Social Media Editor, Good Housekeeping Job at Hearst Magazines in New York

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Overview

Good Housekeeping is seeking a creative, detail-oriented Social Media Editor to shape and grow the brand’s voice across platforms. This is an exciting opportunity to bring lifestyle content to life in social-first ways and engage a highly loyal audience with fresh, compelling storytelling.

About Hearst Magazines

Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting‑edge technology, and industry‑leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.

Key Responsibilities

• Develop, plan, and execute daily social media content across Instagram, TikTok, Facebook, Pinterest, and emerging platforms
• Write platform‑specific, compelling social copy that reflects the Good Housekeeping voice and drives engagement
• Manage the publishing schedule and ensure timely promotion of editorial, video, and commerce initiatives
• Pitch and create original social‑first content, including short‑form video, Stories, and Reels
• Monitor social trends and provide timely insights and content opportunities to the editorial team
• Track performance metrics to help inform content strategy and audience development
• Engage with the Good Housekeeping community across platforms, ensuring tone, style, and standards are consistently upheld

Qualifications

• 4+ years of experience in social media, digital content, or a related field
• Strong writing and communication skills, with an eye for compelling, on‑brand visuals
• Proven experience creating short‑form video for platforms like TikTok and Instagram Reels
• Proficiency with social media analytics tools and a deep understanding of platform best practices
• Collaborative mindset, detail‑oriented approach, and an ability to thrive in a fast‑paced media environment
• Hybrid work schedule — this role is based in New York City and requires 4 days per week in the office

Benefits

• Work with the Best: Collaborate with top‑tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work‑Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well‑being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary for this role is between $67,000 - $77,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Media Production