SoFi
Overview
Join to apply for the
Lifecycle Marketing Manager
role at
SoFi . This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$89,600.00/yr - $168,000.00/yr What you'll do
Lead the development and execution of lifecycle strategies to acquire new SoFi Personal Loan members. Collaborate with cross-functional teams, including Marketing, Product, Data Science, and Business Unit Leadership to ensure alignment of marketing efforts with product and business goals. Plan and launch personalized, multi-channel campaigns (email, push, in-app, SMS) to guide members through early stages of their SoFi Personal Loan journey. Contribute to and manage an experimentation roadmap for performance optimization, analyzing campaign performance and optimizing based on key performance indicators (KPIs). Drive campaign automation and personalization, leveraging audience and performance insights and integrating Intelligence tools to build and optimize high-performing always-on campaigns. Report on lifecycle channel, campaign and program performance, sharing insights with Marketing and Business Leadership. Collaborate with Data Science partners to develop reporting frameworks, track marketing performance metrics, and provide actionable insights and recommendations for ongoing optimizations to stakeholders. Direct campaign priorities with the Lifecycle Marketing Operations team. What you'll need
Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience) 3 +years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS. CMS experience (ideally Braze) An ownership mindset with a proactive approach to problem-solving and a natural curiosity to explore new possibilities. A proven track record of driving lifecycle marketing strategy with a focus on leading acquisition and early engagement programs that convert new members into active and high-intent users. Strong analytical chops with experience using various testing methodologies. Experience in directing creative decisions for lifecycle marketing and conducting rigorous experimentation roadmaps. Comfort running at a fast pace and pivoting with changing business needs Effective verbal and written communication skills. Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership. Nice to have
MBA or other advanced degrees Previous tech or fintech industry experience Experience with Tableau, Amplitude and AI-led experimentation & optimization Compensation And Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees: If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
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Join to apply for the
Lifecycle Marketing Manager
role at
SoFi . This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$89,600.00/yr - $168,000.00/yr What you'll do
Lead the development and execution of lifecycle strategies to acquire new SoFi Personal Loan members. Collaborate with cross-functional teams, including Marketing, Product, Data Science, and Business Unit Leadership to ensure alignment of marketing efforts with product and business goals. Plan and launch personalized, multi-channel campaigns (email, push, in-app, SMS) to guide members through early stages of their SoFi Personal Loan journey. Contribute to and manage an experimentation roadmap for performance optimization, analyzing campaign performance and optimizing based on key performance indicators (KPIs). Drive campaign automation and personalization, leveraging audience and performance insights and integrating Intelligence tools to build and optimize high-performing always-on campaigns. Report on lifecycle channel, campaign and program performance, sharing insights with Marketing and Business Leadership. Collaborate with Data Science partners to develop reporting frameworks, track marketing performance metrics, and provide actionable insights and recommendations for ongoing optimizations to stakeholders. Direct campaign priorities with the Lifecycle Marketing Operations team. What you'll need
Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience) 3 +years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS. CMS experience (ideally Braze) An ownership mindset with a proactive approach to problem-solving and a natural curiosity to explore new possibilities. A proven track record of driving lifecycle marketing strategy with a focus on leading acquisition and early engagement programs that convert new members into active and high-intent users. Strong analytical chops with experience using various testing methodologies. Experience in directing creative decisions for lifecycle marketing and conducting rigorous experimentation roadmaps. Comfort running at a fast pace and pivoting with changing business needs Effective verbal and written communication skills. Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership. Nice to have
MBA or other advanced degrees Previous tech or fintech industry experience Experience with Tableau, Amplitude and AI-led experimentation & optimization Compensation And Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees: If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
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