Walker
Walker Overview
Walker is a full-service Experience Management (XM) firm—tech-driven, people-powered and built for change. We’re all-around XM experts: a blend of technical and organizational specialists who help businesses thrive. We help leading brands turn data into direction, align teams around what matters most and make change make sense. From customer loyalty to employee engagement to patient satisfaction, we’re experts at helping organizations act on experience. Headquartered in Indianapolis, we offer on-site, hybrid and remote opportunities across the continental U.S., in any state where we operate. Walker is intentional about building an inclusive workplace where everyone feels valued and free to be their authentic selves. Because great experiences start from the inside out.
Position Summary The Solutions Marketing Manager partners with Walker’s Business Units (BUs) to develop and execute marketing plans that bring Walker’s brand and services to life. This role helps translate business goals into actionable marketing programs that communicate Walker’s value and align with our mission of helping organizations make change make sense. Working closely with the VP of Marketing, Marketing + Brand Manager and Digital + Campaign Marketing Manager, this position balances strategic planning with creative execution to ensure Walker’s brand strategy and promise are consistently communicated across industries and markets.
Responsibilities
Partner with each Business Unit to develop and calendar marketing plans aligned with growth priorities
Lead BU-specific programs across formats such as client success stories, case studies, presentations, email, paid digital, social and events
Collaborate with the marketing team to ensure consistency in design, message and tone across all channels
Develop and refine content for BU campaigns including client stories, case studies and supporting materials
Work with BUs and Sales Operations to package Walker’s offerings into market-ready solutions for campaigns and sales initiatives
Ensure all content reflects Walker’s brand strategy and reinforces our position as a leader in Experience Management consulting
Leverage ChatGPT and Microsoft Copilot to streamline idea generation, writing and campaign planning
Collaborate with team members to evaluate campaign results and apply insights to future efforts
Guide channel strategy and motivate marketing teammates to produce impactful, on‑brand work
Coordinate with cross‑functional partners to gather input and keep marketing projects on schedule
Other duties as assigned
Education and Experience
Bachelor’s degree in Marketing, Communications or related field or relevant experience.
6+ years of experience in B2B or professional services marketing
Experience developing and executing integrated marketing plans
Familiar with partner or channel marketing models
Knowledge/Skills/Abilities
Deep understanding of client and partner audiences, industry dynamics, and consumer motivations
Ability to translate complex professional services into clear, compelling, and engaging content
Exceptional storytelling, writing, and editing skills
Experience with marketing automation platforms, campaign workflows, and analytics tools
Proficiency with AI-powered tools such as ChatGPT, Microsoft Copilot, or similar platforms to enhance ideation and efficiency
Strong collaboration and organizational skills, with the ability to influence and drive results without formal authority
Keen eye for high-quality design, writing, and content execution
Clear and confident communicator who thrives in a fast‑paced, cross‑functional environment
About You You’re a strategic storyteller who knows how to connect business goals with compelling marketing execution. You bring energy, creativity and a sense of purpose to every project, driving plans forward alongside the VP of Marketing and Business Units. You understand client and partner audiences, market conditions and what motivates buyers—and you use those insights to shape clear, engaging messages that demonstrate Walker’s value. You collaborate naturally, lead through influence and take pride in helping others produce their best work. You care about storytelling, brand alignment and helping people see the value of Walker’s services through campaigns that are meaningful, clear and effective.
Walker is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
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Position Summary The Solutions Marketing Manager partners with Walker’s Business Units (BUs) to develop and execute marketing plans that bring Walker’s brand and services to life. This role helps translate business goals into actionable marketing programs that communicate Walker’s value and align with our mission of helping organizations make change make sense. Working closely with the VP of Marketing, Marketing + Brand Manager and Digital + Campaign Marketing Manager, this position balances strategic planning with creative execution to ensure Walker’s brand strategy and promise are consistently communicated across industries and markets.
Responsibilities
Partner with each Business Unit to develop and calendar marketing plans aligned with growth priorities
Lead BU-specific programs across formats such as client success stories, case studies, presentations, email, paid digital, social and events
Collaborate with the marketing team to ensure consistency in design, message and tone across all channels
Develop and refine content for BU campaigns including client stories, case studies and supporting materials
Work with BUs and Sales Operations to package Walker’s offerings into market-ready solutions for campaigns and sales initiatives
Ensure all content reflects Walker’s brand strategy and reinforces our position as a leader in Experience Management consulting
Leverage ChatGPT and Microsoft Copilot to streamline idea generation, writing and campaign planning
Collaborate with team members to evaluate campaign results and apply insights to future efforts
Guide channel strategy and motivate marketing teammates to produce impactful, on‑brand work
Coordinate with cross‑functional partners to gather input and keep marketing projects on schedule
Other duties as assigned
Education and Experience
Bachelor’s degree in Marketing, Communications or related field or relevant experience.
6+ years of experience in B2B or professional services marketing
Experience developing and executing integrated marketing plans
Familiar with partner or channel marketing models
Knowledge/Skills/Abilities
Deep understanding of client and partner audiences, industry dynamics, and consumer motivations
Ability to translate complex professional services into clear, compelling, and engaging content
Exceptional storytelling, writing, and editing skills
Experience with marketing automation platforms, campaign workflows, and analytics tools
Proficiency with AI-powered tools such as ChatGPT, Microsoft Copilot, or similar platforms to enhance ideation and efficiency
Strong collaboration and organizational skills, with the ability to influence and drive results without formal authority
Keen eye for high-quality design, writing, and content execution
Clear and confident communicator who thrives in a fast‑paced, cross‑functional environment
About You You’re a strategic storyteller who knows how to connect business goals with compelling marketing execution. You bring energy, creativity and a sense of purpose to every project, driving plans forward alongside the VP of Marketing and Business Units. You understand client and partner audiences, market conditions and what motivates buyers—and you use those insights to shape clear, engaging messages that demonstrate Walker’s value. You collaborate naturally, lead through influence and take pride in helping others produce their best work. You care about storytelling, brand alignment and helping people see the value of Walker’s services through campaigns that are meaningful, clear and effective.
Walker is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
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