The Maggiore Group Corporate is hiring: Content Marketing Executive in Scottsdal

Job Summary

We are looking for a dynamic and experienced Corporate Marketing Manager to lead and execute strategies that build and elevate The Maggiore Group's restaurant brands. This role requires a creative and strategic thinker with a proven track record in developing brand campaigns, conducting market research, and driving brand awareness across multiple channels. You will be the brand guardian, ensuring consistency, relevance, managing a team and engagement in all communications and touchpoints with our audiences.

Key Responsibilities

• Brand Strategy Development
  • Lead the creation and implementation of the overall brand marketing strategy for all concepts.
  • Develop and manage brand positioning, messaging, and key differentiators.
  • Analyze brand performance and adjust strategies to protect and advance our saturation and reputation.
• Campaign Management
  • Plan, execute, and oversee integrated marketing campaigns across digital, social, print, and experiential channels.
  • Collaborate with restaurant operations, the design team and other stakeholders to develop compelling content and messaging for various campaigns.
  • Track and report on campaign performance metrics, ROI and overall efficacy of all departmental endeavors.
• Market Research & Consumer Insights
  • Participate in market research to understand consumer needs, competitive landscape, and industry trends.
  • Leverage consumer insights to guide creative and messaging decisions.
  • Stay ahead of industry trends, ensuring the brand remains innovative and relevant.
• Brand Consistency & Communication
  • Ensure brand guidelines & culture are adhered to across all marketing materials, channels, and partnerships.
  • Oversee the development of brand collateral, including digital assets and print materials.
  • Collaborate with other departments to maintain a unified and consistent brand strategy.
  • Work closely with our PR firm, relevant vendors and maintain regular meetings and manage KPI's for each.
• Manage and develop personnel within your department
  • Leading a team of graphic designers, photographers, and content creators.
  • Execute regular and periodic meetings. Create strategies to teach and elevate staff with high potential.
  • Organize workflows, AOR's and regular follow-up + accountability.

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