Warner Music Group is hiring: Associate Director, Social Creative in New York

Associate Director, Social Creative

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About the team: The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross‑functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct‑to‑Fan and Community Engagement. The team is responsible for marquee artists and their storytelling.

Your role: As Associate Director, Social Creative, you’ll marry artist strategy and audience insights to bring creative execution to life across social‑first and social‑native content. From developing repeatable formats for varying scenarios to concepting lo‑fi and hi‑fi materials, you’ll create shareable social media content for both organic and paid.

Key responsibilities

• Create and manage engaging, platform‑specific social media content, blending storytelling with analytics to boost engagement.
• Pitch ideas based on strategy and creative brief criteria.
• Concept, refine, and manage always‑on social creative (planned editorial programming around sync, milestone, seasonal, cultural moments, competitive drafting, lifestyle alignment, and holidays) for owned and operated channels as well as partner artists’ channels.
• Concept and develop reactive social creative around trending tracks, trending sounds and formats, breaking news, and pop culture.
• Shoot and edit content.
• Set the tone between concept and copywriting within brand guidelines.
• Use performance metrics (KPIs, engagement) to refine content and iterate on ideas.
• Leverage predictive tools and insights around relevant content categories in the always‑evolving social landscape.
• Collaborate with cross‑functional teams.

About you

• You are a social producer and editor with a proven track record (and portfolio – required) of organizing editorial that delivers against a defined strategy.
• You’re a storyteller at heart and an excellent communicator.
• You can anticipate what type of conversation and talk‑factor social creative will elicit amongst different communities.
• You’re incredibly organized and can handle high volume intake and output without losing clever, savvy, and fun within the process.
• You are adept in video editing software (from Adobe Premiere Pro, After Effects, to Capcut, etc.).

Preferred experience

• Design experience.
• Copywriting across multiple tones of voice and audience vernacular.

About Warner Music Group

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. Warner Chappell Music represents genre‑spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, the independent community focus, and the artist services division WMX, as well as the Warner Music Entertainment brand.

We love it here, and think you will, too.

Compensation

Annual rate: $95,000 – $105,000 annually. This position requires a minimum of four days per week in the office.

Equal Opportunity Employer

Warner Music Group is an Equal Opportunity Employer.