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Infusion Capital

Email, SMS & Paid Social Marketing Manager

Infusion Capital, New York, New York, us, 10261

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This range is provided by Infusion Capital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $52,000.00/yr - $100,000.00/yr

We are hiring an experienced

Email, SMS & Paid Social Marketing Manager

to own

outbound marketing campaigns

across email, SMS, Facebook, and Instagram. This role is responsible for driving

qualified inbound leads and revenue , not vanity metrics.

You will manage messaging, segmentation, automation, and paid traffic — and be expected to

track performance from campaign to revenue .

Requirements

Build, launch, and optimize email marketing campaigns (broadcasts & automations)

Build, launch, and optimize SMS marketing campaigns (compliance‑aware)

Segment audiences based on behavior, source, and engagement

Write and test subject lines, messaging, CTAs, and offers

Manage and optimize Facebook & Instagram ad campaigns

Track campaign performance across

Open and click rates

Lead conversion

Revenue generated by campaign

Integrate campaigns with Salesforce and dialer workflows

Coordinate with sales leadership to align messaging with funding goals

Monitor deliverability, opt‑outs, and compliance

Produce weekly and monthly performance reports

Benefits We offer competitive compensation, flexible work options, and career growth opportunities.

Required Experience & Skills

3+ years experience running email and SMS campaigns at scale

Hands‑on experience with Facebook & Instagram Ads Manager

Strong understanding of performance marketing, not just creative

Experience with CRM systems (Salesforce preferred)

Experience with email/SMS platforms (HubSpot, Instantly, Twilio, etc.)

Ability to analyze data and optimize campaigns based on revenue results

Strong copywriting skills for direct‑response marketing

Comfortable working in fast‑paced, high‑volume environments

Preferred (Nice To Have)

Experience in financial services, MCA, lending, or call centers

Experience with compliance‑heavy industries (TCPA, CAN‑SPAM)

Google Ads experience

Experience working with large lead databases

Understanding of sales funnels and call‑driven conversions

What Success Looks Like

Email and SMS campaigns consistently generate qualified leads

Paid social campaigns produce profitable inbound traffic

Messaging is optimized based on real performance data

Sales team receives warm, high‑intent leads

Campaign ROI improves month over month

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Advertising

Industry IT Services and IT Consulting

Location: Brooklyn, NY

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