Modern Family Law
Life Cycle & HubSpot Marketing Manager
Modern Family Law, California, Missouri, United States, 65018
Modern Family Law , a rapidly expanding national family law firm, is seeking an experienced and innovative
LifeCycle & HubSpot Marketing Manager
to work
remotely
near one of our offices in
California . Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values.
As Modern Family Law’s
LifeCycle & HubSpot Marketing Manager , you will turn complex legal topics into clear, trustworthy, and engaging content that helps families make informed decisions and choose the right legal partner.
The
LifeCycle & HubSpot Marketing Manager
will own lifecycle marketing and CRM operations across the firm. You will manage HubSpot as the marketing system of record – overseeing segmentation, nurture flows, lifecycle journeys, lead routing, and performance reporting. Your mission is to convert anonymous visitors, new leads, retained clients, and even lost potential clients into booked consultations or returning clients through email, automation, and smart routing.
Content will be produced in partnership with the Content Marketing Manager; you have experience in orchestrating journeys and systems, so the right people receive the right message at the right time. You’ll leverage HubSpot’s dashboards and data to provide strategic insights, optimizations, and recommendations across the marketing team.
Responsibilities
Own the full lifecycle marketing strategy from first touch through booked consult, post‑consult, active case, and past client re‑engagement.
Design and maintain segmented nurture sequences and workflows, such as:
New website leads who haven’t booked yet.
Leads by practice area (divorce, custody, support, etc.).
Leads by geography.
Lost potential clients.
Past clients (reviews, referrals, and re‑engagement).
Define KPIs and program goals for each journey (conversion to consult, time‑to‑consult, engagement, reactivation, etc.).
Serve as the primary marketing owner of HubSpot, responsible for contact properties, lifecycle stages, lead status definitions, list management and segmentation logic (smart & static lists), workflows, automation rules, and optional lead scoring.
Partner closely with Intake/Operations and Sales/Legal to align lead routing logic, maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.), and ensure HubSpot data hygiene, including deduplication, list cleanup, opt‑in and consent management, and preference‑center accuracy & compliance.
Plan, execute, and QA email campaigns and automated flows using content created with the Content Marketing Manager. Own setup, QA, and deployment in HubSpot (templates, subject lines, A/B tests, send logic, scheduling).
Monitor deliverability and compliance, including sender reputation, opt‑in/unsubscribe management, and CAN‑SPAM and relevant email regulations.
Define tracking and data requirements for lifecycle reporting in HubSpot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events.
Partner with the Webmaster (GTM/GA4 implementer) to ensure HubSpot forms and tracking scripts are correctly installed, UTM conventions are consistent, and events flow cleanly into HubSpot dashboards.
Build and maintain HubSpot dashboards for lead volume and quality by source/scheme, consultation bookings and show rates, nurture performance (open rate, click rate, conversion rate), and provide actionable insights to SEO, Growth Marketing, and Content on which campaigns and topics drive the highest value leads.
Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long‑form content into email modules and nurture components.
Partner with Growth Marketing to support webinars, event follow‑ups, and campaign‑specific email segmentation.
Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys.
Work closely with Intake/Operations to ensure CRM automations match real‑world workflows and do not create friction for staff or clients.
Performance Metrics & Success Measures
Lead to Consult Conversion Rate.
Time from Lead to First Follow‑Up.
Nurture‑Influenced Consults.
Email Click / Click‑to‑Open Rate.
Data & Routing Health (% correctly tagged, routed, and delivered).
Remote‑first work readiness, including reliable internet, workstation, and business‑hours availability.
Qualifications
6+ years of experience in email marketing, marketing automation, or CRM operations.
Bachelor’s degree required.
Hands‑on experience managing HubSpot Marketing Hub (or comparable platform) at an admin or power‑user level.
Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design.
Demonstrated success improving conversion rates or pipeline through email and automation.
Ability to build, analyze, and interpret dashboards and translate insights into recommendations.
Experience collaborating closely with content, development/web teams, and operations.
Knowledge of email deliverability best practices and compliance requirements.
High level knowledge of Microsoft Office (Word, Excel, PowerPoint), Adobe, and Zoom Conferencing Technology.
Skills and Competencies
Strategic thinker with strong systems/process orientation.
Ability to translate marketing goals into structured nurture journeys and automated workflows.
Strong attention to detail and commitment to data accuracy.
Excellent communication skills and comfort working cross‑functionally with non‑technical stakeholders.
Analytical mindset with the ability to interpret performance data and make optimization recommendations.
Proactive, self‑directed, and able to manage multiple programs simultaneously.
Comfortable working in a dynamic, fast‑moving environment.
Mandatory Notices for Applicants ADA Compliance: Candidates must be able to perform the role with or without reasonable accommodation. Requests for accommodation should be made to the Director of People Operations in advance.
Compensation & Benefits Salary Range:
$120,000 – $135,000. This range is a reasonably reliable estimate of the base salary plus projected KPI’s that this individual is expected to receive. Actual pay will be adjusted based on experience, location, billable hour expectations, and other job‑related factors permitted by law.
Comprehensive benefits package includes health insurance, HSA/FSA options, short‑term and long‑term disability, dental and vision care, life insurance, 401(k), vacation, sick time, and an employee assistance program. Additional voluntary benefits include accident insurance, life insurance, disability insurance, critical illness insurance, long‑term care insurance, and pet insurance. Commuter and transit benefits may be available in some locations.
Pursuant to the local Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. Modern Family Law is committed to diversity and inclusion in the workplace. Individuals seeking employment at MFL are considered without regard to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases.
