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SalaryGuide

Senior Marketing Manager/Marketing Director

SalaryGuide, Folsom

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Responsibilities

  • Champion Innovation: Introduce tools, best practices, and insights from broader industry trends to keep UNICO at the forefront of marketing and business development in the A/E/C field
  • Inspire Teams: Mentor and collaborate with Principals, seller-doers, and marketing staff to foster a culture of business development, creativity, and client focus
  • Guide Pursuits: Lead pursuit planning for high-profile and strategic projects, verifying that our proposals and presentations communicate clear value and differentiation
  • Strengthen Our Brand: Oversee brand positioning and visibility across platforms, reinforcing UNICO’s reputation for high-quality and client service
  • Directing the UNICO Marketing Department staff in the preparation of high-quality proposals, qualifications packages, presentations, and marketing/collateral materials
  • Managing project pursuits, proposal schedules, and quality assurance processes
  • Managing the production of corporate marketing collateral, advertisements, newsletters, and thought leadership content
  • Supporting key pursuits through messaging strategy, visual storytelling, and interview coaching

Requirements

  • Bachelor's degree in journalism, communications, marketing, or related field
  • 8+ years progressive AEC marketing experience
  • Exceptional writing and editing skills with an eye for design
  • Deep familiarity with AEC industry language and processes
  • Proven ability to juggle multiple pursuits under tight deadlines
  • Strategic mindset with meticulous attention to detail
  • Experience with CRM systems, content management systems, digital marketing platforms, and analytics tools
  • Proficiency with Office 365 and Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Preferred

  • CPSM preferred

Benefits

  • health, vision, dental, life, disability, 401K, PTO and paid holidays

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