XM Cyber
## Senior Field Marketing Manager### MarketingUSNYNew YorkXM Cyber is a leader in the security posture management space, providing a full-stack Exposure Management platform that helps organizations discover, prioritize, and remediate security gaps across their full attack surface. We are seeking a key player to drive our market presence and pipeline in the critical US region.We are looking for an experienced **Senior Field Marketing Manager** to significantly elevate XM Cyber’s presence and pipeline generation across the United States. This role requires a strategic thinker with hands-on event management expertise, capable of planning and executing a cohesive mix of large industry events and high-impact regional programs. This is a highly visible role that requires close collaboration with the US Sales leadership team.**Responsibilities****1. Event Strategy and Execution*** **Lead Major Industry Events:** Plan, manage, and execute all aspects of large-scale US industry trade shows (e.g., RSA, Black Hat), including contract negotiation, booth design, vendor management, pre- and post-event communication, and comprehensive lead tracking.* **Regional Program Management:** Conceptualize and deliver targeted regional marketing activities such as executive dinners, hands-on workshops, and local networking seminars to generate a high-quality pipeline in key territories.* **Event Excellence:** Ensure all event logistics are executed flawlessly, maintaining the highest quality of the XM Cyber brand experience and maximizing networking opportunities.**2. Pipeline and Sales Alignment*** **Pipeline Generation:** Define clear goals and KPIs for all field activities (MQLs, SALs, Influenced Pipeline) and track performance meticulously to ensure a high return on investment (ROI).* **Sales Partnership:** Serve as the strategic marketing partner to the US Sales organization, aligning all regional activities with territory plans, sales goals, and target account lists.* **Lead Flow Management:** Collaborate with the operations team to ensure swift and accurate lead upload, routing, and follow-up, accelerating the sales cycle.**3. Messaging and Budget Management*** **Content Localization:** Work with the Global Marketing team to localize messaging and adapt creative assets for US-specific campaigns, ensuring clarity and regional relevance.* **Budget Oversight:** Manage and meticulously track the US field marketing budget, providing accurate forecasts and ensuring resource allocation is efficient and effective.#### Requirements* **5+ years of B2B Field Marketing experience** in the US market, preferably within the Cybersecurity or Enterprise Software industries.* **Demonstrated expertise in large-scale event management** and a proven ability to translate event attendance into qualified pipeline.* Exceptional organizational skills, attention to detail, and a proactive approach to problem-solving.* Strong partnership capabilities with Sales teams, including a deep understanding of sales processes and pipeline metrics (Salesforce proficiency is required).* Experience using marketing automation platforms (e.g., Marketo, HubSpot) for campaign execution and reporting.* Ability to travel frequently (approx. 25-35%) to execute events and engage with regional sales teams.
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