Our Client is a global life science reagents company supplying ELISA kits, antibodies, assays, and immunology tools to academic and industry researchers worldwide. We sell directly to scientists and operate a data-driven, performance-focused commercial model.
Role Summary
We are hiring a Marketing Automation Manager to own, build, manage, and be accountable for the full end-to-end marketing automation system across all channels.
This role has clear ownership and responsibility for:
- Lifecycle strategy and execution
- Automation tooling and architecture
- Cross-channel orchestration
- Revenue and pipeline impact
- Hands‑on ownership role, not a coordination or advisory position. Note: We already have dedicated Product Management and SEO roles. This position focuses on activation, automation, and conversion.
Key Responsibilities
- End-to-End Marketing Automation Ownership
Design and operate the full marketing automation lifecycle: Lead capture → nurture → conversion → repeat purchase → re-engagement
Build scalable, documented automation workflows
Own the marketing automation roadmap and execution
Multi-Channel Automation
- Own and integrate automation across:
- Email (plain-text and HTML/image)
- CRM-driven workflows
- Website forms & behavioral triggers
- Audience sync for paid retargeting (Google, Meta, LinkedIn)
- Optional SMS / WhatsApp (where compliant and relevant)
Ensure channels work as one coordinated system, not silos.
- Segmentation, Data & Personalization
Build and maintain segmentation by:
- Research area
- Product interest
- Buyer type (PI, postdoc, lab manager, industry)
- Geography and institution type
- Purchase and engagement behavior
- Own data hygiene, lifecycle states, and enrichment
- Use behavioral data to drive timing, messaging, and offers
Campaign & Revenue Ownership
- Plan and execute automation for:
- End‑of‑year budget spend campaigns
- Limited‑time promotions
- Product launches and portfolio pushes
- Align automation with Sales priorities and territories
- Take responsibility for conversion, revenue contribution, and attribution
Platform & Stack Ownership
- Selection, configuration, integrations
- Deliverability and compliance (GDPR, CAN‑SPAM)
- CRM and e‑commerce data sync
- Ensure the system is scalable, reliable, and well‑documented
Measurement & Optimization
- Define and track success metrics:
- Engagement
- Conversion
- Revenue and pipeline influence
- Run A/B tests on:
- Messaging styles
- Subject lines
- Timing and offers
- Continuously optimize based on performance data
Required Experience
Essential
- 2+ years in marketing automation / lifecycle marketing
- Proven ownership of end-to-end automation systems
- Hands‑on experience with platforms such as Active Campaign, HubSpot, Brevo, Klaviyo, Marketo, or similar
- Strong execution mindset with commercial accountability
- Comfortable operating at both strategy and execution level
Desirable
- B2B, life sciences, biotech, or technical product experience
- Experience working closely with Sales and CRM pipelines
- Understanding of long sales cycles and repeat purchasing
- Experience managing GDPR‑compliant global audiences
Location: Fully Remote
Salary $4500
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