Ignite Visibility
Ignite Visibility is looking for a highly skilled full-time Paid Media Strategist to join our fast-growing and fully remote team, based in San Diego. This position is a great opportunity for an individual with demonstrated franchise paid media excellence to apply and grow their skills on consumer franchise paid media campaigns while working with a talented team, advanced processes, and interesting clients.
The Paid Media Strategist will be responsible for leading medium or enterprise franchise consumer client's media strategy and execution monitoring performance and reporting to clients. The Paid Media Strategist will also be expected to directly manage high-value client initiatives and provide strategic guidance for a team of Paid Media professionals.
Required Qualifications
6+ years of paid media work experience
Franchise multi location accounts experience especially with consumer franchise clients is a must
Hands on experience in managing monthly campaign budgets from $100k+
Proven success with both lead gen and eCommerce accounts
Excel / Google sheets competency including pivot tables and v-lookups
GA 4 and Looker Studio or similar reporting experience with data visualization
Competent in providing clear creative direction to designers
Strong presentation and communication Skills - Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working, build relationships with C-suites on the client side
Customer Focused - Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
Action Oriented - Enjoys working hard, full of energy for new challenges, seizes opportunity
Creative - Comes up with new and unique ideas, original, and always adds value to brainstorming
Bachelor’s Degree in Business, Communication, Advertising, Marketing, or related field
Critical Thinker, Relentless Learner, Winning Can Do Attitude
Strong Attention to Detail
Required Ad Platforms & Tools Experience Requirements
Google Ads - Search, Shopping, Display, Video
Facebook Ads and or LinkedIn Ads experience
Google Analytics
Google Merchant Center
Google Tag Manager - ability to troubleshoot
Desired Experience but Not Required
Programmatic Display & Youtube Experience
Emerging Paid Social Experience: Pinterest Twitter, Snapchat, Tiktok, Quora
Datafeed Management experience - ProductsUp, GoDataFeed, DataFeedWatch
Ad Management tools - Search Ads 360, Optmyzr, TrueClicks
Facebook Blueprint Certified
Call tracking implementation experience
Offline tracking/integration experience
Conversion Rate Optimization (CRO) experience
Landing page platforms - Unbounce
Experience training Jr. employees
Management experience a plus (leading team)
Why Ignite Visibility?
A collaborative environment focused on client success and career development
Fully remote workforce with optional San Diego office
Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
Named Fastest-Growing Private Companies in San Diego (2016-2020)
Named Best Places to Work in San Diego 2017, 2020
Named Inc 5000 Fastest Growing Companies 2017-2020
Benefits
Highly competitive base + commission & bonus
Full health and dental coverage
Flexible works schedules
Generous paid vacation including your birthday & extra time off around major holidays
401k-retirement plan with employer match
Employee advancement and growth potential
Company-sponsored professional development opportunities
Position Responsibilities
Lead paid search and digital advertising strategy and execution for three to five clients
Support client communications through email, phone, and video
Provide support within the team for difficult client inquiries and complex client initiatives
Support sales with client account audits and sales presentations
Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
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The Paid Media Strategist will be responsible for leading medium or enterprise franchise consumer client's media strategy and execution monitoring performance and reporting to clients. The Paid Media Strategist will also be expected to directly manage high-value client initiatives and provide strategic guidance for a team of Paid Media professionals.
Required Qualifications
6+ years of paid media work experience
Franchise multi location accounts experience especially with consumer franchise clients is a must
Hands on experience in managing monthly campaign budgets from $100k+
Proven success with both lead gen and eCommerce accounts
Excel / Google sheets competency including pivot tables and v-lookups
GA 4 and Looker Studio or similar reporting experience with data visualization
Competent in providing clear creative direction to designers
Strong presentation and communication Skills - Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working, build relationships with C-suites on the client side
Customer Focused - Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
Action Oriented - Enjoys working hard, full of energy for new challenges, seizes opportunity
Creative - Comes up with new and unique ideas, original, and always adds value to brainstorming
Bachelor’s Degree in Business, Communication, Advertising, Marketing, or related field
Critical Thinker, Relentless Learner, Winning Can Do Attitude
Strong Attention to Detail
Required Ad Platforms & Tools Experience Requirements
Google Ads - Search, Shopping, Display, Video
Facebook Ads and or LinkedIn Ads experience
Google Analytics
Google Merchant Center
Google Tag Manager - ability to troubleshoot
Desired Experience but Not Required
Programmatic Display & Youtube Experience
Emerging Paid Social Experience: Pinterest Twitter, Snapchat, Tiktok, Quora
Datafeed Management experience - ProductsUp, GoDataFeed, DataFeedWatch
Ad Management tools - Search Ads 360, Optmyzr, TrueClicks
Facebook Blueprint Certified
Call tracking implementation experience
Offline tracking/integration experience
Conversion Rate Optimization (CRO) experience
Landing page platforms - Unbounce
Experience training Jr. employees
Management experience a plus (leading team)
Why Ignite Visibility?
A collaborative environment focused on client success and career development
Fully remote workforce with optional San Diego office
Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
Named Fastest-Growing Private Companies in San Diego (2016-2020)
Named Best Places to Work in San Diego 2017, 2020
Named Inc 5000 Fastest Growing Companies 2017-2020
Benefits
Highly competitive base + commission & bonus
Full health and dental coverage
Flexible works schedules
Generous paid vacation including your birthday & extra time off around major holidays
401k-retirement plan with employer match
Employee advancement and growth potential
Company-sponsored professional development opportunities
Position Responsibilities
Lead paid search and digital advertising strategy and execution for three to five clients
Support client communications through email, phone, and video
Provide support within the team for difficult client inquiries and complex client initiatives
Support sales with client account audits and sales presentations
Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
#J-18808-Ljbffr