SalaryGuide is hiring: Social Media Manager in Culver City

Responsibilities

• Develop social media strategies and establish KPI’s across each platform
• Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms
• Drive meaningful fan engagement with the Creative team and other cross-functional teams to create and/or leverage aspirational, on-brand
• Manage relationship with agencies to grow brand awareness through influencer collaborations
• Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment; provide timely and accurate campaign reporting
• Design and develop a comprehensive influencer and gifting marketing strategy and establish program KPI’s in partnership with Brand Marketing (PR), ecommerce and Creative Teams
• Own the outreach, negotiation, execution, onboarding, and ongoing communication with our influencers / ambassadors
• Manage, coach and develop social media team members

Requirements

• Bachelor's degree in marketing, communications, public relations or related field required
• 5+ years of experience in social media/digital communications
• 1+ years of experience building and executing social media strategy preferred
• Demonstrated knowledge of social media platforms and digital communications strategies, including best practices, tools, and measurement
• A strong storyteller, able to distill content into bite-sized social media captions and images that resonate on social media
• Basic design skills (Photoshop, InDesign, or Illustrator); exceptional writing skills to deliver on a brand's voice on social
• Proven ability to use analytics tools that track/measure success of campaigns and efforts
• An understanding of user behavior and demographics per unique social media platform