Fundamental Group
About Us
- Serve as the primary strategic advisor for senior-level client contacts, translating business objectives into innovative media solutions.
- Lead the development of multi-channel media strategies integrating programmatic, social, search, and proprietary Fundamental platforms.
- Anticipate client needs by leveraging market signals, intent data, and competitor intelligence to proactively recommend opportunities.
- Oversee end-to-end campaign delivery for high-value accounts, ensuring performance meets and exceeds KPIs.
- Drive creative problem- solving for complex campaign challenges, balancing innovation with budget and compliance constraints.
- Identify and lead opportunities to expand scopes of work and grow revenue within existing accounts.
- Collaborate with Business Development to contribute to pitch strategies and present at prospect meetings.
- Build and maintain relationships with industry partners, media owners, and technology providers.
- Mentor Account Managers and specialists, providing guidance on strategic thinking, client engagement, and campaign innovation.