Crescent Hotels & Resorts
Complex Marketing Manager
Join Crescent Hotels & Resorts as a Complex Marketing Manager. The role leads marketing strategy and execution across multiple Hilton‑ and Marriott‑branded hotels within a cluster, ensuring each property drives revenue growth, brand consistency and competitive performance. The manager partners with the property Director of Sales & Marketing, property leadership teams and brand partners to demand across rooms, F&B, events and local audiences.
Key Responsibilities
Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team.
Conduct market research, competitive analysis and trend monitoring to inform strategy for digital marketing and social media.
Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high‑quality content across Instagram, Facebook and LinkedIn.
Drive engagement growth through community management, timely responses, proactive audience interaction and social listening.
Plan, produce and publish content, including copywriting, photography direction, short‑form video and on‑property content capture.
Maintain digital channels including websites, email marketing and storefronts.
Manage digital asset organization for each property.
Build relationships with local businesses, tourism boards, CVBs, chambers and event organizers to develop cross‑promotional opportunities.
Support influencer and creator partnerships in alignment with Hilton and Marriott brand guidelines.
Ensure every touchpoint—digital, print, social, on‑property collateral—aligns with Hilton and Marriott brand standards.
Serve as the point of contact for Crescent corporate digital teams.
Maintain property fact sheets, presentations and brand assets.
Support and guide hotel GMs, DOSMs, F&B leaders and operations teams on marketing needs.
Manage creative timelines, vendor partnerships, production schedules and budgets.
Coordinate campaign rollouts across multiple properties and channels.
Qualifications
Strong project management skills; able to juggle multiple properties, deadlines and stakeholders.
Excellent writing skills across formats (web, social, email, collateral).
Strong digital marketing skills (website CMS, social media, analytics).
Experience collaborating with cross‑functional teams and communicating with executive leaders.
Experience in marketing, ideally within hotels, travel, lifestyle brands or multi‑unit/complex environments.
Preferred familiarity with Hilton and Marriott brand systems, brand guidelines and digital platforms.
Compensation: $80,000 per year.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Key Responsibilities
Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team.
Conduct market research, competitive analysis and trend monitoring to inform strategy for digital marketing and social media.
Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high‑quality content across Instagram, Facebook and LinkedIn.
Drive engagement growth through community management, timely responses, proactive audience interaction and social listening.
Plan, produce and publish content, including copywriting, photography direction, short‑form video and on‑property content capture.
Maintain digital channels including websites, email marketing and storefronts.
Manage digital asset organization for each property.
Build relationships with local businesses, tourism boards, CVBs, chambers and event organizers to develop cross‑promotional opportunities.
Support influencer and creator partnerships in alignment with Hilton and Marriott brand guidelines.
Ensure every touchpoint—digital, print, social, on‑property collateral—aligns with Hilton and Marriott brand standards.
Serve as the point of contact for Crescent corporate digital teams.
Maintain property fact sheets, presentations and brand assets.
Support and guide hotel GMs, DOSMs, F&B leaders and operations teams on marketing needs.
Manage creative timelines, vendor partnerships, production schedules and budgets.
Coordinate campaign rollouts across multiple properties and channels.
Qualifications
Strong project management skills; able to juggle multiple properties, deadlines and stakeholders.
Excellent writing skills across formats (web, social, email, collateral).
Strong digital marketing skills (website CMS, social media, analytics).
Experience collaborating with cross‑functional teams and communicating with executive leaders.
Experience in marketing, ideally within hotels, travel, lifestyle brands or multi‑unit/complex environments.
Preferred familiarity with Hilton and Marriott brand systems, brand guidelines and digital platforms.
Compensation: $80,000 per year.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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