Modern Family Law
2 days ago Be among the first 25 applicants
This range is provided by Modern Family Law. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $120,000.00/yr - $135,000.00/yr
Modern Family Law, a rapidly expanding national family law firm, is seeking an experienced and innovative LifeCycle & HubSpot Marketing Manager to work remotely near one of our offices in California or Washington. Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values.
As Modern Family Law's LifeCycle & HubSpot Marketing Manager, you will turn complex legal topics into clear, trustworthy, and engaging content that helps families make informed decisions and choose the right legal partner.
Your mission is to convert anonymous visitors, new leads, retained clients, and even lost potential clients into booked consultations or returning clients through email, automation, and smart routing.
Responsibilities LifeCycle Strategy & Nurture Journeys
Own the full lifecycle marketing strategy from first touch through booked consult, post‑consult, active case, and past client re‑engagement.
Design and maintain segmented nurture sequences and workflows, such as:
New website leads who haven't booked yet.
Leads by practice area (divorce, custody, support, etc.).
Leads by geography.
Past clients (reviews, referrals, and re‑engagement).
Define KPIs and program goals for each journey (conversion to consult, time‑to‑consult, engagement, reactivation, etc.).
HubSpot Admin & Data Structure
Serve as the primary marketing owner of HubSpot.
Contact properties, lifecycle stages, and lead status definitions.
List management and segmentation logic (smart & static lists).
Workflows, automation rules, and (optional) lead scoring.
Partner closely with Intake/Operations and Sales/Legal to:
Align lead routing logic (who receives what, when, and how).
Maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.).
Ensure HubSpot data hygiene: deduplication, list cleanup, opt‑in and consent management, preference center accuracy and compliance.
Email Campaign Execution
Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager.
Adapt, slice, and assemble content modules.
Own setup, QA, and deployment in HubSpot: templates, subject lines, A/B tests, send logic, scheduling.
Monitor deliverability and compliance: sender reputation, opt‑in/unsubscribe management, CAN‑SPAM and relevant email regulations.
Tracking, Attribution & Reporting
Define the tracking and data requirements needed for lifecycle reporting in HubSpot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events.
Partner with the Webmaster (GTM/GA4 implementer) to ensure HubSpot forms and tracking scripts are correctly installed and UTM conventions are consistent.
Build and maintain HubSpot dashboards for:
Lead volume and quality by source and campaign.
Consultation bookings and show rates.
Nurture performance: open rate, click rate, conversion rate.
Cross‑Functional Collaboration
Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long‑form content into email modules and nurture components.
Partner with Growth Marketing to support webinars, event follow‑ups, and campaign‑specific email segmentation.
Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys.
Work closely with Intake/Operations to ensure CRM automations match real‑world workflows and do not create friction for staff or clients.
Performance Metrics & Success Measures
Lead‑to‑Consult Conversion Rate.
Time from Lead to First Follow‑Up.
Nurture‑Influence Consults.
Email Click / Click‑to‑Open Rate.
Data & Routing Health (% correctly tagged, routed, and delivered).
Requirements
As our culture is remote‑first, all employees are expected to have the ability to work from home with a reliable internet connection and to set up a workstation that supports productive work during normal business hours.
6+ years of experience in email marketing, marketing automation, or CRM operations.
Bachelor's degree is required.
Hands‑on experience managing HubSpot Marketing Hub (or comparable platform) at an admin or power‑user level.
Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design.
Demonstrated success improving conversion rates or pipeline through email and automation.
Ability to build, analyze, and interpret dashboards and translate insights into recommendations.
Experience collaborating closely with content, development/web teams, and operations.
Knowledge of email deliverability best practices and compliance requirements.
High level knowledge and experience working with the Microsoft Suite (Word, Excel, PowerPoint), Adobe, and Zoom Conferencing Technology.
Skills and Competencies
Strategic thinker with strong systems/process orientation.
Ability to translate marketing goals into structured nurture journeys and automated workflows.
Strong attention to detail and commitment to data accuracy.
Excellent communication skills and comfort working cross‑functionally with non‑technical stakeholders.
Analytical mindset with the ability to interpret performance data and make optimization recommendations.
Proactive, self‑directed, and able to manage multiple programs simultaneously.
Comfortable working in a dynamic, fast‑moving environment.
Mandatory Notices for Applicants ADA Compliance: Candidates must be able to perform the role with or without reasonable accommodation. Requests for accommodation should be made to the Director of People Operations in advance.
Compensation and Benefits: Salary Range: $120,000-$135,000. This range is a reasonably reliable estimate of the base salary plus projected KPIs that this individual is expected to receive. Actual pay will be adjusted based on experience, location, billable hour expectations, and other job‑related factors permitted by law.
Comprehensive benefits package includes health insurance, HSA/FSA options, short‑term and long‑term disability, dental and vision care, life insurance, 401(k), vacation, sick time, and an employee assistance program. Additional voluntary benefits include accident insurance, life insurance, disability insurance, critical illness insurance, long‑term care insurance, and pet insurance. Commuter and transit benefits may be available in some locations.
Pursuant to the local Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. Modern Family Law is committed to diversity and inclusion. Individuals seeking employment at MFL are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases.
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development
Remote Schedule
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Referrals increase your chances of interviewing at Modern Family Law by 2x
Get notified about new Marketing Manager jobs in Washington, United States.
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This range is provided by Modern Family Law. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $120,000.00/yr - $135,000.00/yr
Modern Family Law, a rapidly expanding national family law firm, is seeking an experienced and innovative LifeCycle & HubSpot Marketing Manager to work remotely near one of our offices in California or Washington. Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values.
As Modern Family Law's LifeCycle & HubSpot Marketing Manager, you will turn complex legal topics into clear, trustworthy, and engaging content that helps families make informed decisions and choose the right legal partner.
Your mission is to convert anonymous visitors, new leads, retained clients, and even lost potential clients into booked consultations or returning clients through email, automation, and smart routing.
Responsibilities LifeCycle Strategy & Nurture Journeys
Own the full lifecycle marketing strategy from first touch through booked consult, post‑consult, active case, and past client re‑engagement.
Design and maintain segmented nurture sequences and workflows, such as:
New website leads who haven't booked yet.
Leads by practice area (divorce, custody, support, etc.).
Leads by geography.
Past clients (reviews, referrals, and re‑engagement).
Define KPIs and program goals for each journey (conversion to consult, time‑to‑consult, engagement, reactivation, etc.).
HubSpot Admin & Data Structure
Serve as the primary marketing owner of HubSpot.
Contact properties, lifecycle stages, and lead status definitions.
List management and segmentation logic (smart & static lists).
Workflows, automation rules, and (optional) lead scoring.
Partner closely with Intake/Operations and Sales/Legal to:
Align lead routing logic (who receives what, when, and how).
Maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.).
Ensure HubSpot data hygiene: deduplication, list cleanup, opt‑in and consent management, preference center accuracy and compliance.
Email Campaign Execution
Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager.
Adapt, slice, and assemble content modules.
Own setup, QA, and deployment in HubSpot: templates, subject lines, A/B tests, send logic, scheduling.
Monitor deliverability and compliance: sender reputation, opt‑in/unsubscribe management, CAN‑SPAM and relevant email regulations.
Tracking, Attribution & Reporting
Define the tracking and data requirements needed for lifecycle reporting in HubSpot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events.
Partner with the Webmaster (GTM/GA4 implementer) to ensure HubSpot forms and tracking scripts are correctly installed and UTM conventions are consistent.
Build and maintain HubSpot dashboards for:
Lead volume and quality by source and campaign.
Consultation bookings and show rates.
Nurture performance: open rate, click rate, conversion rate.
Cross‑Functional Collaboration
Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long‑form content into email modules and nurture components.
Partner with Growth Marketing to support webinars, event follow‑ups, and campaign‑specific email segmentation.
Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys.
Work closely with Intake/Operations to ensure CRM automations match real‑world workflows and do not create friction for staff or clients.
Performance Metrics & Success Measures
Lead‑to‑Consult Conversion Rate.
Time from Lead to First Follow‑Up.
Nurture‑Influence Consults.
Email Click / Click‑to‑Open Rate.
Data & Routing Health (% correctly tagged, routed, and delivered).
Requirements
As our culture is remote‑first, all employees are expected to have the ability to work from home with a reliable internet connection and to set up a workstation that supports productive work during normal business hours.
6+ years of experience in email marketing, marketing automation, or CRM operations.
Bachelor's degree is required.
Hands‑on experience managing HubSpot Marketing Hub (or comparable platform) at an admin or power‑user level.
Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design.
Demonstrated success improving conversion rates or pipeline through email and automation.
Ability to build, analyze, and interpret dashboards and translate insights into recommendations.
Experience collaborating closely with content, development/web teams, and operations.
Knowledge of email deliverability best practices and compliance requirements.
High level knowledge and experience working with the Microsoft Suite (Word, Excel, PowerPoint), Adobe, and Zoom Conferencing Technology.
Skills and Competencies
Strategic thinker with strong systems/process orientation.
Ability to translate marketing goals into structured nurture journeys and automated workflows.
Strong attention to detail and commitment to data accuracy.
Excellent communication skills and comfort working cross‑functionally with non‑technical stakeholders.
Analytical mindset with the ability to interpret performance data and make optimization recommendations.
Proactive, self‑directed, and able to manage multiple programs simultaneously.
Comfortable working in a dynamic, fast‑moving environment.
Mandatory Notices for Applicants ADA Compliance: Candidates must be able to perform the role with or without reasonable accommodation. Requests for accommodation should be made to the Director of People Operations in advance.
Compensation and Benefits: Salary Range: $120,000-$135,000. This range is a reasonably reliable estimate of the base salary plus projected KPIs that this individual is expected to receive. Actual pay will be adjusted based on experience, location, billable hour expectations, and other job‑related factors permitted by law.
Comprehensive benefits package includes health insurance, HSA/FSA options, short‑term and long‑term disability, dental and vision care, life insurance, 401(k), vacation, sick time, and an employee assistance program. Additional voluntary benefits include accident insurance, life insurance, disability insurance, critical illness insurance, long‑term care insurance, and pet insurance. Commuter and transit benefits may be available in some locations.
Pursuant to the local Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. Modern Family Law is committed to diversity and inclusion. Individuals seeking employment at MFL are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases.
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Short Term & Long Term Disability
Training & Development
Remote Schedule
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Referrals increase your chances of interviewing at Modern Family Law by 2x
Get notified about new Marketing Manager jobs in Washington, United States.
#J-18808-Ljbffr