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Position Overview
Marketing Team Lead, Growth
We are
Xnurta , an AI‑powered ad management platform for brands, sellers and agencies advertising on Amazon and beyond. Our mission is to deliver exceptional advertising performance through AI‑driven technology, advanced analytics, and hands‑on expertise. The platform empowers advertisers to tailor the balance of automation and human oversight, giving them full transparency, flexibility, and control over scaling performance.
As the Marketing Team Lead, Growth you will own and scale our inbound growth engine. In this senior, hands‑on role you lead a small but high‑impact growth team and serve as the architect of our inbound motion, setting strategy, prioritizing investments, and ensuring disciplined execution across ABM, website, organic and paid experiences, PR, sponsorships, and long‑form digital content. You’ll work closely with Sales, RevOps, Product, Creative, and the executive team to align inbound marketing tightly with pipeline and revenue goals.
Key Responsibilities
Own Xnurta’s inbound growth strategy end‑to‑end, translating company revenue goals into channel strategies, budgets, and quarterly plans.
Define the inbound roadmap across ABM, paid, organic, website, PR, and content.
Establish clear goals, KPIs, and operating rhythms for the inbound growth function.
Balance near‑term pipeline impact with long‑term brand and demand creation.
Directly lead and mentor the inbound and content team, setting goals, development plans, and high‑quality execution standards.
Manage and scale contractor and agency relationships across paid media, PR, influencers, SEO, and content.
Partner with Sales and RevOps to design and execute ABM programs for target accounts.
Oversee paid and organic campaigns across LinkedIn and other digital channels, ensuring campaign execution aligns to ICPs, buyer journeys, and revenue stages.
Optimize spend and tactics based on pipeline performance and ROI.
Own the performance of xnurta.com as a conversion engine, guiding landing page strategy, UX optimization, and experimentation.
Prioritize A/B testing and CRO initiatives to improve lead‑to‑opportunity conversion.
Set and execute long‑form and digital content strategy across SEO, thought leadership, and demand generation.
Oversee PR execution to amplify brand awareness and credibility.
Identify and manage non‑event sponsorships that align to target audiences and pipeline goals.
Own inbound performance reporting: traffic, conversion rates, inbound leads, pipeline generated, and ROI by channel.
Partner with RevOps to ensure accurate tracking and attribution.
Present performance insights and recommendations to the VP of Marketing and executive team.
Use data to continuously refine strategy, budget allocation, and execution.
Qualifications
4–8+ years of B2B SaaS marketing experience with a strong focus on inbound, demand generation, or growth marketing.
Experience in retail media, eCommerce data, or MarTech categories.
Proven experience owning inbound pipeline and revenue outcomes.
Demonstrated success leading and developing marketers and managing agencies/contractors.
Strong expertise across paid media (LinkedIn Ads, Google PPC), organic growth, website optimization, and ABM.
Deep analytical skills with hands‑on experience using GA4, HubSpot, and ad platforms.
Experience managing and optimizing inbound marketing budgets.
Ability to operate strategically while remaining execution‑oriented in a startup environment.
Advanced SEO and long‑form content strategy experience.
Familiarity with GPT‑powered content workflows or AI‑assisted growth experimentation.
Required four days a week in our Bellevue office (Monday – Thursday).
What We Offer Competitive salary and comprehensive benefits package.
Unlimited PTO.
A supportive and inclusive culture.
Direct influence on product direction, brand positioning, and market leadership.
#J-18808-Ljbffr
We are
Xnurta , an AI‑powered ad management platform for brands, sellers and agencies advertising on Amazon and beyond. Our mission is to deliver exceptional advertising performance through AI‑driven technology, advanced analytics, and hands‑on expertise. The platform empowers advertisers to tailor the balance of automation and human oversight, giving them full transparency, flexibility, and control over scaling performance.
As the Marketing Team Lead, Growth you will own and scale our inbound growth engine. In this senior, hands‑on role you lead a small but high‑impact growth team and serve as the architect of our inbound motion, setting strategy, prioritizing investments, and ensuring disciplined execution across ABM, website, organic and paid experiences, PR, sponsorships, and long‑form digital content. You’ll work closely with Sales, RevOps, Product, Creative, and the executive team to align inbound marketing tightly with pipeline and revenue goals.
Key Responsibilities
Own Xnurta’s inbound growth strategy end‑to‑end, translating company revenue goals into channel strategies, budgets, and quarterly plans.
Define the inbound roadmap across ABM, paid, organic, website, PR, and content.
Establish clear goals, KPIs, and operating rhythms for the inbound growth function.
Balance near‑term pipeline impact with long‑term brand and demand creation.
Directly lead and mentor the inbound and content team, setting goals, development plans, and high‑quality execution standards.
Manage and scale contractor and agency relationships across paid media, PR, influencers, SEO, and content.
Partner with Sales and RevOps to design and execute ABM programs for target accounts.
Oversee paid and organic campaigns across LinkedIn and other digital channels, ensuring campaign execution aligns to ICPs, buyer journeys, and revenue stages.
Optimize spend and tactics based on pipeline performance and ROI.
Own the performance of xnurta.com as a conversion engine, guiding landing page strategy, UX optimization, and experimentation.
Prioritize A/B testing and CRO initiatives to improve lead‑to‑opportunity conversion.
Set and execute long‑form and digital content strategy across SEO, thought leadership, and demand generation.
Oversee PR execution to amplify brand awareness and credibility.
Identify and manage non‑event sponsorships that align to target audiences and pipeline goals.
Own inbound performance reporting: traffic, conversion rates, inbound leads, pipeline generated, and ROI by channel.
Partner with RevOps to ensure accurate tracking and attribution.
Present performance insights and recommendations to the VP of Marketing and executive team.
Use data to continuously refine strategy, budget allocation, and execution.
Qualifications
4–8+ years of B2B SaaS marketing experience with a strong focus on inbound, demand generation, or growth marketing.
Experience in retail media, eCommerce data, or MarTech categories.
Proven experience owning inbound pipeline and revenue outcomes.
Demonstrated success leading and developing marketers and managing agencies/contractors.
Strong expertise across paid media (LinkedIn Ads, Google PPC), organic growth, website optimization, and ABM.
Deep analytical skills with hands‑on experience using GA4, HubSpot, and ad platforms.
Experience managing and optimizing inbound marketing budgets.
Ability to operate strategically while remaining execution‑oriented in a startup environment.
Advanced SEO and long‑form content strategy experience.
Familiarity with GPT‑powered content workflows or AI‑assisted growth experimentation.
Required four days a week in our Bellevue office (Monday – Thursday).
What We Offer Competitive salary and comprehensive benefits package.
Unlimited PTO.
A supportive and inclusive culture.
Direct influence on product direction, brand positioning, and market leadership.
#J-18808-Ljbffr