TruStage
Marketing Capabilities Consultant (Madison, WI - Hybrid)
TruStage, Madison, Wisconsin, us, 53774
Marketing Capabilities Consultant (Madison, WI - Hybrid)
Join us to apply for the Marketing Capabilities Consultant role at TruStage.
At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first and work together with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. You’ll be encouraged to share your experiences, ideas, and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work.
Job Purpose This position solves complex problems, identifies innovative solutions, interprets business issues, and implements best practices. It supports optimizing existing marketing capabilities while identifying and implementing new ones to generate strong future growth. Additionally, it will be a key player in executing the future state vision of marketing capabilities for B2B and B2C.
Job Responsibilities
Manages team Agile ceremonies and backlog.
Facilitates cross‑functional engagement with internal and external stakeholders to ensure shared understanding of the team roadmap and priorities.
Supports regular evaluation of capability maturity for assigned areas.
Recommends and leads the implementation of system enhancements, facilitates change management, and leads educational or mentoring sessions regarding process or system design changes.
Establishes measurement plans for changes, including the associated metrics to assess success, communicates results, and drives the changes to increase performance.
Leads projects to bring new growth capabilities to marketing.
Acts as an initiative owner from business planning through to execution, implements a project governance structure, and creates and utilizes a communication plan to keep stakeholders aligned.
Leads cross‑functional teams to deliver intended results and develops close working relationships with partners. Provides subject‑matter expertise on project and change‑management efforts and creates necessary documentation.
Brings innovative opportunities to marketing based on emerging technologies and stays up to date on marketing‑technology trends.
Job Requirements
Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience.
6+ years of experience in IT, Business Process Management, Business Continuous Improvement, or related fields, including successful implementation of processes or continuous improvement initiatives using project‑management methodology.
Deep knowledge of marketing technologies for both B2B and B2C marketing; knowledge of call‑center sales processes or similar customer‑interaction channels preferred.
Demonstrated strong leadership skills in driving and successfully delivering initiatives and engaging stakeholders.
Experience in making recommendations and decisions based on quantitative analysis.
Proven success collaborating and influencing multiple functions to achieve desired sales or financial goals.
Strong business acumen and analytic skills with an understanding of insurance financials.
Excellent written and verbal communication skills.
Ability to manage multiple projects and tasks to successful completion.
Strong time‑management, planning, and problem‑solving skills.
Able to travel no more than 10% of the time.
Preferred Qualifications
Experience with Salesforce, Unica, or Microsoft Azure DevOps.
Experience in insurance, banking, or finance industries.
Knowledge of life & health products or annuities.
If you’re ready to help make a difference, apply today. A resume is required to apply.
Compensation Base Salary Range: $91,300.00 – $136,900.00. In addition to base pay, you may be eligible for an annual incentive (bonus) plan.
Benefits Eligible employees receive medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401(k), tuition reimbursement, and more. TruStage offers flexibility with hybrid work to support work‑life balance.
Accommodation Request TruStage is a place where everyone can bring their best self and thrive. If you need accommodations in the application or interview process, please contact the accessibility department.
Employment Details
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Financial Services, Insurance, and Investment Management
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At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first and work together with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. You’ll be encouraged to share your experiences, ideas, and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work.
Job Purpose This position solves complex problems, identifies innovative solutions, interprets business issues, and implements best practices. It supports optimizing existing marketing capabilities while identifying and implementing new ones to generate strong future growth. Additionally, it will be a key player in executing the future state vision of marketing capabilities for B2B and B2C.
Job Responsibilities
Manages team Agile ceremonies and backlog.
Facilitates cross‑functional engagement with internal and external stakeholders to ensure shared understanding of the team roadmap and priorities.
Supports regular evaluation of capability maturity for assigned areas.
Recommends and leads the implementation of system enhancements, facilitates change management, and leads educational or mentoring sessions regarding process or system design changes.
Establishes measurement plans for changes, including the associated metrics to assess success, communicates results, and drives the changes to increase performance.
Leads projects to bring new growth capabilities to marketing.
Acts as an initiative owner from business planning through to execution, implements a project governance structure, and creates and utilizes a communication plan to keep stakeholders aligned.
Leads cross‑functional teams to deliver intended results and develops close working relationships with partners. Provides subject‑matter expertise on project and change‑management efforts and creates necessary documentation.
Brings innovative opportunities to marketing based on emerging technologies and stays up to date on marketing‑technology trends.
Job Requirements
Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience.
6+ years of experience in IT, Business Process Management, Business Continuous Improvement, or related fields, including successful implementation of processes or continuous improvement initiatives using project‑management methodology.
Deep knowledge of marketing technologies for both B2B and B2C marketing; knowledge of call‑center sales processes or similar customer‑interaction channels preferred.
Demonstrated strong leadership skills in driving and successfully delivering initiatives and engaging stakeholders.
Experience in making recommendations and decisions based on quantitative analysis.
Proven success collaborating and influencing multiple functions to achieve desired sales or financial goals.
Strong business acumen and analytic skills with an understanding of insurance financials.
Excellent written and verbal communication skills.
Ability to manage multiple projects and tasks to successful completion.
Strong time‑management, planning, and problem‑solving skills.
Able to travel no more than 10% of the time.
Preferred Qualifications
Experience with Salesforce, Unica, or Microsoft Azure DevOps.
Experience in insurance, banking, or finance industries.
Knowledge of life & health products or annuities.
If you’re ready to help make a difference, apply today. A resume is required to apply.
Compensation Base Salary Range: $91,300.00 – $136,900.00. In addition to base pay, you may be eligible for an annual incentive (bonus) plan.
Benefits Eligible employees receive medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401(k), tuition reimbursement, and more. TruStage offers flexibility with hybrid work to support work‑life balance.
Accommodation Request TruStage is a place where everyone can bring their best self and thrive. If you need accommodations in the application or interview process, please contact the accessibility department.
Employment Details
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Financial Services, Insurance, and Investment Management
#J-18808-Ljbffr