M Booth
Associate Influencer Strategist, Influencer
New York, NY
Who We Are:
At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the influencer and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.
We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.
We are a collaborative mid‑sized agency with an immediate opportunity for an
Associate Influencer Strategist
to join our growing
team !
What You’ll Do:
As
Associate
Influencer Strategist
you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency with a focus on CPG brands. You’ll be responsible for both contributions in all phases of the influence process for these programs/brands. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of brand owned social channels and influencer programming.
You are researching and identifying influencers for our programs, helping to review content to ensure it meets the briefs and helping to build out and populate client recaps showing off our incredible work. You’re expected to be tenacious.
Who You Are:
What and who is trending and applying that to influencer programming in both planned and real‑time moments
How to make the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments
Creative and not a box checker
A critical thinker who goes beyond the surface level
Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
Someone who thrives in fast‑moving and collaborative environment
We have a one‑team one dream approach; there is no “me” in team
Exceptional problem‑resolution skills, including the ability to think creatively and outside the box
What You’ll Do:
Dissect client business objectives/goals and work with senior team members to craft culture strategies — with influencer at the heart — that achieve those goals in a disruptive fashion
Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
Contribute in a meaningful way to the influencer strategy and programming (end‑to‑end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell‑in major culture‑forward programming. Including:
Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
Strengthen relations with and bring relevant tastemakers and influencers into the fold of brands on a programmatic and ad‑hoc basis that can drive cultural relevance for our clients
Instrumental in the day‑to‑day management of collaborations and partnerships
Growth towards an expert in negotiations and contract reviews, both with influencer partners and third‑party vendors with a clear understanding of legal + scope guardrails and payment terms
Demonstrate program success via strong reporting and storytelling
Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one‑of‑a‑kind “ways in” for brands harnessing these trends
Support the team in a day‑to‑day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.
Build strong relationship that establishes trust with clients
Program Oversight & Management
Design work plans for programs
Ensure work output is the best it can be (of self and team members)
Collaborate within integrated agency teams and with agency partners
Problem‑solve quickly when issues arise
Demonstrate expertise in approval processes and legal requirements per individual client needs
Team Management
Be motivational and inspiring, implementing ideas that help build culture
Challenger of status quo
What You’ll Bring:
Experience in influencer marketing, CPG, food or spirits experience a plus
Experience with tastemaker/influencer ID, negotiation, contracting and activation management
In touch with cultural and industry trends
Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.
2‑3 years of experience
Is self‑directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
Bachelor’s Degree
What We’ll Bring:
Here are a few highlights of the benefits we offer at M Booth:
A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well‑Being Programs, and Commuter Benefits
SALARY: $56K - $70K
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client’s office, on the road with them or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
If you plan on working remotely, we can accept applicants from the following states:
Arizona
California
Colorado
Connecticut
Florida
Georgia
Illinois
Indiana
Kansas
Louisiana
Maryland
Massachusetts
Minnesota
Nevada
New Jersey
New York
North Carolina
Pennsylvania
Texas
Washington D.C.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr
Who We Are:
At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the influencer and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.
We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.
We are a collaborative mid‑sized agency with an immediate opportunity for an
Associate Influencer Strategist
to join our growing
team !
What You’ll Do:
As
Associate
Influencer Strategist
you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency with a focus on CPG brands. You’ll be responsible for both contributions in all phases of the influence process for these programs/brands. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of brand owned social channels and influencer programming.
You are researching and identifying influencers for our programs, helping to review content to ensure it meets the briefs and helping to build out and populate client recaps showing off our incredible work. You’re expected to be tenacious.
Who You Are:
What and who is trending and applying that to influencer programming in both planned and real‑time moments
How to make the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments
Creative and not a box checker
A critical thinker who goes beyond the surface level
Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
Someone who thrives in fast‑moving and collaborative environment
We have a one‑team one dream approach; there is no “me” in team
Exceptional problem‑resolution skills, including the ability to think creatively and outside the box
What You’ll Do:
Dissect client business objectives/goals and work with senior team members to craft culture strategies — with influencer at the heart — that achieve those goals in a disruptive fashion
Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
Contribute in a meaningful way to the influencer strategy and programming (end‑to‑end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell‑in major culture‑forward programming. Including:
Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
Strengthen relations with and bring relevant tastemakers and influencers into the fold of brands on a programmatic and ad‑hoc basis that can drive cultural relevance for our clients
Instrumental in the day‑to‑day management of collaborations and partnerships
Growth towards an expert in negotiations and contract reviews, both with influencer partners and third‑party vendors with a clear understanding of legal + scope guardrails and payment terms
Demonstrate program success via strong reporting and storytelling
Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one‑of‑a‑kind “ways in” for brands harnessing these trends
Support the team in a day‑to‑day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.
Build strong relationship that establishes trust with clients
Program Oversight & Management
Design work plans for programs
Ensure work output is the best it can be (of self and team members)
Collaborate within integrated agency teams and with agency partners
Problem‑solve quickly when issues arise
Demonstrate expertise in approval processes and legal requirements per individual client needs
Team Management
Be motivational and inspiring, implementing ideas that help build culture
Challenger of status quo
What You’ll Bring:
Experience in influencer marketing, CPG, food or spirits experience a plus
Experience with tastemaker/influencer ID, negotiation, contracting and activation management
In touch with cultural and industry trends
Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.
2‑3 years of experience
Is self‑directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
Bachelor’s Degree
What We’ll Bring:
Here are a few highlights of the benefits we offer at M Booth:
A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well‑Being Programs, and Commuter Benefits
SALARY: $56K - $70K
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client’s office, on the road with them or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
If you plan on working remotely, we can accept applicants from the following states:
Arizona
California
Colorado
Connecticut
Florida
Georgia
Illinois
Indiana
Kansas
Louisiana
Maryland
Massachusetts
Minnesota
Nevada
New Jersey
New York
North Carolina
Pennsylvania
Texas
Washington D.C.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr