MK Search
We are partnering with a nationwide organization that is located in Newnan, Georgia, to hire a Senior Marketing Specialist who thrives in a fast-paced, collaborative environment. This role is focused on driving digital marketing initiatives across multiple business units while partnering closely with internal teams and external vendors to deliver measurable results.
The ideal candidate brings a strong blend of strategic thinking, hands-on execution, and data-driven decision-making.
Responsibilities
Partner with internal marketing, sales, and leadership teams to plan and deliver digital initiatives aligned with business objectives
Own digital campaign execution from planning through performance measurement, including defining success metrics and KPIs
Track, analyze, and report on lead performance across digital channels
Manage relationships with external agencies to ensure effective execution of paid media, SEO, web enhancements, and landing page strategies
Evaluate data from multiple digital channels (email, paid and organic social, search, and web platforms) to guide optimization and future planning
Develop audience-specific strategies tailored to the needs of different business lines
Continuously assess campaign results and refine tactics to improve outcomes
Review digital assets to ensure consistency, quality, and brand alignment
Support governance and organization of digital assets, templates, and documentation
Assist with virtual event planning and execution as needed
Conduct research to support campaign development, market understanding, and strategic initiatives
Qualifications
Bachelor’s degree in Marketing, Analytics, Communications, or a related discipline
5+ years of hands‑on experience in digital marketing roles
Strong experience working with CRM and marketing automation platforms, as well as email marketing tools
Proficiency managing and updating websites using a CMS platform
Working knowledge of web analytics, SEO tools, tag management, and digital performance testing
Solid understanding of social media platforms and paid/organic strategies
Highly organized with strong attention to detail and a problem‑solving mindset
Comfortable working cross‑functionally in a team‑oriented environment
Preferred Experience
Background in agency or large, multi‑entity organizations
Exposure to basic HTML/CSS
Experience working with reporting or visualization tools
Industry experience within technical, industrial, manufacturing, or related environments
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Executive Offices
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The ideal candidate brings a strong blend of strategic thinking, hands-on execution, and data-driven decision-making.
Responsibilities
Partner with internal marketing, sales, and leadership teams to plan and deliver digital initiatives aligned with business objectives
Own digital campaign execution from planning through performance measurement, including defining success metrics and KPIs
Track, analyze, and report on lead performance across digital channels
Manage relationships with external agencies to ensure effective execution of paid media, SEO, web enhancements, and landing page strategies
Evaluate data from multiple digital channels (email, paid and organic social, search, and web platforms) to guide optimization and future planning
Develop audience-specific strategies tailored to the needs of different business lines
Continuously assess campaign results and refine tactics to improve outcomes
Review digital assets to ensure consistency, quality, and brand alignment
Support governance and organization of digital assets, templates, and documentation
Assist with virtual event planning and execution as needed
Conduct research to support campaign development, market understanding, and strategic initiatives
Qualifications
Bachelor’s degree in Marketing, Analytics, Communications, or a related discipline
5+ years of hands‑on experience in digital marketing roles
Strong experience working with CRM and marketing automation platforms, as well as email marketing tools
Proficiency managing and updating websites using a CMS platform
Working knowledge of web analytics, SEO tools, tag management, and digital performance testing
Solid understanding of social media platforms and paid/organic strategies
Highly organized with strong attention to detail and a problem‑solving mindset
Comfortable working cross‑functionally in a team‑oriented environment
Preferred Experience
Background in agency or large, multi‑entity organizations
Exposure to basic HTML/CSS
Experience working with reporting or visualization tools
Industry experience within technical, industrial, manufacturing, or related environments
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Executive Offices
#J-18808-Ljbffr