and execute impactful marketing campaigns.
Strong writing, editing, and storytelling skills.
Proficiency in marketing tools and platforms such as HubSpot, MailChimp, and Google Analytics.
Excellent organizational and project management abilities.
Analytical mindset with the ability to interpret data and make informed recommendations.
Team player with a positive attitude and strong collaboration skills.
Pay Range:
$60,000 (entry‑level) to $70,000 (highly experienced)
Position Requirements The physical demands and work environment described herein are representative of the criteria that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made for individuals with disabilities to perform these functions in accordance with applicable law.
Remain in a stationary position for extended periods.
Use hands and fingers.
Utilize a computer monitor with visual activity.
Operate technology or other office machinery such as printers, scanners, etc.
Communicate verbally and/or in writing with others.
Benefits
Comprehensive health, dental, and vision plans.
4 weeks PTO + paid holidays.
401(k) program with company match.
Hybrid work schedule for most positions.
Professional development opportunities.
Quarterly business updates.
Company‑sponsored events.
Cell phone reimbursement.
Company‑paid parking (Downtown, for Columbus HQ employees only).
Nationwide Energy Partners provides equal employment opportunities to all qualified individuals and administers all aspects and conditions of pre‑employment and employment without regard to protected characteristics.
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Nationwide Energy Partners
Division:
Marketing |
Reports To:
Director, Marketing |
Employment Type:
Full‑Time |
FLSA Status:
Exempt |
Work Location:
Columbus, OH
Company Overview:
Nationwide Energy Partners (NEP) is a leading provider of energy management solutions for apartment and condominium communities. With a history since 1999, NEP serves roughly 250 multifamily communities and over 50,000 residents across nine states, delivering customized electricity, water, and technology solutions that increase efficiency, sustainability, and financial benefits.
Job Summary:
The Marketing Specialist is responsible for creating, developing, and executing innovative marketing campaigns and strategies that drive brand awareness, customer engagement, and business growth for O&M Insights, Nationwide Energy Partners, and Armada Power. The position produces high‑quality content across multiple channels—social media, email, digital advertising, trade shows, newsletters, press releases, and videos—to maintain a consistent and compelling brand voice.
Duties and Responsibilities
Plan, execute, and analyze multi‑channel marketing campaigns to generate leads, build brand awareness, and enhance NEP’s reputation.
Coordinate marketing initiatives across platforms, including social media, paid search, print, and digital advertising.
Develop engaging content for product offerings such as O&M Insights powered by Armada, including social media posts, videos, infographics, sales collateral, and presentations that resonate with target audiences and align with the NEP brand.
Manage the marketing content calendar, ensuring on‑time delivery and adherence to brand guidelines.
Design and implement email marketing strategies to optimize engagement and drive retention, including segmentation, A/B testing, and automation.
Support the planning and execution of industry events, sponsorships, and trade shows to create meaningful brand experiences and strengthen customer relationships.
Oversee assigned marketing project timelines, budgets, and deliverables to ensure campaigns are executed seamlessly; collaborate with internal and external stakeholders to achieve objectives.
Track, analyze, and report on key campaign performance metrics. Provide actionable insights and recommendations to improve effectiveness and ROI.
Stay informed on industry trends and the competitive landscape to guide strategic marketing decisions. Develop data‑driven recommendations for content and campaigns.
Utilize tools such as HubSpot, MailChimp, and Google Analytics to execute and monitor campaigns effectively.
Assist in tracking and managing the marketing budget, ensuring resources are allocated effectively.
Collaborate with cross‑functional teams to align marketing strategies with organizational goals.
Take on special projects and other duties as assigned.
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field.
2+ years of experience in a marketing role, preferably in the energy or utilities sector.
Proven ability to create and execute impactful marketing campaigns.
Strong writing, editing, and storytelling skills.
Proficiency in marketing tools and platforms such as HubSpot, MailChimp, and Google Analytics.
Excellent organizational and project management abilities.
Analytical mindset with the ability to interpret data and make informed recommendations.
Team player with a positive attitude and strong collaboration skills.
Pay Range:
$60,000 (entry‑level) to $70,000 (highly experienced)
Position Requirements The physical demands and work environment described herein are representative of the criteria that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made for individuals with disabilities to perform these functions in accordance with applicable law.
Remain in a stationary position for extended periods.
Use hands and fingers.
Utilize a computer monitor with visual activity.
Operate technology or other office machinery such as printers, scanners, etc.
Communicate verbally and/or in writing with others.
Benefits
Comprehensive health, dental, and vision plans.
4 weeks PTO + paid holidays.
401(k) program with company match.
Hybrid work schedule for most positions.
Professional development opportunities.
Quarterly business updates.
Company‑sponsored events.
Cell phone reimbursement.
Company‑paid parking (Downtown, for Columbus HQ employees only).
Nationwide Energy Partners provides equal employment opportunities to all qualified individuals and administers all aspects and conditions of pre‑employment and employment without regard to protected characteristics.
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