Warner Music Group is hiring: Associate Director, Social Creative in New York

Job Title

Associate Director, Social Creative

A little bit about our team

The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross-functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct-to-Fan and Community Engagement. The team is responsible for marquee artists and their storytelling.

Your role

As Associate Director, Social Creative, you’ll marry artist strategy and audience insights to bring creative execution to life across social-first and social-native content. From developing repeatable formats for varying scenarios to concepting lo-fi and hi-fi materials, you’ll create shareable social media content for both organic and paid.

Here you’ll get to

• Create and manage engaging, platform-specific social media content, blending storytelling with analytics to boost engagement (deep familiarity with each platform’s specs, limitations, safe zones, paid media units, etc.)
• Pitch ideas based on strategy and creative brief criteria
• Concept, refine, and manage always-on social creative (planned editorial programming around sync, milestone, seasonal, foreseeable cultural moments, competitive drafting, lifestyle alignment, and holidays) for owned and operated channels as well as partner artists’ channels
• Concept and develop reactive social creative around trending tracks, trending sounds and formats, breaking news, and pop culture
• Shoot and edit content
• Set the tone between concept and copywriting within brand guidelines
• Use performance metrics (KPIs, engagement) to refine content and iterate on ideas
• Leverage predictive tools and insights around relevant content categories in the always-evolving social landscape
• Collaborate with cross-functional teams

About you

• You are a social producer and editor with a proven track record (and portfolio - required) of organizing editorial that delivers against a defined strategy
• You’re a storyteller at heart and an excellent communicator
• You can anticipate what type of conversation and talk-factor social creative will elicit amongst different communities
• You’re incredibly organized and handle high volume intake and output without losing clever, savvy, and fun within the process
• You are adept in video editing software (from Adobe Premiere Pro, After Effects, to Capcut, etc.)

We’d love it if you also had

• Design experience
• Copywriting across multiple tones of voice and audience vernacular

About us

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

We are Warner Music Group: Independent Minds. Major Sound.

Office Requirement

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it’s essential for talent development and fostering strong working relationships.

Salary Range

Annual Rate: $95,000 - $105,000 Annually. Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Equal Opportunity Employer

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents

2026 Benefits At A Glance

EVerify Participation Poster.pdf

Right To Work .pdf