Caesars Entertainment
Senior Specialist - POD Marketing (Las Vegas)
Caesars Entertainment, Las Vegas, Nevada, us, 89105
The Sr. Specialist - Marketing Pod performs on going tasks to support the Pod team in developing and executing marketing strategies for a subset of grouped properties.
The following are key responsibilities of the Marketing Coordinator role:
Act as a project owner for assigned marketing jobs:
Manage project lifecycle from ideation to deployment in a timely manner
Initiate and expedite workflow process through Salesforce marketing process tool
Maintain and review marketing calendars
Lead recurring calls to discuss tracking and marketing jobs set up for the entire POD
Ensure expenses for the event are within budget and strategic initiatives
Set up guests criteria, offer values, and makes changes based on manager/director direction
Set up coupon structure and offer details based on manager/director direction
Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
Tracking inputs and feedback from other marketing functions on calendar plans
Manage post event follow ups and reconcile expenses
Make improvements to templates and processes and creates tools in support of business needs
Complete execution details for assigned marketing jobs:
Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
Review rules and regulations for Events and Promotions and works with property partners to ensure accurate details and submission to regulatory agencies.
Actively work with Advantage Promotional Systems (APS) software team and property partners in the requesting, development and testing of APS programs.
Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution
Handle contracts with 3rd party vendors
Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
Manage communication messaging:
Develop mail plan for subset of properties
Develop creative guidance and layouts for mail pieces
Draft value proposition and compelling copy
Review, provide critical creative feedback
Approve marketing material based on factual job details and basic creative guidance
Create and maintain media grids
Serves as senior "go to"? person for the team:
Train new team members and answers questions from existing team members
Assist with assignments of marketing jobs to the team
Reviews proformas and counts if manager is not available
Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod Coordinators interface and interact with the following groups:
Enterprise wide Property Events Team
DM Team
Audit
Analytics
Property Senior Marketing Leaders
External Vendor Group
Internal Service Group
Studio
Brand
All other duties as assigned
Qualifications: Education and Experience
Bachelor's Degree in Marketing or related field preferred
One year previous Marketing experience within the Casino industry
Computer literate; experience working with Salesforce products a plus.
Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
Minimum 21 years of age
Desired Qualities
Excellent interpersonal, communication, team building and problem-solving skills are required
Strong organizational skills and attention to detail
Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
Demonstrated ability to multi-task and prioritize activities
Must successfully be able to present a vision and create advocates
Ability to be vocal with ideas and also not afraid to present challenges to property partners, senior team, and their peer set
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Disclaimer This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
About us At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
#J-18808-Ljbffr
The following are key responsibilities of the Marketing Coordinator role:
Act as a project owner for assigned marketing jobs:
Manage project lifecycle from ideation to deployment in a timely manner
Initiate and expedite workflow process through Salesforce marketing process tool
Maintain and review marketing calendars
Lead recurring calls to discuss tracking and marketing jobs set up for the entire POD
Ensure expenses for the event are within budget and strategic initiatives
Set up guests criteria, offer values, and makes changes based on manager/director direction
Set up coupon structure and offer details based on manager/director direction
Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
Tracking inputs and feedback from other marketing functions on calendar plans
Manage post event follow ups and reconcile expenses
Make improvements to templates and processes and creates tools in support of business needs
Complete execution details for assigned marketing jobs:
Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
Review rules and regulations for Events and Promotions and works with property partners to ensure accurate details and submission to regulatory agencies.
Actively work with Advantage Promotional Systems (APS) software team and property partners in the requesting, development and testing of APS programs.
Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution
Handle contracts with 3rd party vendors
Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
Manage communication messaging:
Develop mail plan for subset of properties
Develop creative guidance and layouts for mail pieces
Draft value proposition and compelling copy
Review, provide critical creative feedback
Approve marketing material based on factual job details and basic creative guidance
Create and maintain media grids
Serves as senior "go to"? person for the team:
Train new team members and answers questions from existing team members
Assist with assignments of marketing jobs to the team
Reviews proformas and counts if manager is not available
Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod Coordinators interface and interact with the following groups:
Enterprise wide Property Events Team
DM Team
Audit
Analytics
Property Senior Marketing Leaders
External Vendor Group
Internal Service Group
Studio
Brand
All other duties as assigned
Qualifications: Education and Experience
Bachelor's Degree in Marketing or related field preferred
One year previous Marketing experience within the Casino industry
Computer literate; experience working with Salesforce products a plus.
Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
Minimum 21 years of age
Desired Qualities
Excellent interpersonal, communication, team building and problem-solving skills are required
Strong organizational skills and attention to detail
Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
Demonstrated ability to multi-task and prioritize activities
Must successfully be able to present a vision and create advocates
Ability to be vocal with ideas and also not afraid to present challenges to property partners, senior team, and their peer set
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Disclaimer This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
About us At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
#J-18808-Ljbffr