SalaryGuide
Responsibilities
Partner with OpCo marketing teams to assess digital marketing needs and opportunities for optimization. Provide strategic guidance and best practices across digital channels, including websites, email, SEO, paid media, analytics, and social media. Support adoption and utilization of enterprise marketing technology platforms (CMS, Marketing Automation, Social Media, SMS, DAM, Campaign Development). Deliver enablement sessions and training to build digital marketing capabilities across OpCos. Collaborate with cross-functional teams (IT, Analytics, Brand, and Global Marketing) to ensure consistent execution and governance. Provide insights and recommendations to improve campaign performance, user experience, and operational efficiency. Assist with execution support as needed, including campaign setup, content deployment, or reporting. Maintain a strong understanding of digital marketing trends, tools, and analytics to inform ongoing optimization. Requirements
Bachelor’s degree, preferred. 5+ years of experience in digital marketing, marketing technology, or related roles. Demonstrated experience supporting cross-functional teams or multiple business units. Strong understanding of digital marketing channels, analytics, and performance measurement. Experience with marketing automation, CMS, CRM, and analytics platforms (HubSpot, Acquia, Google Analytics, etc. preferred). Excellent communication, presentation, and stakeholder management skills. Proven ability to work independently, manage multiple priorities, and deliver high-quality outcomes in a fast-paced environment. Preferred
Experience within multi-brand or global organizations. Background in digital transformation, marketing enablement, or consulting. Working knowledge of data visualization or AI-enabled marketing tools. Benefits
The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
#J-18808-Ljbffr
Partner with OpCo marketing teams to assess digital marketing needs and opportunities for optimization. Provide strategic guidance and best practices across digital channels, including websites, email, SEO, paid media, analytics, and social media. Support adoption and utilization of enterprise marketing technology platforms (CMS, Marketing Automation, Social Media, SMS, DAM, Campaign Development). Deliver enablement sessions and training to build digital marketing capabilities across OpCos. Collaborate with cross-functional teams (IT, Analytics, Brand, and Global Marketing) to ensure consistent execution and governance. Provide insights and recommendations to improve campaign performance, user experience, and operational efficiency. Assist with execution support as needed, including campaign setup, content deployment, or reporting. Maintain a strong understanding of digital marketing trends, tools, and analytics to inform ongoing optimization. Requirements
Bachelor’s degree, preferred. 5+ years of experience in digital marketing, marketing technology, or related roles. Demonstrated experience supporting cross-functional teams or multiple business units. Strong understanding of digital marketing channels, analytics, and performance measurement. Experience with marketing automation, CMS, CRM, and analytics platforms (HubSpot, Acquia, Google Analytics, etc. preferred). Excellent communication, presentation, and stakeholder management skills. Proven ability to work independently, manage multiple priorities, and deliver high-quality outcomes in a fast-paced environment. Preferred
Experience within multi-brand or global organizations. Background in digital transformation, marketing enablement, or consulting. Working knowledge of data visualization or AI-enabled marketing tools. Benefits
The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
#J-18808-Ljbffr