Social Media Manager Job at Guardian Recovery in Delray Beach

We're seeking an expert Social Media Manager to lead all corporate social media initiatives for Guardian Recovery. This role will drive admissions through strategic B2C campaigns while developing a robust B2B LinkedIn presence that connects us with key referral partners. This is an exciting opportunity to make a measurable impact on people's access to life‑saving treatment.

• Location: Delray Beach, FL (On‑Site)
• Employment Type: Full‑Time
• Salary Range Starting at 70K

Application Instructions

Please submit your resume, cover letter, and portfolio showcasing:

• Social media campaigns you've managed with measurable results
• Examples of B2B LinkedIn content and lead generation success
• Video/graphic content you've created

Benefits

• Premium Medical, Dental, and Vision Insurance Plans
• Generous Paid Time Off
• Life Insurance Coverage
• 401(k) Retirement Plan with Company Contribution
• Education Assistance Program - supporting your continued growth
• Professional Development and Training Programs
• Wellness Resources

About Guardian Recovery

Guardian Recovery stands at the forefront of addiction and mental health treatment in America. With over 1,000 dedicated professionals across seven states, we've guided more than 25,000 individuals and their families through recovery journeys. Our differentiator? We build every program with one question in mind: "Would I send my family member here?" That unwavering commitment to excellence has established Guardian Recovery as a nationally recognized leader in behavioral health.

Key Responsibilities

B2C Consumer Marketing

• Develop and execute social media strategies that drive local awareness and admissions across all Guardian Recovery facilities nationwide
• Create, produce, and orchestrate multi‑channel content campaigns (Instagram, Facebook, TikTok, YouTube, etc.)
• Optimize all content for social media SEO and platform visibility algorithms
• Capture, edit, and produce engaging video and graphic content (while coordinating with in‑house design and video teams when needed)
• Drive measurable admissions inquiries through targeted social campaigns

B2B Professional Marketing

• Build and execute a comprehensive LinkedIn strategy targeting key referral sources
• Create targeted campaigns for therapists, counselors, union representatives, hospital discharge coordinators, ER staff, and other high‑value professional groups
• Develop thought leadership content that positions Guardian Recovery as an industry leader
• Generate qualified B2B leads and foster referral partnerships through social selling

Strategic Management

• Own Guardian Recovery's entire corporate social media presence and brand voice
• Analyze performance metrics and provide actionable insights to drive continuous improvement
• Stay ahead of social media trends, algorithm changes, and platform best practices
• Manage social media advertising budgets and optimize for ROI
• Collaborate with business development team to align B2B social strategy with partnership goals

Required Qualifications

• 5+ years of professional social media management experience
• Proven track record of driving measurable business results (leads, conversions, revenue) through social media
• Expert‑level knowledge of LinkedIn B2B marketing and lead generation strategies
• Strong content creation skills: video editing, graphic design, copywriting
• Experience with social media analytics platforms and ROI measurement
• Understanding of healthcare marketing compliance (HIPAA familiarity a plus)
• Self‑starter who can work independently while collaborating with creative teams
• Experience managing multi‑location brands preferred

Technical Skills

• Proficiency in Adobe Creative Suite (Premiere, Photoshop, Illustrator), Canva, CapCut, or similar
• Analytics tools (native platform analytics, Google Analytics, social listening tools)
• LinkedIn Sales Navigator and B2B lead generation tools
• SEO and hashtag research tools

What Makes You Stand Out

• Experience in healthcare, behavioral health, or addiction treatment marketing
• Track record of growing organic social media followings to 50K+
• Experience with paid social advertising and budget management
• Content that has gone viral or achieved significant organic reach
• Understanding of the substance use disorder and mental health treatment landscape

Our Values

• Client‑first in every decision
• Integrity in all partnerships
• Continuous improvement and innovation
• Community impact and responsibility

Guardian Recovery is an Equal Opportunity Employer committed to diversity, equity, and inclusion in our workforce.