Social Media Specialist Job at Certco Inc. in Fitchburg

Social Media Specialist – Jumpstart Your Marketing Career!

Madison, WI | Hybrid Work Environment

You’ll help bring our brand—and the brands of our independent retail partners—to life online. You’ll create engaging content, design eye‑catching visuals, and build digital strategies that connect with audiences across multiple platforms.

What You’ll Do

• Develop and manage social media campaigns that drive engagement and brand awareness.
• Design creative graphics and short videos for use across all digital platforms.
• Collaborate with the marketing team to align social media efforts with broader campaigns.
• Track and analyze social media performance, making data‑driven recommendations.
• Stay ahead of trends to ensure Certco and our retail partners are part of the social media conversation.

Essential Job Functions

• Create and curate engaging content calendars that align with marketing campaigns and brand messaging.
• Schedule and publish social media posts using scheduling tools.
• Stay current with the latest social media trends, algorithm changes, and platform best practices.
• Understand social media performance metrics, KPIs, and provide actionable insights. Provide monthly reporting to the Marketing Manager.
• Be knowledgeable of various outward‑facing platforms that increase brand awareness, engagement, and reach.
• Evaluate, recommend, and implement SEO for retailers and the Certco, Inc. website.
• Cross‑collaborate on special projects and department initiatives.

Graphic Design & Visual Content Creation

• Design visually appealing graphics for social media posts, stories, ads, website banners, email marketing, and other marketing materials, ensuring brand consistency.
• Create short, engaging video content for social media platforms.
• Adapt designs for different social media platforms and formats.
• Ensure all visual content is optimized for mobile viewing and accessibility.
• Collaborate with the Marketing Manager to understand design needs and project requirements.
• Assist with other marketing tasks as needed.

What We’re Looking For

• 2–3 years of experience in social media and/or digital marketing (or a strong portfolio that shows your skills).
• Creativity, curiosity, and a genuine passion for social media.
• Experience with design tools such as Adobe Creative Suite or Canva.
• Excellent communication and time‑management skills.
• A self‑starter who’s ready to learn, grow, and contribute to a fun, forward‑thinking team.

Education and Experience

• Three years of social media design and analytics experience.
• Preferred bachelor’s degree in marketing discipline, graphic design, communications, or a related field.
• Three+ years of experience in social media management and graphic design roles.

Why You’ll Love Working Here

• Award‑Winning Culture: Certco is known for teamwork, integrity, and innovation.
• Career Growth: Opportunities to expand technical and leadership skills.
• Competitive Pay & Benefits: Excellent insurance, 401(k) with match, profit sharing, and paid time off.
• Amenities: Onsite gym, chair massages, onsite chiropractor — just to name a few!
• Work‑Life Balance: Monday–Friday schedule — no weekends or holidays!
• Innovation & Impact: Central role in Certco’s digital transformation and warehouse modernization.

Certco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.