IFAW
The Digital Creative Manager will lead the development of compelling, mission‑driven digital fundraising campaigns that inspire action and deepen supporter engagement. The role reports to the Senior Manager, Digital Fundraising, with a dotted line to the Direct Marketing Copy & Design Director.
Responsibilities
- Lead the creative development of digital fundraising campaigns, including direction for email, landing pages, website elements, donation forms, and digital ads; align campaigns with direct marketing plans to leverage integration and increase results.
- Lead digital creative brainstorming sessions and creative reviews; partner with the Direct Marketing Copy & Design Director for department‑wide creative planning sessions.
- Draft campaign outlines and messaging frameworks aligned with fundraising goals and audience insights.
- Source and curate compelling stories from program teams, donor testimonials, and field reports; translate complex programmatic impact into emotionally resonant, supporter‑centric narratives.
- Maintain a library of story and content assets for use across digital channels; ensure consistency and message alignment across online and offline channels.
- Write and edit high‑performing fundraising, stewardship, and advocacy copy for email, web, social, SMS, digital ads, and other formats; ensure all content reflects the organization’s voice, values, and strategic priorities.
- Explore innovative ways to share stories, updates, and impact with supporters across channels.
- Create or edit simple visual assets when needed (e.g., email headers, social graphics, mock-ups) using tools such as Canva, Photoshop, or Illustrator; maintain brand standards across all creative outputs.
Qualifications
- 7+ years of experience in digital fundraising, copywriting, or creative strategy, preferably in a nonprofit or agency setting.
- Proven ability to craft persuasive, emotionally compelling copy that drives engagement and giving.
- Strong storytelling skills with experience sourcing and shaping narratives from diverse stakeholders.
- Deep understanding of digital fundraising best practices, audience segmentation, and A/B testing.
- Excellent project management and communication skills.
- Proficiency in Microsoft Office, Google Workspace, and AI writing tools (e.g., Copilot).
- Familiarity with creative tools such as InDesign, Illustrator, Photoshop, or similar platforms is a plus.
Education Requirements
Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
Preferred Qualifications
- Experience with donor‑centric messaging and multi‑channel campaign development.
- Passion for social impact and empathy‑driven storytelling.
Other Details
Staff work a hybrid schedule with 2 days per week in the office.