Social Media Editor, Women's Health Job at Hearst Magazines in New York

Overview (Why This Role?)

Women’s Health is looking for a strategic and creative Social Media Editor to lead our presence across Instagram, TikTok, Facebook, and emerging platforms. This is a unique opportunity to shape how the brand connects with millions of women every day—creating content that inspires, informs, and drives results.

About Hearst Magazines (Why Us?)

Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics—inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.

Key Responsibilities (What You Are Doing)

• Lead Women’s Health’s social media strategy across key platforms to drive audience growth, engagement, and brand loyalty
• Develop and maintain a cross-platform content calendar aligned with editorial priorities and business goals
• Create and publish high-performing content, including writing captions and producing short-form video, aligned with wellness, fitness, beauty, and mental health topics
• Collaborate with editorial, e-commerce, video, and branded content teams to execute social-first initiatives that drive clicks, shares, and conversions
• Partner with influencers and creators to extend brand reach and build community
• Monitor platform trends and experiment with new formats to stay ahead of the curve
• Analyze performance data to inform strategy, using tools such as Dash Hudson, TrueAnthem, TikTok Business Suite, and Google Analytics
• Support branded and paid social campaigns, ensuring alignment with brand voice and audience expectations

Qualifications (What We’re Looking For)

• Minimum 3 years of professional social media experience, preferably at a health, fitness, or women-focused brand
• Deep fluency in Instagram, TikTok, and emerging platforms, with a strong understanding of what drives reach and retention
• Exceptional writing and communication skills, with a knack for creating sharp, engaging social copy
• Analytical mindset and experience using metrics to inform decision-making
• Collaborative and proactive approach to cross-team partnerships
• Highly organized, detail-oriented, and comfortable in a fast-paced digital environment
• Passion for the Women’s Health mission and the ability to authentically engage with topics around wellness, empowerment, and lifestyle
• Hybrid role based in NYC with 4 days a week in the office

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well‑being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary for this role is between $67,000 - $74,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing/Editing – Industries: Media Production