Paid Media Specialist Job at Collyde in Town of Poland
Collyde, Town of Poland, NY, United States
The Role
We’re looking for a GTM Paid Media Specialist to lead paid media campaigns for our Allbound partners. If you love building, optimizing, and running campaigns that drive revenue and fill the pipeline with qualified leads, this role is for you!
What You’ll Do
Strategy Development
Collaborate with Strategists to design and execute GTM paid strategies.
Own and lead paid media strategy across Google, Meta, and LinkedIn.
Plan and allocate budgets across platforms and channels.
Execution
Execute and optimize multi-channel paid campaigns for Allbound clients.
Audit accounts and campaigns to find opportunities and gaps.
Write compelling ad copy and collaborate on landing page optimization.
Integrate paid media efforts with HubSpot (ads platform and CRM data).
Analytics & Reporting
Track and analyze performance metrics (CPC, CPL, CPA, MQLs, SQLs, Revenue).
Build dashboards and reports to showcase campaign impact.
Stay current with platform updates, trends, and emerging tools.
Mentor teammates to enhance skills and grow strategically.
Who You Are
Required
3–5 years managing paid media campaigns across Google, Meta, LinkedIn.
Experience with Google Analytics and HubSpot (reporting & ad integrations).
Proven track record generating qualified leads and revenue from paid media.
Strong copywriting skills and an eye for landing page performance.
Bonus Experience
Agency experience managing multiple client accounts.
Knowledge of the broader HubSpot ecosystem (Marketing, Sales, Service, CMS, Ops Hub).
Familiarity with tools like ClickUp, Clay, SEMRush, Scrunch.ai, Vector/RB2B, Copy.ai, SmartLead, Chili Piper, Sendoso, Zapier.
Experience creating intent-based paid media strategies.
Your Super Powers
Mission-driven, tenacious, competitive, humble, clear communicator.
Team-oriented, collaborative, with a servant’s heart.
Forward-thinking and always looking for ways to improve.
Why Join us?
Work somewhere you love—not just somewhere you tolerate.
Join a fast-paced, creative, and passionate team.
Make a real impact helping clients grow and thrive.