SalaryGuide
Responsibilities
Drives the strategy, voice, and daily execution of the university's official presence across all social media platforms, managing multiple accounts and serving as a liaison between university departments
Engages current and prospective students, families, alumni, donors, and the broader public while supporting strategic objectives of University Marketing, Advancement/Alumni Relations, and Strategic Communications and Media Relations
Provides guidance and education to campus partners on effective digital engagement practices
Develops and implements comprehensive social media strategy supporting university mission, marketing goals, advancement initiatives, and public relations objectives
Collaborates with University Marketing, Strategic Communications and Media Relations, Alumni Relations, Advancement, Enrollment Management, and UMass President's Office to support multi-audience initiatives
Coordinates social media support for advancement campaigns, alumni engagement, donor recognition, and fundraising initiatives
Partners with Public Relations team to amplify news stories, announcements, and crisis communications through social channels
Identifies trends, including new platforms with high potential, and serves as an advocate for audience engagement
Requirements
Bachelor's degree in marketing, communications, public relations, or related field
Demonstrated experience (3 years) managing social media in a corporate, nonprofit, or higher education setting, with strong content creation skills for platforms including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms
Demonstrated (2 years) experience managing projects and/or staff
Demonstrated (3 years) experience using social media management and analytics tools
Experience collaborating with multiple stakeholders on integrated communications campaigns
Flexible schedule including evening and weekend hours, as required; Frequent travel to off-campus locations required
Preferred
Master’s degree
Previous experience using social media for higher education, nonprofit organization, or advancement/fundraising initiatives
Knowledge of AP style and public relations best practices
Experience with donor communications and alumni engagement through digital channels
Background in integrated marketing communications or public relations
Familiarity with advancement/fundraising communications strategies
Benefits
75% Employer-Paid Health Insurance
Flexible Spending Accounts
Life Insurance
Long Term Disability
State Pension Retirement Plan
Optional Retirement Savings Plans
Tuition Credit (Employee, Spouse, & Dependents)
Twelve (12) paid holidaysPaid personal, vacation, and sick time
And More!
#J-18808-Ljbffr
Drives the strategy, voice, and daily execution of the university's official presence across all social media platforms, managing multiple accounts and serving as a liaison between university departments
Engages current and prospective students, families, alumni, donors, and the broader public while supporting strategic objectives of University Marketing, Advancement/Alumni Relations, and Strategic Communications and Media Relations
Provides guidance and education to campus partners on effective digital engagement practices
Develops and implements comprehensive social media strategy supporting university mission, marketing goals, advancement initiatives, and public relations objectives
Collaborates with University Marketing, Strategic Communications and Media Relations, Alumni Relations, Advancement, Enrollment Management, and UMass President's Office to support multi-audience initiatives
Coordinates social media support for advancement campaigns, alumni engagement, donor recognition, and fundraising initiatives
Partners with Public Relations team to amplify news stories, announcements, and crisis communications through social channels
Identifies trends, including new platforms with high potential, and serves as an advocate for audience engagement
Requirements
Bachelor's degree in marketing, communications, public relations, or related field
Demonstrated experience (3 years) managing social media in a corporate, nonprofit, or higher education setting, with strong content creation skills for platforms including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms
Demonstrated (2 years) experience managing projects and/or staff
Demonstrated (3 years) experience using social media management and analytics tools
Experience collaborating with multiple stakeholders on integrated communications campaigns
Flexible schedule including evening and weekend hours, as required; Frequent travel to off-campus locations required
Preferred
Master’s degree
Previous experience using social media for higher education, nonprofit organization, or advancement/fundraising initiatives
Knowledge of AP style and public relations best practices
Experience with donor communications and alumni engagement through digital channels
Background in integrated marketing communications or public relations
Familiarity with advancement/fundraising communications strategies
Benefits
75% Employer-Paid Health Insurance
Flexible Spending Accounts
Life Insurance
Long Term Disability
State Pension Retirement Plan
Optional Retirement Savings Plans
Tuition Credit (Employee, Spouse, & Dependents)
Twelve (12) paid holidaysPaid personal, vacation, and sick time
And More!
#J-18808-Ljbffr