Trajan Wealth LLC is hiring: Sr. Media Buyer - 125K base plus monthly bonus in S

2 weeks ago Be among the first 25 applicants

With over $2.5B in AUM and AUA, Trajan® Wealth is one of the fastest growing RIA firms in the country, with offices across multiple U.S. markets. Broadcast media particularly TV and radio is a cornerstone of our growth strategy. We invest heavily in both short‑form advertising and program‑length paid programming to educate consumers and generate high‑quality leads.

Role Overview

The Senior Media Buyer / Planner is responsible for planning, negotiating, buying, and optimizing TV and radio campaigns across national, regional, and local outlets. This role requires a buyer with deep, hands‑on experience managing complex broadcast investments, including program‑length paid programming (long‑form TV and radio) as well as short‑form direct response schedules. This is a fully in‑office role based in Scottsdale, AZ, working closely with the Creative Director and cross‑functional teams to scale lead generation, appointment volume, and brand presence across multiple markets within a regulated financial services environment. This individual will combine media expertise, business acumen, and relationship building to deliver campaigns that resonate with our audiences and drive measurable outcomes.

Duties and responsibilities

• Develop comprehensive TV and radio media plans, balancing program‑length paid programming and short‑form advertising to meet lead volume, CPL, CPA, and AUM goals.
• Evaluate markets, stations, dayparts, formats, and programs to align placements with target demographics and performance objectives.
• Recommend national, regional, and local buying strategies supported by historical data, market performance, and growth priorities.
• Partner with Marketing and Creative teams in‑office to align media strategy with messaging, offers, and campaign objectives.

Buying & Negotiation

• Negotiate and execute multi‑market TV and radio buys, including fixed placements, ROS schedules, and performance‑driven inventory.
• Source, manage, and optimize program‑length paid programming such as half‑hour television programs and radio shows.
• Build strong working relationships with station groups, networks, syndicators, and media vendors.
• Manage contracts, insertion orders, make‑goods, and buying documentation with precision.

Performance Optimization & Analytics

• Monitor campaign performance at the station, program, daypart, and creative level; make proactive adjustments.
• Work with Analytics and CRM teams to connect broadcast performance to calls, appointments, and client outcomes.
• Produce weekly, monthly, and post‑buy performance reports with clear insights.
• Test and scale new stations, programs, and markets using disciplined benchmarks.

Operations & Collaboration

• Collaborate closely with the Creative Director on budgets, pacing, and growth initiatives.
• Coordinate with Creative, Marketing, Advisors, and Compliance teams to ensure accurate and compliant advertising.
• Oversee trafficking, scheduling, creative delivery, and documentation for all TV and radio placements.

Qualifications

Required

• A minimum of 6‑8 years of experience in media planning, buying, and strategy, with a proven track record of successful national campaigns across multiple channels.
• Strong expertise in integrated marketing, including TV, radio, digital, social media, mobile, and print.
• Exceptional multitasking skills, with the ability to manage multiple projects and team members in a fast‑paced environment.
• Outstanding organizational skills and self‑motivation, with strong attention to detail.
• Ability to analyze data to inform media decisions and optimize campaigns for maximum impact.
• Experience leading and mentoring direct reports, with excellent interpersonal skills.
• Strong negotiation skills for managing vendor relationships and securing advantageous terms.
• Familiarity with business objectives and the ability to align media strategies to meet those goals effectively.
• Comfortable working with senior leadership and presenting strategies and outcomes.

Preferred

• Bachelor's degree in marketing, business, or a related field.
• Experience in media‑related roles within the financial services industry.
• Familiarity with Creatio, Salesforce, Pardot, or similar CRM platforms.
• Proficiency in project management tools and processes.
• $125K base salary plus monthly bonus
• 401k with matching component up 13%
• United Healthcare PPO Medical employee coverage paid by Company
• Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available
• Generous holidays and PTO

Come and join a team that is making a difference in their clients and employee's lives!

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Finance