GEICO
Senior Journey Specialist (CRM Email Marketing)
GEICO, Chevy Chase, Maryland, United States, 20815
Senior Journey Specialist (CRM Email Marketing)
Join GEICO as a Senior Journey Specialist to lead the design and execution of email marketing campaigns that drive customer acquisition, retention, and multi‑channel engagement.
Base pay range: $109,675.00 – $172,200.00 per year.
Location: Hybrid – 3 days onsite, 2 days remote. Washington, DC / New York, NY.
Responsibilities
Develop and execute targeted campaigns across email, SMS, push, and digital advertising to drive acquisition and retention.
Work with Growth & Journey marketing team members and cross‑functional teams to ensure successful execution of campaigns, develop audiences, and identify strategic growth opportunities.
Prioritize and evangelize multi‑channel, journey orchestration strategies.
Help guide and develop other analysts.
Utilize customer data and segmentation to personalize messaging and increase relevance using scripting languages like AMPscript, Liquid Logic, or Velocity.
Conduct ongoing A/B testing to optimize campaigns and increase effectiveness of marketing programs.
Develop strong working relationships and collaborate with internal and external partners and product owners to translate vision into actionable business requirements.
Analyze campaign performance and provide recommendations to optimize future performance.
Maintain thorough documentation of campaigns and processes and contribute to process optimization and opportunity identification.
Communicate performance results, strategy, and make recommendations to internal partners; contribute to business reviews.
Stay current with industry trends and best practices.
Other projects as assigned.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
5+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
Hands‑on knowledge of end‑to‑end email and digital marketing concepts and processes, including campaign setup, copywriting, design, audience targeting, segmentation, deliverability, CRM best practices, QA, A/B testing, and legal compliance.
Demonstrable aptitude for achieving conceptual understanding of complex strategies and processes.
Proficiency in HTML coding and strong foundation in coding fundamentals.
Experience coding with AMPscript, Liquid Logic, or Velocity to enable personalization, tracking, and testing within email content.
Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools.
Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.
Proven ability to work collaboratively with cross‑functional teams.
Experience with A/B testing and optimization strategies.
Strong proficiency with Microsoft Office, especially Excel and PowerPoint.
Highly detail‑oriented, data‑driven, self‑starter, innovative and analytical.
Excellent interpersonal, written, and oral communication skills.
Proven track record of achieving results in a matrixed environment.
Demonstrable aptitude for learning new skills, programs, and processes.
Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast‑paced environment.
Preferred Qualifications
SQL knowledge, with the ability to interpret and manipulate code.
Experience in the Insurance, Financial Services, Telecom or other subscription‑based businesses.
Annual Salary $109,675.00 – $172,200.00
The above annual salary range is a general guideline. Factors such as scope and responsibilities, work experience, education, work location, and market and business considerations influence the final salary offered.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
GEICO is an Equal Employment Opportunity Employer. The GEICO Companies provide fair and equal employment opportunity for all applicants and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Other
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Base pay range: $109,675.00 – $172,200.00 per year.
Location: Hybrid – 3 days onsite, 2 days remote. Washington, DC / New York, NY.
Responsibilities
Develop and execute targeted campaigns across email, SMS, push, and digital advertising to drive acquisition and retention.
Work with Growth & Journey marketing team members and cross‑functional teams to ensure successful execution of campaigns, develop audiences, and identify strategic growth opportunities.
Prioritize and evangelize multi‑channel, journey orchestration strategies.
Help guide and develop other analysts.
Utilize customer data and segmentation to personalize messaging and increase relevance using scripting languages like AMPscript, Liquid Logic, or Velocity.
Conduct ongoing A/B testing to optimize campaigns and increase effectiveness of marketing programs.
Develop strong working relationships and collaborate with internal and external partners and product owners to translate vision into actionable business requirements.
Analyze campaign performance and provide recommendations to optimize future performance.
Maintain thorough documentation of campaigns and processes and contribute to process optimization and opportunity identification.
Communicate performance results, strategy, and make recommendations to internal partners; contribute to business reviews.
Stay current with industry trends and best practices.
Other projects as assigned.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
5+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
Hands‑on knowledge of end‑to‑end email and digital marketing concepts and processes, including campaign setup, copywriting, design, audience targeting, segmentation, deliverability, CRM best practices, QA, A/B testing, and legal compliance.
Demonstrable aptitude for achieving conceptual understanding of complex strategies and processes.
Proficiency in HTML coding and strong foundation in coding fundamentals.
Experience coding with AMPscript, Liquid Logic, or Velocity to enable personalization, tracking, and testing within email content.
Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools.
Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.
Proven ability to work collaboratively with cross‑functional teams.
Experience with A/B testing and optimization strategies.
Strong proficiency with Microsoft Office, especially Excel and PowerPoint.
Highly detail‑oriented, data‑driven, self‑starter, innovative and analytical.
Excellent interpersonal, written, and oral communication skills.
Proven track record of achieving results in a matrixed environment.
Demonstrable aptitude for learning new skills, programs, and processes.
Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast‑paced environment.
Preferred Qualifications
SQL knowledge, with the ability to interpret and manipulate code.
Experience in the Insurance, Financial Services, Telecom or other subscription‑based businesses.
Annual Salary $109,675.00 – $172,200.00
The above annual salary range is a general guideline. Factors such as scope and responsibilities, work experience, education, work location, and market and business considerations influence the final salary offered.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
GEICO is an Equal Employment Opportunity Employer. The GEICO Companies provide fair and equal employment opportunity for all applicants and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Other
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