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401(k), IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development
Remote Schedule
#J-18808-Ljbffr
LifeCycle & HubSpot Marketing Manager
to work
remotely
near one of our offices in
California . Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values.
As Modern Family Law’s
LifeCycle & HubSpot Marketing Manager , you will turn complex legal topics into clear, trustworthy, and engaging content that helps families make informed decisions and choose the right legal partner.
The
LifeCycle & HubSpot Marketing Manager
will own lifecycle marketing and CRM operations across the firm. You will manage HubSpot as the marketing system of record – overseeing segmentation, nurture flows, lifecycle journeys, lead routing, and performance reporting. Your mission is to convert anonymous visitors, new leads, retained clients, and even lost potential clients into booked consultations or returning clients through email, automation, and smart routing.
Content will be produced in partnership with the Content Marketing Manager; you have experience in orchestrating journeys and systems, so the right people receive the right message at the right time. You’ll leverage HubSpot’s dashboards and data to provide strategic insights, optimizations, and recommendations across the marketing team.
Responsibilities
Own the full lifecycle marketing strategy from first touch through booked consult, post‑consult, active case, and past client re‑engagement.
Design and maintain segmented nurture sequences and workflows, such as:
New website leads who haven’t booked yet.
Leads by practice area (divorce, custody, support, etc.).
Leads by geography.
Lost potential clients.
Past clients (reviews, referrals, and re‑engagement).
Define KPIs and program goals for each journey (conversion to consult, time‑to‑consult, engagement, reactivation, etc.).
Serve as the primary marketing owner of HubSpot, responsible for contact properties, lifecycle stages, lead status definitions, list management and segmentation logic (smart & static lists), workflows, automation rules, and optional lead scoring.
Partner closely with Intake/Operations and Sales/Legal to align lead routing logic, maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.), and ensure HubSpot data hygiene, including deduplication, list cleanup, opt‑in and consent management, and preference‑center accuracy & compliance.
Plan, execute, and QA email campaigns and automated flows using content created with the Content Marketing Manager. Own setup, QA, and deployment in HubSpot (templates, subject lines, A/B tests, send logic, scheduling).
Monitor deliverability and compliance, including sender reputation, opt‑in/unsubscribe management, and CAN‑SPAM and relevant email regulations.
Define tracking and data requirements for lifecycle reporting in HubSpot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events.
Partner with the Webmaster (GTM/GA4 implementer) to ensure HubSpot forms and tracking scripts are correctly installed, UTM conventions are consistent, and events flow cleanly into HubSpot dashboards.
Build and maintain HubSpot dashboards for lead volume and quality by source/scheme, consultation bookings and show rates, nurture performance (open rate, click rate, conversion rate), and provide actionable insights to SEO, Growth Marketing, and Content on which campaigns and topics drive the highest value leads.
Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long‑form content into email modules and nurture components.
Partner with Growth Marketing to support webinars, event follow‑ups, and campaign‑specific email segmentation.
Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys.
Work closely with Intake/Operations to ensure CRM automations match real‑world workflows and do not create friction for staff or clients.
Performance Metrics & Success Measures
Lead to Consult Conversion Rate.
Time from Lead to First Follow‑Up.
Nurture‑Influenced Consults.
Email Click / Click‑to‑Open Rate.
Data & Routing Health (% correctly tagged, routed, and delivered).
Remote‑first work readiness, including reliable internet, workstation, and business‑hours availability.
Qualifications
6+ years of experience in email marketing, marketing automation, or CRM operations.
Bachelor’s degree required.
Hands‑on experience managing HubSpot Marketing Hub (or comparable platform) at an admin or power‑user level.
Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design.
Demonstrated success improving conversion rates or pipeline through email and automation.
Ability to build, analyze, and interpret dashboards and translate insights into recommendations.
Experience collaborating closely with content, development/web teams, and operations.
Knowledge of email deliverability best practices and compliance requirements.
High level knowledge of Microsoft Office (Word, Excel, PowerPoint), Adobe, and Zoom Conferencing Technology.
Skills and Competencies
Strategic thinker with strong systems/process orientation.
Ability to translate marketing goals into structured nurture journeys and automated workflows.
Strong attention to detail and commitment to data accuracy.
Excellent communication skills and comfort working cross‑functionally with non‑technical stakeholders.
Analytical mindset with the ability to interpret performance data and make optimization recommendations.
Proactive, self‑directed, and able to manage multiple programs simultaneously.
Comfortable working in a dynamic, fast‑moving environment.
Mandatory Notices for Applicants ADA Compliance: Candidates must be able to perform the role with or without reasonable accommodation. Requests for accommodation should be made to the Director of People Operations in advance.
Compensation & Benefits Salary Range:
$120,000 – $135,000. This range is a reasonably reliable estimate of the base salary plus projected KPI’s that this individual is expected to receive. Actual pay will be adjusted based on experience, location, billable hour expectations, and other job‑related factors permitted by law.
Comprehensive benefits package includes health insurance, HSA/FSA options, short‑term and long‑term disability, dental and vision care, life insurance, 401(k), vacation, sick time, and an employee assistance program. Additional voluntary benefits include accident insurance, life insurance, disability insurance, critical illness insurance, long‑term care insurance, and pet insurance. Commuter and transit benefits may be available in some locations.
Pursuant to the local Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. Modern Family Law is committed to diversity and inclusion in the workplace. Individuals seeking employment at MFL are considered without regard to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases.
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401(k), IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development
Remote Schedule
#J-18808-Ljbffr