Rad Hires
Senior Marketing Manager, Brand and Performance - NYC
Rad Hires, New York, New York, us, 10261
Senior Marketing Manager, Brand & Performance
About the Opportunity
We are partnering with a
global leader in digital commerce for cultural and live entertainment experiences
to hire a
Senior Marketing Manager, Brand & Performance .
Our client operates internationally and leverages innovative technology, data-driven insights, and frictionless user experiences to connect millions of customers with cultural events across major markets.
They are scaling their marketing team and looking for a strategic, analytical, and hands‑on marketer who can drive customer acquisition and market growth in one of their highest-priority regions.
This role is
hybrid , requiring
3 days per week onsite
in the Greater New York City area.
About the Role The Senior Marketing Manager will take full ownership of acquisition, performance marketing, and onsite optimization for the New York market. This is a highly cross‑functional role that combines strategic planning, execution, experimentation, and merchandising.
You will partner closely with product, creative, paid media, and commercial teams to shape impactful campaigns informed by local insights and data.
Key Responsibilities
Own and execute the
growth marketing strategy
across paid, owned, and onsite channels to drive customer acquisition.
Analyze audience gaps and build data‑backed marketing plans to address them; test, iterate, and report on performance.
Use customer insights and commercial priorities to determine
what to promote, where, and when .
Lead onsite merchandising efforts for major conversion moments (product launches, creative updates, promotions, etc.).
Identify and test new growth surfaces, including emerging digital platforms and out‑of‑home opportunities.
Operate with a strong sense of ownership—moving quickly, making strategic decisions, and mobilizing cross‑functional partners.
Stay closely connected to the local cultural landscape to ensure timely and relevant marketing initiatives.
What Success Looks Like
Acquisition Growth:
measurable increase in new customers via well‑executed media strategies.
Onsite Optimization:
improved product merchandising, conversion, and revenue performance.
Market Responsiveness:
fast reaction to cultural trends impacting campaign timing and messaging.
Ownership:
proactive identification of opportunities and clear leadership across teams.
Candidate Profile We’re looking for someone with:
5–7 years
in growth, performance, or e‑commerce marketing across multi‑product environments.
Strong experience collaborating with paid media teams across channels (paid search, paid social, connected TV, etc.).
Fluency in performance channels:
paid social, paid search, display, affiliate .
Experience in
onsite conversion optimization , including merchandising and promotional planning.
Solid analytical skills, comfort working with data, and a test‑and‑learn mindset.
Strong communication and stakeholder management skills.
High adaptability and ownership in fast‑paced environments.
Passion for culture, entertainment, or the arts.
Nice to have:
experience in ticketing, live entertainment, or two‑sided marketplaces.
Compensation Salary range:
$120,000–$140,000 annually, depending on experience and location.
Final compensation will be determined during the interview process.
Benefits The client offers a competitive benefits package, which may include:
Hybrid work model
“Work from anywhere” flexibility
Healthcare, dental, and vision plans
Life and disability insurance
Paid parental leave
401(k) matching
Flexible PTO
Professional development budget
Employee referral program
Pre‑tax FSA, dependent care FSA, and commuter benefits
#J-18808-Ljbffr
global leader in digital commerce for cultural and live entertainment experiences
to hire a
Senior Marketing Manager, Brand & Performance .
Our client operates internationally and leverages innovative technology, data-driven insights, and frictionless user experiences to connect millions of customers with cultural events across major markets.
They are scaling their marketing team and looking for a strategic, analytical, and hands‑on marketer who can drive customer acquisition and market growth in one of their highest-priority regions.
This role is
hybrid , requiring
3 days per week onsite
in the Greater New York City area.
About the Role The Senior Marketing Manager will take full ownership of acquisition, performance marketing, and onsite optimization for the New York market. This is a highly cross‑functional role that combines strategic planning, execution, experimentation, and merchandising.
You will partner closely with product, creative, paid media, and commercial teams to shape impactful campaigns informed by local insights and data.
Key Responsibilities
Own and execute the
growth marketing strategy
across paid, owned, and onsite channels to drive customer acquisition.
Analyze audience gaps and build data‑backed marketing plans to address them; test, iterate, and report on performance.
Use customer insights and commercial priorities to determine
what to promote, where, and when .
Lead onsite merchandising efforts for major conversion moments (product launches, creative updates, promotions, etc.).
Identify and test new growth surfaces, including emerging digital platforms and out‑of‑home opportunities.
Operate with a strong sense of ownership—moving quickly, making strategic decisions, and mobilizing cross‑functional partners.
Stay closely connected to the local cultural landscape to ensure timely and relevant marketing initiatives.
What Success Looks Like
Acquisition Growth:
measurable increase in new customers via well‑executed media strategies.
Onsite Optimization:
improved product merchandising, conversion, and revenue performance.
Market Responsiveness:
fast reaction to cultural trends impacting campaign timing and messaging.
Ownership:
proactive identification of opportunities and clear leadership across teams.
Candidate Profile We’re looking for someone with:
5–7 years
in growth, performance, or e‑commerce marketing across multi‑product environments.
Strong experience collaborating with paid media teams across channels (paid search, paid social, connected TV, etc.).
Fluency in performance channels:
paid social, paid search, display, affiliate .
Experience in
onsite conversion optimization , including merchandising and promotional planning.
Solid analytical skills, comfort working with data, and a test‑and‑learn mindset.
Strong communication and stakeholder management skills.
High adaptability and ownership in fast‑paced environments.
Passion for culture, entertainment, or the arts.
Nice to have:
experience in ticketing, live entertainment, or two‑sided marketplaces.
Compensation Salary range:
$120,000–$140,000 annually, depending on experience and location.
Final compensation will be determined during the interview process.
Benefits The client offers a competitive benefits package, which may include:
Hybrid work model
“Work from anywhere” flexibility
Healthcare, dental, and vision plans
Life and disability insurance
Paid parental leave
401(k) matching
Flexible PTO
Professional development budget
Employee referral program
Pre‑tax FSA, dependent care FSA, and commuter benefits
#J-18808-Ljbffr