Meta
In-App Marketing Manager – Facebook
Meta
We’re building out an In‑App Content Team to bring the Facebook brand to life within the app, sharing helpful tips, the latest product features, and key brand messages with Facebook users. We seek an experienced and accomplished In‑App Marketing Manager to join the team. This person will craft content strategies that elevate the Facebook brand and the app’s latest features, developing best‑in‑class editorial programs that drive brand preference and app engagement, aligned to business and brand goals. Our ideal candidate will have experience leading in‑app marketing efforts, or a background in creating stellar content for audiences at scale with a keen eye for optimization and leveraging metrics to sharpen our program over time. They should excel at creating and maintaining cross‑functional partnerships, and running content efforts for a high‑profile brand within the consumer tech industry.
Base Pay Range $150,000.00/yr – $211,000.00/yr
Responsibilities
Owns and drives the content strategy for one or more scaled editorial programs within Facebook, building on and sharpening the vision for the space.
Drives the end‑to‑end content production cycle for their in‑app program(s), from aligning topics to briefing, content creation with internal and external partners, managing stakeholder reviews, through leading flawless launches.
Leads reporting of content marketing initiatives to determine content effectiveness, owning outcomes and driving optimizations.
Bridges the gap between our in‑app editorial efforts and go‑to‑market prioritization and brand narrative exercises, ensuring our editorial calendar always maps back to priority business and brand needs.
Partners closely with cross‑functional partners across product and brand marketing, in‑house and external creative agencies, consumer insights, marketing decision science, communications, and more.
Surfaces best‑in‑class global content, trends and conversations to push our approach forward.
Experiences flexing between strategic and tactical/execution responsibilities as needed, and serves as a representative of our In‑App Content Team to the broader Facebook and Marketing orgs.
Minimum Qualifications
7+ years of experience and proven success building scaled content for global consumer brands or entities in brand marketing at a tech or media company. Prior in‑app editorial experience is a big plus.
Experience building editorial programs and content franchises from the ground up, demonstrating resourcefulness and rallying behind a shared vision.
Experience with creative strategy and copywriting, inspiring creative teams and agencies.
Experience working in a fast‑paced environment, thriving amidst ambiguity while ensuring executional ability.
Impact‑oriented and experienced in tracking performance, reporting on results, implementing optimizations and introducing new innovative approaches as needed.
A keen understanding of consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
Strong collaboration and communication skills, with experience influencing cross‑functional teams.
Preferred Qualifications
Deep understanding and enthusiasm for Facebook as a brand and product.
BA/BS degree in marketing, journalism, or related field.
Global experience working on brand content across a number of markets.
Job Details
Seniority Level: Not Applicable
Employment Type: Full‑time
Job Function: Marketing and Sales
Industry: Technology, Information and Internet
Compensation $150,000/year to $211,000/year plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon...
Meta participated in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Referrals increase your chances of interviewing at Meta by 2x.
#J-18808-Ljbffr
We’re building out an In‑App Content Team to bring the Facebook brand to life within the app, sharing helpful tips, the latest product features, and key brand messages with Facebook users. We seek an experienced and accomplished In‑App Marketing Manager to join the team. This person will craft content strategies that elevate the Facebook brand and the app’s latest features, developing best‑in‑class editorial programs that drive brand preference and app engagement, aligned to business and brand goals. Our ideal candidate will have experience leading in‑app marketing efforts, or a background in creating stellar content for audiences at scale with a keen eye for optimization and leveraging metrics to sharpen our program over time. They should excel at creating and maintaining cross‑functional partnerships, and running content efforts for a high‑profile brand within the consumer tech industry.
Base Pay Range $150,000.00/yr – $211,000.00/yr
Responsibilities
Owns and drives the content strategy for one or more scaled editorial programs within Facebook, building on and sharpening the vision for the space.
Drives the end‑to‑end content production cycle for their in‑app program(s), from aligning topics to briefing, content creation with internal and external partners, managing stakeholder reviews, through leading flawless launches.
Leads reporting of content marketing initiatives to determine content effectiveness, owning outcomes and driving optimizations.
Bridges the gap between our in‑app editorial efforts and go‑to‑market prioritization and brand narrative exercises, ensuring our editorial calendar always maps back to priority business and brand needs.
Partners closely with cross‑functional partners across product and brand marketing, in‑house and external creative agencies, consumer insights, marketing decision science, communications, and more.
Surfaces best‑in‑class global content, trends and conversations to push our approach forward.
Experiences flexing between strategic and tactical/execution responsibilities as needed, and serves as a representative of our In‑App Content Team to the broader Facebook and Marketing orgs.
Minimum Qualifications
7+ years of experience and proven success building scaled content for global consumer brands or entities in brand marketing at a tech or media company. Prior in‑app editorial experience is a big plus.
Experience building editorial programs and content franchises from the ground up, demonstrating resourcefulness and rallying behind a shared vision.
Experience with creative strategy and copywriting, inspiring creative teams and agencies.
Experience working in a fast‑paced environment, thriving amidst ambiguity while ensuring executional ability.
Impact‑oriented and experienced in tracking performance, reporting on results, implementing optimizations and introducing new innovative approaches as needed.
A keen understanding of consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
Strong collaboration and communication skills, with experience influencing cross‑functional teams.
Preferred Qualifications
Deep understanding and enthusiasm for Facebook as a brand and product.
BA/BS degree in marketing, journalism, or related field.
Global experience working on brand content across a number of markets.
Job Details
Seniority Level: Not Applicable
Employment Type: Full‑time
Job Function: Marketing and Sales
Industry: Technology, Information and Internet
Compensation $150,000/year to $211,000/year plus bonus, equity, and benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon...
Meta participated in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Referrals increase your chances of interviewing at Meta by 2x.
#J-18808-Ljbffr