Paid Media Specialist (Facebook & Google Ads). Job at South in Town of Poland

Hi there! We are South, and our client is looking for a Paid Media Specialist!

Note to Applicants:

• Eligibility: This position is open to candidates residing in Latin America.
• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

About the Role

We are looking for a results-driven Paid Media Specialist to plan, launch, and optimize digital advertising campaigns across Facebook/Instagram and Google Ads.
This role requires a mix of analytical skills, creativity, and attention to detail to ensure that every campaign delivers measurable results and strong ROI for our clients.

Responsibilities

• Plan, set up, and manage Facebook Ads and Google Ads campaigns (Search, Display, YouTube).
• Conduct keyword research, audience targeting, and competitor analysis.
• Write and test ad copy, select creatives, and manage A/B testing.
• Monitor performance metrics daily and weekly to identify trends and optimization opportunities.
• Adjust bids, budgets, and targeting based on performance and business goals.
• Track conversions using Meta Pixel, Google Tag Manager, and Google Analytics (GA4).
• Prepare and present campaign performance reports with actionable insights.
• Collaborate with the creative and strategy teams to align campaigns with broader marketing objectives.

Requirements

• Proven experience managing Facebook Ads and Google Ads campaigns.
• Strong understanding of performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate).
• Experience using Meta Ads Manager, Google Ads, and Google Analytics (GA4).
• Excellent analytical and problem-solving skills.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Fluent in English, both written and verbal.

What We Offer

• Flexible remote work.
• USD compensation + PTOs.
• Opportunity to work with international clients.
• Collaborative environment focused on performance and growth.

If this opportunity sounds good to you, send us your resume!