Primary Residential Mortgage Inc.
Social Media Coordinator - B2B
Primary Residential Mortgage Inc., Salt Lake City, Utah, United States, 84193
This role is built for someone who can take full ownership of our B2B social presence, content engine, and executive visibility. You’ll manage day-to-day publishing, create compelling content across platforms, and use data to drive growth. Drafting thought-leadership pieces that reinforce our market position. This is not a “post and hope” role you’re responsible for building real traction, real followers, and real leads.
Responsibilities/Duties/Functions/Tasks
Develop, execute, and manage a company-wide social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms.
Produce high-quality content: graphics, short-form video, long-form posts, carousels, email copy, and anything else that moves the audience.
Create thought-leadership articles, briefs, and posts to strengthen brand authority.
Grow followers and engagement through consistent content, targeted campaigns, and disciplined optimization.
Build and manage a lead-generation strategy leveraging organic content and paid campaigns.
Plan and run corporate campaigns tied to product launches, events, recruiting pushes, and strategic initiatives.
Use LinkedIn Recruiter and the broader LinkedIn ecosystem to amplify reach, source talent, and drive relevant traffic.
Measure and report on performance metrics; make data-driven decisions on timing, messaging, and campaign pivots.
Maintain a strong on-site presence to gather content, collaborate with teams, and capture real-time activity.
Use AI tools to accelerate content creation, research, drafting, and optimization without sacrificing voice or quality.
Qualifications
2–4+ years of hands‑on social media management for a brand, agency, or corporate environment.
Proven ability to create content that performs: posts, articles, design assets, scripts, and short‑form video.
Demonstrated experience running paid social campaigns on a limited, tightly managed budget.
Strong understanding of LinkedIn Recruiter and all major LinkedIn features, including analytics, campaigns, and talent tools.
Ability to translate executive and corporate objectives into clear, compelling social narratives.
Proficiency with AI tools for content creation, research, and workflow acceleration.
Experience managing corporate campaigns end‑to‑end—planning, execution, reporting.
Excellent writing and editing skills.
Comfortable working on‑site and collaborating across teams to source stories, capture media, and stay aligned with strategy.
Ability to effectively and professionally handle difficult situations that may arise when working with branches/divisions.
Ability to multi‑task.
Strong organizational skills and attention to detail.
Strong supervisory and leadership skills.
Ability to prioritize tasks and to delegate them when appropriate.
Ability to function well in a high‑paced and at times stressful environment.
Knowledge of Microsoft Office applications (i.e. Word, Excel, Outlook, PowerPoint, etc.).
Work Requirements Each employee must be able to communicate clearly and effectively, utilize a computer, maintain a work schedule, and effectively perform in an office setting. To maintain and ensure secure privacy of borrower (and other protected) information, an essential function of this job may require physical attendance in a defined office space (i.e. branch or corporate office location). Employment with PRMI requires compliance with and adherence to all applicable mortgage and fair lending laws and regulations as well as PRMI policies. The ability to work extended hours may be required.
Equal Opportunity Employer Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Responsibilities/Duties/Functions/Tasks
Develop, execute, and manage a company-wide social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms.
Produce high-quality content: graphics, short-form video, long-form posts, carousels, email copy, and anything else that moves the audience.
Create thought-leadership articles, briefs, and posts to strengthen brand authority.
Grow followers and engagement through consistent content, targeted campaigns, and disciplined optimization.
Build and manage a lead-generation strategy leveraging organic content and paid campaigns.
Plan and run corporate campaigns tied to product launches, events, recruiting pushes, and strategic initiatives.
Use LinkedIn Recruiter and the broader LinkedIn ecosystem to amplify reach, source talent, and drive relevant traffic.
Measure and report on performance metrics; make data-driven decisions on timing, messaging, and campaign pivots.
Maintain a strong on-site presence to gather content, collaborate with teams, and capture real-time activity.
Use AI tools to accelerate content creation, research, drafting, and optimization without sacrificing voice or quality.
Qualifications
2–4+ years of hands‑on social media management for a brand, agency, or corporate environment.
Proven ability to create content that performs: posts, articles, design assets, scripts, and short‑form video.
Demonstrated experience running paid social campaigns on a limited, tightly managed budget.
Strong understanding of LinkedIn Recruiter and all major LinkedIn features, including analytics, campaigns, and talent tools.
Ability to translate executive and corporate objectives into clear, compelling social narratives.
Proficiency with AI tools for content creation, research, and workflow acceleration.
Experience managing corporate campaigns end‑to‑end—planning, execution, reporting.
Excellent writing and editing skills.
Comfortable working on‑site and collaborating across teams to source stories, capture media, and stay aligned with strategy.
Ability to effectively and professionally handle difficult situations that may arise when working with branches/divisions.
Ability to multi‑task.
Strong organizational skills and attention to detail.
Strong supervisory and leadership skills.
Ability to prioritize tasks and to delegate them when appropriate.
Ability to function well in a high‑paced and at times stressful environment.
Knowledge of Microsoft Office applications (i.e. Word, Excel, Outlook, PowerPoint, etc.).
Work Requirements Each employee must be able to communicate clearly and effectively, utilize a computer, maintain a work schedule, and effectively perform in an office setting. To maintain and ensure secure privacy of borrower (and other protected) information, an essential function of this job may require physical attendance in a defined office space (i.e. branch or corporate office location). Employment with PRMI requires compliance with and adherence to all applicable mortgage and fair lending laws and regulations as well as PRMI policies. The ability to work extended hours may be required.
Equal Opportunity Employer Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr