Primary Residential Mortgage Inc.
Campaign Coordinator - LinkedIn
Primary Residential Mortgage Inc., Salt Lake City, Utah, United States, 84193
Location: 1480 North 2200 West, Salt Lake City, UT 84116, USA
This role is built for someone who can take full ownership of our B2B social presence, content engine, and executive visibility. You’ll manage day-to-day publishing, create compelling content across platforms, and use data to drive growth. Drafting thought-leadership pieces that reinforce our market position. This is not a “post and hope” role you’re responsible for building real traction, real followers, and real leads.
Responsibilities
Develop, execute, and manage a company-wide social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms.
Produce high-quality content: graphics, short-form video, long-form posts, carousels, email copy, and anything else that moves the audience.
Create thought-leadership articles, briefs, and posts to strengthen brand authority.
Grow followers and engagement through consistent content, targeted campaigns, and disciplined optimization.
Build and manage a lead-generation strategy leveraging organic content and paid campaigns.
Plan and run corporate campaigns tied to product launches, events, recruiting pushes, and strategic initiatives.
Use LinkedIn Recruiter and the broader LinkedIn ecosystem to amplify reach, source talent, and drive relevant traffic.
Measure and report on performance metrics; make data-driven decisions on timing, messaging, and campaign pivots.
Maintain a strong on-site presence to gather content, collaborate with teams, and capture real-time activity.
Use AI tools to accelerate content creation, research, drafting, and optimization without sacrificing voice or quality.
Qualifications
2–4+ years of hands-on social media management for a brand, agency, or corporate environment.
Proven ability to create content that performs: posts, articles, design assets, scripts, and short-form video.
Demonstrated experience running paid social campaigns on a limited, tightly managed budget.
Strong understanding of LinkedIn Recruiter and all major LinkedIn features, including analytics, campaigns, and talent tools.
Ability to translate executive and corporate objectives into clear, compelling social narratives.
Proficiency with AI tools for content creation, research, and workflow acceleration.
Experience managing corporate campaigns end-to-end—planning, execution, reporting.
Excellent writing and editing skills.
Comfortable working on-site and collaborating across teams to source stories, capture media, and stay aligned with strategy.
Preferences
Demonstrated ability to grow followers, engagement, and brand visibility across key social platforms.
Experience maintaining a steady pipeline of high-quality, original content.
Proven skill in executing a credible, authoritative social presence supported by thoughtful long-form content.
Experience managing paid campaigns that maximize budget and generate measurable leads or recruiting results.
Ability to maintain a predictable posting and campaign calendar aligned with business goals.
Strong track record of using data to optimize reach, performance, and ROI over time.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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This role is built for someone who can take full ownership of our B2B social presence, content engine, and executive visibility. You’ll manage day-to-day publishing, create compelling content across platforms, and use data to drive growth. Drafting thought-leadership pieces that reinforce our market position. This is not a “post and hope” role you’re responsible for building real traction, real followers, and real leads.
Responsibilities
Develop, execute, and manage a company-wide social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms.
Produce high-quality content: graphics, short-form video, long-form posts, carousels, email copy, and anything else that moves the audience.
Create thought-leadership articles, briefs, and posts to strengthen brand authority.
Grow followers and engagement through consistent content, targeted campaigns, and disciplined optimization.
Build and manage a lead-generation strategy leveraging organic content and paid campaigns.
Plan and run corporate campaigns tied to product launches, events, recruiting pushes, and strategic initiatives.
Use LinkedIn Recruiter and the broader LinkedIn ecosystem to amplify reach, source talent, and drive relevant traffic.
Measure and report on performance metrics; make data-driven decisions on timing, messaging, and campaign pivots.
Maintain a strong on-site presence to gather content, collaborate with teams, and capture real-time activity.
Use AI tools to accelerate content creation, research, drafting, and optimization without sacrificing voice or quality.
Qualifications
2–4+ years of hands-on social media management for a brand, agency, or corporate environment.
Proven ability to create content that performs: posts, articles, design assets, scripts, and short-form video.
Demonstrated experience running paid social campaigns on a limited, tightly managed budget.
Strong understanding of LinkedIn Recruiter and all major LinkedIn features, including analytics, campaigns, and talent tools.
Ability to translate executive and corporate objectives into clear, compelling social narratives.
Proficiency with AI tools for content creation, research, and workflow acceleration.
Experience managing corporate campaigns end-to-end—planning, execution, reporting.
Excellent writing and editing skills.
Comfortable working on-site and collaborating across teams to source stories, capture media, and stay aligned with strategy.
Preferences
Demonstrated ability to grow followers, engagement, and brand visibility across key social platforms.
Experience maintaining a steady pipeline of high-quality, original content.
Proven skill in executing a credible, authoritative social presence supported by thoughtful long-form content.
Experience managing paid campaigns that maximize budget and generate measurable leads or recruiting results.
Ability to maintain a predictable posting and campaign calendar aligned with business goals.
Strong track record of using data to optimize reach, performance, and ROI over time.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr