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The Gainesville Times

Advertising and Content Manager

The Gainesville Times, Madison, Wisconsin, United States

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Job Details Job Location:

MCB Metro Caribbean - St Thomas, VI 00802

Job Title:

Advertising and Content Manager

Company:

Metro Market Media

Location:

St. Croix, U.S. Virgin Islands

Metro Market Media, a leader in local media and marketing solutions, is committed to helping our communities thrive. With a portfolio that includes The Times of Gainesville, Forsyth County News, Dawson County News, specialty publications, and the much-anticipated “Best of” awards and events, we also provide cutting-edge digital marketing services through Metro Market Media Agency.

What You’ll Be Doing The Advertising and Content Manager leads and manages the sales, editorial and operational functions of St. Croix This Week, a bi-monthly magazine serving the St. Croix community for over 54 years. This role is responsible for revenue generation, content oversight, distribution, brand awareness and community engagement. The Advertising and Content Manager ensures the sustainability and growth of the publication by balancing legacy print operations with new digital marketing initiatives.

Key Responsibilities Revenue Generation

Personally drive advertising sales and maintain client relationships

Achieve year-over-year revenue growth through new business development and upselling services

Develop and implement digital marketing revenue channels alongside print advertising

Content Creation & Production Oversight

Oversee editorial planning and content creation for the magazine

Ensure timely production and distribution of each issue per established deadlines

Maintain quality standards across print and digital platforms

Client & Community Relations

Build and maintain relationships with local businesses, clients, and community leaders

Actively participate in the Chamber of Commerce, Hotel & Tourism Association, and other local organizations

Attend meetings, events, and serve on boards/committees to foster brand awareness

Strategic Leadership

Co-create and lead a vision for the short- and long-term growth of the publication

Analyze client needs and provide consultative sales solutions across print and digital channels

Monitor market trends and adapt strategies to maintain relevance and profitability

Operational Oversight

Manage distribution logistics to ensure timely delivery of the magazine

Oversee financial performance and profitability of St. Croix operations

Maintain and grow brand awareness through marketing and community engagement initiatives

Other Duties

Perform additional responsibilities as assigned to meet the ongoing needs of the organization

Work Environment & Physical Demands

Remote on St. Croix with frequent travel to community events and client meetings

Regularly required to talk, hear, stand, walk, and attend around-island functions

Must be able to lift and/or move materials related to magazine distribution

What We Offer

Comprehensive Benefits: Health, dental, vision, FSA, life insurance, and more.

Work-Life Balance: Generous PTO package and company-paid holidays.

Career Growth: Ongoing training, mentorship, and opportunities to advance within Metro Market Media.

Dynamic Culture: Join a passionate, collaborative team that values innovation and community impact.

Qualifications What We’re Looking For

Extensive knowledge of the St. Croix community and its businesses

Proven experience in sales, media management, and content creation

Strong consultative sales skills with ability to analyze client needs and deliver solutions

Familiarity with Microsoft Office and Adobe applications

Ability to work independently and manage multiple priorities across, sales, editorial and community functions concurrently

Additional Requirements

Evening and weekend availability for community events and client meetings

Active participation in local organizations to maintain visibility and brand awareness

Commitment to both legacy print operations and development of digital marketing initiatives

Compensation

Competitive salary and benefits package, commensurate with experience.

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