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Atrium Health

Director, Social Media

Atrium Health, Charlotte, North Carolina, United States, 28245

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Department:

11593 Enterprise Corporate - Communications

Status:

Full time

Benefits Eligible:

Yes

Hours Per Week:

40

M-F, 8 am to 5 pm hours, with nights and weekends on occasion due to attending events and capturing content, with some potential social media monitoring outside of daytime hours.

Pay Range $66.85 - $100.30

Major Responsibilities

Develops and executes enterprise wide social media strategy to manage reputation and elevate brand awareness while ensuring stakeholder engagement.

Manages social platforms, including Facebook, Twitter, Instagram, LinkedIn, etc. and ensure high standards in quality content.

Deploys strategies to engage consumers through effective storytelling and advertising.

Leverages social platforms as a tool to engage internal audiences, including team member ambassador program.

Builds and manages site and system reputation through effective community management strategy.

Coordinates across functions to ensure social campaign management.

Monitors trends and analyzes social network to drive engagement and awareness.

Performs human resources responsibilities for staff which include interviewing and selection of new employees, promotions, staff development, performance evaluations, compensation changes, resolution of employee concerns, corrective actions, terminations, and overall employee morale.

Develops and recommends operating and capital budgets and controls expenditures within approved budget objectives.

Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that personal actions, and the actions of employees supervised, comply with the policies, regulations and laws applicable to the organization's business.

Licensure, Registration, and/or Certification Required

None Required.

Education Required

Bachelor's Degree in Public Relations or related field.

Experience Required

Typically requires 7 years of experience in social media strategy. Includes 3 years of management experience in leading teams.

Knowledge, Skills & Abilities Required

Strong written and oral communications

Social media expertise managing multi-channel platforms

Strategic thinking

Problem-solving skills

Understanding of SEO and digital platforms and marketing

Agility/Responsiveness

Proven ability to coach and lead team

Results oriented

Consumer first mentality

Stays relevant on the latest digital/social trends

Physical Requirements and Working Conditions

This position requires travel, therefore, will be exposed to weather and road conditions.

Operates all equipment necessary to perform the job.

Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

Our Commitment to You Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training

Premium pay such as shift, on call, and more based on a teammate's job

Incentive pay for select positions

Opportunity for annual increases based on performance

Benefits and more

Paid Time Off programs

Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability

Flexible Spending Accounts for eligible health care and dependent care expenses

Family benefits such as adoption assistance and paid parental leave

Defined contribution retirement plans with employer match and other financial wellness programs

Educational Assistance Program

About Advocate Health Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.

Leads a comprehensive, enterprise-wide social media strategy and execution. Develops a robust plan that leverages multi social channels to advance and enhance consumer engagement and experience. Ensures message alignment to strategically position organization as thought leader with key influencers across all social platforms using engaging content including video. Responsibilities also include creating and executing a plan to promote team member engagement across social channels including the ambassador program while also managing the social media component of the crisis communications program. This role requires close partnership with the content, marketing and digital teams in addition to HR.

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