Crescent Hotels & Resorts
Description
The Complex Marketing Manager leads marketing strategy and execution across multiple Hilton-branded and Marriott-branded hotels within a cluster, ensuring each property is positioned for revenue growth, brand consistency, and strong competitive performance. This role partners closely with the property Director of Sales & Marketing, property leadership teams, and Hilton & Marriott brand partners to drive demand across rooms, F&B, events, and local audiences.
This position supports a diverse mix of hotel brands, types and business segments. Depending on your complex, the role may oversee marketing for full-service hotels, extended-stay brands, select-service properties, or a combination. The manager will also support F&B outlets, seasonal activations, holiday events, and on-property promotional campaigns, along with initiatives that drive group, leisure, corporate transient, and local business performance.
The ideal candidate is a proactive, digitally savvy marketer with strong social media expertise, excellent communication skills, and the ability to manage multiple stakeholders and priorities across both Marriott & Hilton hotels.
Key Responsibilities
Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team
Conduct market research, competitive analysis, and trend monitoring to inform strategy
Digital Marketing, Social Media & Content
Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high-quality content across Instagram, Facebook, and LinkedIn
Drive engagement growth through community management, timely responses, proactive audience interaction, and social listening
Plan, produce, and publish content, including copywriting, photography direction, short-form video, and on-property content capture
Maintain digital channels including websites, email marketing, and storefronts
Manage digital asset organization for each property
Partnerships & Community Engagement
Build relationships with local businesses, tourism boards, CVBs, chambers, and event organizers to develop cross-promotional opportunities
Support influencer, creator and partnerships in alignment with Hilton and Marriott brand guidelines
Brand Management
Ensure every touchpoint — digital, print, social, on-property collateral — aligns with Hilton and Marriott brand standards.
Serve as the point of contact for Crescent corporate digital teams
Maintain property fact sheets, presentations, and brand assets
Project & Stakeholder Management
Support and guide hotel GMs, DOSMs, F&B leaders, and operations teams on marketing needs
Manage creative timelines, vendor partnerships, production schedules, and budgets
Coordinate campaign rollouts across multiple properties and channels
Qualifications Experience Required
Ability to collaborate with cross-functional teams and communicate with executive leader
Strong project management: able to juggle multiple properties, deadlines, and stakeholders
Excellent writing skills across formats (web, social, email, collateral)
3-5 years Experience Experience in marketing, ideally within hotels, travel, lifestyle brands, or multi-unit/complex environments
Preferred
Familiarity with Hilton and Marriott brand systems, brand guidelines, and digital platforms (preferred but not required)
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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This position supports a diverse mix of hotel brands, types and business segments. Depending on your complex, the role may oversee marketing for full-service hotels, extended-stay brands, select-service properties, or a combination. The manager will also support F&B outlets, seasonal activations, holiday events, and on-property promotional campaigns, along with initiatives that drive group, leisure, corporate transient, and local business performance.
The ideal candidate is a proactive, digitally savvy marketer with strong social media expertise, excellent communication skills, and the ability to manage multiple stakeholders and priorities across both Marriott & Hilton hotels.
Key Responsibilities
Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team
Conduct market research, competitive analysis, and trend monitoring to inform strategy
Digital Marketing, Social Media & Content
Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high-quality content across Instagram, Facebook, and LinkedIn
Drive engagement growth through community management, timely responses, proactive audience interaction, and social listening
Plan, produce, and publish content, including copywriting, photography direction, short-form video, and on-property content capture
Maintain digital channels including websites, email marketing, and storefronts
Manage digital asset organization for each property
Partnerships & Community Engagement
Build relationships with local businesses, tourism boards, CVBs, chambers, and event organizers to develop cross-promotional opportunities
Support influencer, creator and partnerships in alignment with Hilton and Marriott brand guidelines
Brand Management
Ensure every touchpoint — digital, print, social, on-property collateral — aligns with Hilton and Marriott brand standards.
Serve as the point of contact for Crescent corporate digital teams
Maintain property fact sheets, presentations, and brand assets
Project & Stakeholder Management
Support and guide hotel GMs, DOSMs, F&B leaders, and operations teams on marketing needs
Manage creative timelines, vendor partnerships, production schedules, and budgets
Coordinate campaign rollouts across multiple properties and channels
Qualifications Experience Required
Ability to collaborate with cross-functional teams and communicate with executive leader
Strong project management: able to juggle multiple properties, deadlines, and stakeholders
Excellent writing skills across formats (web, social, email, collateral)
3-5 years Experience Experience in marketing, ideally within hotels, travel, lifestyle brands, or multi-unit/complex environments
Preferred
Familiarity with Hilton and Marriott brand systems, brand guidelines, and digital platforms (preferred but not required)
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr